When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
Linux is one of the most widely used operating systems among system administrators, and even modern application and server development is heavily reliant on the Linux platform. The Linux Administration Cookbook is your go-to guide to get started on your Linux journey. It will help you understand... Continue reading at Betanews
[ Betanews | 2020-09-22 15:03:07 UTC ]
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A Christmas cookbook of historic Vatican recipes; Titles to nurture women's thirst for faith; Resources for parents of LGBT youth, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-09-08 04:00:00 UTC ]
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Extinction Rebellion protests at News Corp sites condemned by Society of Editors as ‘attempt to silence other voices’Ministers and MPs from all parts of the political spectrum have condemned Extinction Rebellion for blocking the delivery of newspapers across the UK on Saturday.Four national... Continue reading at The Guardian
[ The Guardian | 2020-09-05 17:00:00 UTC ]
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National papers missing from some newsagents after protest over climate crisis coverageFour major national newspapers including the Sun and the Daily Mail were missing from some newsagents’ shelves on Saturday morning after members of Extinction Rebellion blockaded two UK printworks owned by... Continue reading at The Guardian
[ The Guardian | 2020-09-05 05:55:14 UTC ]
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African-American food writers are seeing more interest among publishers, but the ones who have been burned by the experience warn that the industry’s problems go further than advances and paychecks. Continue reading at The New York Times
[ The New York Times | 2020-08-24 09:00:23 UTC ]
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Shares in Cars.com Inc. rose nearly 20 percent in mid-day trading Thursday after the company announced quarterly financial results that bettered analysts' expectations. The Chicago online automobile marketplace reported second-quarter revenue fell 31% to $102 million from a year earlier and... Continue reading at Silicon Valley Business Journal
[ Silicon Valley Business Journal | 2020-07-30 17:33:07 UTC ]
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John Blake Publishing has scooped the debut cookbook from Chris Stark, a BBC Radio 1 and 5 Live DJ who co-hosts the hit "That Peter Crouch Podcast". Continue reading at The Bookseller
[ The Bookseller | 2020-07-30 12:39:19 UTC ]
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Kyle Cathie has compiled A Taste of Home to raise funds for The Passage, London's largest homeless charity. Continue reading at The Bookseller
[ The Bookseller | 2020-07-07 03:31:20 UTC ]
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Magazine fulfillment services provider Palm Coast Data will lay off up to 150 of its 400 employees, outsource some key operations to competitor CDS Global and leave its Northeast Florida headquarters for a smaller facility in the region by mid-August. The news comes shortly after the conclusion... Continue reading at Folio Magazine
[ Folio Magazine | 2020-06-16 15:17:21 UTC ]
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A COOKBOOK IS a kind of invitation to its author’s table. So it is with Irina Georgescu’s book Carpathia: Food from the Heart of Romania, which draws overdue attention to the food of her native country. Of course, the culinary world is crowded and chaotic at the best of times. Turmoil such as it... Continue reading at Los Angeles Review of Books
[ Los Angeles Review of Books | 2020-05-23 17:00:06 UTC ]
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Check out tried-and-true recipes crafted by these skilled chefs, and keep these must-have cookbooks at the ready in your kitchen library. Continue reading at Book Riot
[ Book Riot | 2020-05-21 10:38:04 UTC ]
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On Monday, President Trump casually told reporters that he’s been taking hydroxychloroquine, an antimalarial drug he has repeatedly touted as effective against COVID-19, the disease caused by the new coronavirus. The reporters seemed stunned. “I was just waiting to see your eyes light up when I... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2020-05-20 12:10:26 UTC ]
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After a bootleg of its recipe book was sent to ‘everyone and their nice auntie’, restaurant chain appeals to readers to buy copies or donate to Hospitality ActionThe UK restaurant chain Dishoom has appealed for readers to buy their eponymous cookbook or donate to charity, after a pirated version... Continue reading at The Guardian
[ The Guardian | 2020-05-14 15:38:19 UTC ]
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A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
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Here are the cooking tools that the creator of The Stew, The Cookies, and The Pasta can’t live without. Chef, cookbook author, and writer Alison Roman’s viral recipes, first published in the New York Times and Bon Appetit, have inspired a frenzy of social media posts with hashtags including... Continue reading at Fast Company
[ Fast Company | 2020-04-29 07:00:52 UTC ]
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Learning a Language — this list of questions facing anyone taking a new language for a test run just burns with truth. (Also: encouraging to see how many of these questions are answered by the Cookbook format) OpenVAS — Open Vulnerability Assessment Scanner, aka “what a cheap external security... Continue reading at O'Reilly Radar
[ O'Reilly Radar | 2020-04-28 11:42:15 UTC ]
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Cobbled-together home recipe collections were once the province of church groups and Scout troops, but now they’re uniting Americans of all stripes. Continue reading at The New York Times
[ The New York Times | 2020-04-28 09:00:19 UTC ]
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HQ has scooped an “inspirational” sustainable food cookbook from TV chef and writer Gizzi Erskine. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 06:22:27 UTC ]
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Searching this cookbook mega-index is the best way to find out what's for dinner. Continue reading at Wired
[ Wired | 2020-04-18 13:00:00 UTC ]
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The runaway hit cookbook Pinch of Nom was the bestseller in Scotland in 2019, after seeing off Glaswegian comic Billy Connolly Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 03:27:48 UTC ]
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