When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
HarperCollins division HQ is to publish Rising Hope, an illustrated cookbook from Luminary Bakery, founded by Alice Williams. Continue reading at The Bookseller
[ The Bookseller | 2019-08-09 03:04:25 UTC ]
More news stories like this
Hodder & Stoughton has bagged a new book from Gordon Ramsay called Quick & Delicious, featuring 100 “knockout” recipes ready in 30 minutes or less. Continue reading at The Bookseller
[ The Bookseller | 2019-07-22 13:10:06 UTC ]
More news stories like this
Mitchell Beazley has scooped "EastEnders" actor and "Celebrity Masterchef" winner John Partridge's first cookbook, featuring dishes inspired by personal memories. Continue reading at The Bookseller
[ The Bookseller | 2019-07-18 13:09:51 UTC ]
More news stories like this
Dedicated to her lover and muse Dieter Roth, Dorothy Iannone’s handwritten cookbook buzzes with recipes and intimate observations. Continue reading at The Paris Review
[ The Paris Review | 2019-07-12 14:00:23 UTC ]
More news stories like this
Seven Dials has snapped up Feed Your Family For £20 a Week by Lorna Cooper within 24 hours of submission, following a whirlwind four-publisher auction with multiple pre-empt attempts. Continue reading at The Bookseller
[ The Bookseller | 2019-07-12 00:40:31 UTC ]
More news stories like this
Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today A 3-year-old ad went viral yesterday; it’s a lovely tale with a surprise... Continue reading at Advertising Age
[ Advertising Age | 2019-06-28 10:00:00 UTC ]
More news stories like this
HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. Continue reading at The Bookseller
[ The Bookseller | 2019-06-26 22:57:55 UTC ]
More news stories like this
When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G... Continue reading at Advertising Age
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
More news stories like this
Ckbk, a new digital subscription service billed as “Spotify for cookbooks”, is launching for the professional market with licences in place with publishers and big name UK chefs including Gary Rhodes and Ken Hom. Continue reading at The Bookseller
[ The Bookseller | 2019-06-24 05:59:01 UTC ]
More news stories like this
Quarto imprint White Lion Publishing has snapped up a "Downton Abbey" cookbook and collection of cocktail recipes to coincide with a film version of the hit series. Continue reading at The Bookseller
[ The Bookseller | 2019-06-19 11:12:00 UTC ]
More news stories like this
BuzzFeed has found success in licensing its Tasty food brand across different consumer products including food, kitchenware and cookbooks. The Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-06-14 19:25:07 UTC ]
More news stories like this
Books are a go-to gift for Father's Day, but if you rely on chain bookstore displays, you'll probably find a lot of the same things: cookbooks with recipes for grilling obscenely large hunks of meat, ghostwritten memoirs by pro athletes, and techno-thrillers featuring very long descriptions... Continue reading at Los Angeles Times
[ Los Angeles Times | 2019-06-11 17:30:00 UTC ]
More news stories like this
Digital media company Refinery29 is looking to raise up to $20 million through a new funding round, according to a recent SEC filing. The filing was spotted by Axios, which reports the startup will... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-05-28 19:43:30 UTC ]
More news stories like this
Wayne Sime has been appointed permanent chief executive of the Association of Learned and Professional Society Publishers (ALPSP), after taking the role on an interim basis in October last year. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
More news stories like this
Spotify has named Dawn Ostroff as its new chief content officer, the company said Tuesday, replacing Stefan Blom who departed the music streaming platform shortly before it went public. Ostroff will lead all aspects of Spotify's content partnerships across music, audio and video, the company... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
More news stories like this
McGraw-Hill Education announced that onetime president and CEO Buzz Waterhouse has been named to both those posts on an interim basis. He will succeed David Levin, who is leaving the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-18 00:00:00 UTC ]
More news stories like this
It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
More news stories like this
Bonnier Publishing has appointed Lisa Edwards to the permanent role of publishing director at Templar. Edwards had previously been acting as publishing director on an interim basis for Templar and joined the company in November. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
More news stories like this
Chris Hughes' ownership of The New Republic looks like it will come to an end.The Facebook co-founder, in a staff memo later published on Medium, announced that he is seeking a new owner for the magazine, which he acquired in 2012."After investing a great deal of time, energy, and over $20... Continue reading at Advertising Age
[ Advertising Age | 2016-01-11 00:00:00 UTC ]
More news stories like this
Steve Heuser, editor of The Agenda, will take over Politico Magazine editorial duties on an interim basis. The post Garrett Graff Departs Politico appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-31 00:00:00 UTC ]
More news stories like this