When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
After a bootleg of its recipe book was sent to ‘everyone and their nice auntie’, restaurant chain appeals to readers to buy copies or donate to Hospitality ActionThe UK restaurant chain Dishoom has appealed for readers to buy their eponymous cookbook or donate to charity, after a pirated version... Continue reading at The Guardian
[ The Guardian | 2020-05-14 15:38:19 UTC ]
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A new cookbook profiles the makers at this popular outdoor food festival, on hold until the pandemic passes. Continue reading at The New York Times
[ The New York Times | 2020-05-11 20:38:12 UTC ]
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Here are the cooking tools that the creator of The Stew, The Cookies, and The Pasta can’t live without. Chef, cookbook author, and writer Alison Roman’s viral recipes, first published in the New York Times and Bon Appetit, have inspired a frenzy of social media posts with hashtags including... Continue reading at Fast Company
[ Fast Company | 2020-04-29 07:00:52 UTC ]
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Learning a Language — this list of questions facing anyone taking a new language for a test run just burns with truth. (Also: encouraging to see how many of these questions are answered by the Cookbook format) OpenVAS — Open Vulnerability Assessment Scanner, aka “what a cheap external security... Continue reading at O'Reilly Radar
[ O'Reilly Radar | 2020-04-28 11:42:15 UTC ]
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Cobbled-together home recipe collections were once the province of church groups and Scout troops, but now they’re uniting Americans of all stripes. Continue reading at The New York Times
[ The New York Times | 2020-04-28 09:00:19 UTC ]
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HQ has scooped an “inspirational” sustainable food cookbook from TV chef and writer Gizzi Erskine. Continue reading at The Bookseller
[ The Bookseller | 2020-04-28 06:22:27 UTC ]
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Searching this cookbook mega-index is the best way to find out what's for dinner. Continue reading at Wired
[ Wired | 2020-04-18 13:00:00 UTC ]
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The runaway hit cookbook Pinch of Nom was the bestseller in Scotland in 2019, after seeing off Glaswegian comic Billy Connolly Continue reading at The Bookseller
[ The Bookseller | 2020-04-17 03:27:48 UTC ]
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Bloomsbury Absolute is set to publish Calum Franklin's debut cookbook in the autumn. Continue reading at The Bookseller
[ The Bookseller | 2020-04-03 05:46:12 UTC ]
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Conran Octopus has signed a cookbook from Japanese TV chef and restaurateur Harumi Kurihara that “takes cooking back to basics and shows you how to master Japanese recipes to impress friends and family”. Continue reading at The Bookseller
[ The Bookseller | 2020-03-11 14:35:33 UTC ]
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Jamie Oliver has revealed the cover for his latest cookbook, 7 Ways, which will offer new takes on supermarket staples. Continue reading at The Bookseller
[ The Bookseller | 2020-03-10 06:26:08 UTC ]
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Penguin Random House is publishing a new cookbook by Yotam Ottolenghi in September, written alongside Ixta Belfrage: Ottolenghi Flavour. Continue reading at The Bookseller
[ The Bookseller | 2020-02-26 00:45:48 UTC ]
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The authors of “Rage Baking” started a different conversation than they intended. Continue reading at The New York Times
[ The New York Times | 2020-02-22 02:12:36 UTC ]
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Bloomsbury Absolute has bagged a cookbook from Tom Kerridge featuring recipes from his two Michelin-starred pub, the Hand & Flowers. Continue reading at The Bookseller
[ The Bookseller | 2020-02-20 20:14:56 UTC ]
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Mitchell Beazley has announced a new cookbook from Sabrina Ghayour, the author of Persiana, called Simply: Easy Everyday Dishes. Continue reading at The Bookseller
[ The Bookseller | 2020-02-17 21:53:49 UTC ]
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Bloomsbury will publish A Table for Friends: The Art of Cooking for Two or Twenty, the second cookbook from Skye McAlpine. Continue reading at The Bookseller
[ The Bookseller | 2020-02-14 08:34:56 UTC ]
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Walker Books will publish "The Great British Bake Off" winner David Atherton's children's cookbook. Continue reading at The Bookseller
[ The Bookseller | 2020-01-10 06:59:42 UTC ]
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Food blogger Alex Snodgrass has the #2 book in the country with the Whole30-endorsed cookbook ‘The Defined Dish.’ Plus Kiley Reid debuts with the book-club favorite ‘Such a Fun Darling,’ and Andrzej Sapkowski’s ‘The Witcher’ books get a boost from the new Netflix series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-01-10 05:00:00 UTC ]
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HarperCollins has wrapped up a deal for the "life-changing" freezer-filling cookbook from Shivi Ramoutar. Continue reading at The Bookseller
[ The Bookseller | 2020-01-08 12:50:12 UTC ]
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Many organizations have been affected by recent cyber events. At the current rate of hacking, it has become more important than ever to pentest your environment in order to ensure advanced-level security. Kali Linux -- An Ethical Hacker's Cookbook from Packt Publishing is packed with practical... Continue reading at Betanews
[ Betanews | 2020-01-07 19:02:44 UTC ]
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