When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
Last year, Mountain Dew came out with a cookbook and a signature cocktail in partnership with restaurant chain Red Lobster. In your heart, you knew more food collaborations were coming. Today, the PepsiCo beverage brand is unleashing Flamin' Hot Mountain Dew, a product that's somehow borrowing... Continue reading at AdWeek
[ AdWeek | 2021-08-25 15:58:07 UTC ]
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Baking blogger Jane Dunn's cookbook Jane's Patisserie (Ebury) has risen straight into the UK Official Top 50 number one spot, selling 44,444 copies through Nielsen BookScan's Total Consumer Market in its first three days on sale. Continue reading at The Bookseller
[ The Bookseller | 2021-08-10 07:50:17 UTC ]
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Quadrille is to publish Sweet Salone, a cookbook on the food of Sierra Leone by chef Maria Bradford. Continue reading at The Bookseller
[ The Bookseller | 2021-05-08 01:52:21 UTC ]
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Sally Hepworth's 'The Good Sister,' a breakthrough title for the thriller author, debuts at #6 on our hardcover fiction list. Plus Patrick Radden Keefe follows 'Say Nothing' with 'Empire of Pain,' #12 in hardcover nonfiction, and Pepper Teigen joins daughter Chrissy on the cookbook shelves. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-04-23 04:00:00 UTC ]
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Cat food brand Fancy Feast is celebrating the launch of a new line of single-serve feline entr?es with a digital cookbook for pet parents who want to coordinate meals. The downloadable cookbook, called Petite Feast: A Cookbook, features recipes "inspired by their cat's favorite dishes but made... Continue reading at AdWeek
[ AdWeek | 2021-04-16 18:35:41 UTC ]
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Organizations today face a major threat in terms of cybersecurity, from malicious URLs to credential reuse, and having robust security systems can make all the difference. With Machine Learning for Cybersecurity Cookbook you'll learn how to use Python libraries such as TensorFlow and... Continue reading at Betanews
[ Betanews | 2021-04-01 11:33:09 UTC ]
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TV personality, cookbook author and former model posted final tweets to 13.7m followers before shutting down account Chrissy Teigen said goodbye to her 13.7 million Twitter followers on Wednesday night in a series of posts acknowledging the abuse and hatred on the platform.“Hey. For over 10... Continue reading at The Guardian
[ The Guardian | 2021-03-25 12:40:11 UTC ]
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Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. If you're reading this online or in a forwarded email, here's the link to sign up for our Wake-Up Call newsletters. Touchdown for Amazon Good morning! Amazon executives are sure having a... Continue reading at Advertising Age
[ Advertising Age | 2021-03-19 10:00:00 UTC ]
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Our food writer found a cure for this never-ending winter in a 17-year-old cookbook that elevates the art of the slow braise. Continue reading at Wired
[ Wired | 2021-03-07 12:00:00 UTC ]
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She brought her exacting tastes, both literary and culinary, to undertakings including a massive update of the time-honored tome ‘Joy of Cooking.’ Continue reading at The Washington Post
[ The Washington Post | 2021-02-10 13:23:20 UTC ]
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The editor behind the 1997 revision of 'The Joy of Cooking' and many other influential cookbooks, as well as works of nonfiction and literature, died on Saturday on Long Island. She was 79. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-02-09 05:00:00 UTC ]
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‘The Ideal City’ collects the most successful urban ideas from around the world, to serve as a sort of cookbook of best practices for city leaders. By the end of the century, if cities continue to grow at current rates, the world’s urban space may expand by 618,000 square miles—the equivalent... Continue reading at Fast Company
[ Fast Company | 2021-02-03 07:00:40 UTC ]
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Network Automation Cookbook is designed to help system administrators, network engineers, and infrastructure automation engineers to centrally manage switches, routers, and other devices in their organization's network. This book will help you gain hands-on experience in automating enterprise... Continue reading at Betanews
[ Betanews | 2021-01-20 14:20:02 UTC ]
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The influential cookbook author helped shape the nation’s culinary identity—for better and for worse. Continue reading at The Atlantic
[ The Atlantic | 2020-11-29 13:00:00 UTC ]
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“If you have a kitchen and cook and live by yourself … this cookbook is for you.” Continue reading at Slate
[ Slate | 2020-11-26 11:00:00 UTC ]
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Kyle Books, part of the Octopus Publishing Group, will published Katie and Giancarlo Caldesi's The 30 Minute Diabetes Cookbook: Eat to Beat Diabetes with 100 Easy Low‐carb Recipes in March 2021. Continue reading at The Bookseller
[ The Bookseller | 2020-11-25 21:58:13 UTC ]
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Headline Home is publishing a cookbook by chef Raymond Blanc OBE to accompany his new ITV television series focusing on simple recipes for home cooks. Continue reading at The Bookseller
[ The Bookseller | 2020-11-23 20:53:47 UTC ]
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Hardie Grant is to publish Romy Gill's second cookbook, On The Himalayan Trail: Recipes and Stories from Kashmir to Leh, in April 2022. Continue reading at The Bookseller
[ The Bookseller | 2020-11-05 14:24:16 UTC ]
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Seven Dials is publishing a new cookbook containing over 100 "budget-friendly" recipes that can be prepared in under 20 minutes, and cost readers less than £20 a week. Continue reading at The Bookseller
[ The Bookseller | 2020-10-09 11:42:02 UTC ]
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My cookbooks live on a shelf above my writing desk. Essentials of Classic Italian Cooking and The New York Times Cookbook passed down to me by grandma, The Vegetarian Epicure and In Pursuit of Flavor by my mother. Nestled between them is a slim spine you won’t find anywhere else—it’s long been... Continue reading at Literrary Hub
[ Literrary Hub | 2020-10-01 08:48:59 UTC ]
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