When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
Digital media company Refinery29 is looking to raise up to $20 million through a new funding round, according to a recent SEC filing. The filing was spotted by Axios, which reports the startup will... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2019-05-28 19:43:30 UTC ]
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Wayne Sime has been appointed permanent chief executive of the Association of Learned and Professional Society Publishers (ALPSP), after taking the role on an interim basis in October last year. Continue reading at The Bookseller
[ The Bookseller | 2019-05-14 00:00:00 UTC ]
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Spotify has named Dawn Ostroff as its new chief content officer, the company said Tuesday, replacing Stefan Blom who departed the music streaming platform shortly before it went public. Ostroff will lead all aspects of Spotify's content partnerships across music, audio and video, the company... Continue reading at Advertising Age
[ Advertising Age | 2018-06-26 00:00:00 UTC ]
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McGraw-Hill Education announced that onetime president and CEO Buzz Waterhouse has been named to both those posts on an interim basis. He will succeed David Levin, who is leaving the company. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-18 00:00:00 UTC ]
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It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Bonnier Publishing has appointed Lisa Edwards to the permanent role of publishing director at Templar. Edwards had previously been acting as publishing director on an interim basis for Templar and joined the company in November. Continue reading at The Bookseller
[ The Bookseller | 2016-02-09 00:00:00 UTC ]
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Chris Hughes' ownership of The New Republic looks like it will come to an end.The Facebook co-founder, in a staff memo later published on Medium, announced that he is seeking a new owner for the magazine, which he acquired in 2012."After investing a great deal of time, energy, and over $20... Continue reading at Advertising Age
[ Advertising Age | 2016-01-11 00:00:00 UTC ]
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Steve Heuser, editor of The Agenda, will take over Politico Magazine editorial duties on an interim basis. The post Garrett Graff Departs Politico appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-10-31 00:00:00 UTC ]
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After the passing of its executive director Jackie Hushion, industry association Canadian Publishers' Council, has appointed David Swail as executive director on an interim basis, effective immediately. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-09 00:00:00 UTC ]
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Michael Cairns has stepped down with immediate effect as c.e.o of Publishing Technology after news the company will make a loss in 2015. In a trading update, the company said Cairns has stepped down "after careful consideration", and has been replaced on an interim basis by chief technology... Continue reading at The Bookseller
[ The Bookseller | 2015-09-24 00:00:00 UTC ]
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Tim Duncan claims he lost more than $20 million to a dishonest financial advisor, according to a report in Bloomberg Business. Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
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He leaves media arm of Thomson Reuters to join international publishing, events and electronic information group which is owned by DMGTAndrew Rashbass, chief executive of Thomson Reuters media arm Reuters, is leaving the company to become executive chairman of DMGT-owned Euromoney.Reuters... Continue reading at The Guardian
[ The Guardian | 2015-04-09 00:00:00 UTC ]
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A federal judge in New York has given final approval to a settlement in which Apple will pay $450 million for its role in a conspiracy to fix prices for ebooks. Judge Denise Cote of the U.S. District Court in Manhattan called the settlement “fair and reasonable.” It requires Apple to pay $400... Continue reading at PC World
[ PC World | 2014-11-22 00:00:00 UTC ]
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Second quarter sales at Simon & Schuster held even at $189 million in the period ended June 30, 2013, while operating income jumped to $20 million from $7 million in last year’s second quarter. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-07-31 00:00:00 UTC ]
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