When Miguel Patricio, former Anheuser-Busch InBev global chief marketing officer, was announced as the next CEO of Kraft Heinz earlier this year, you’d be forgiven for assuming job cuts were coming. After all, both companies are affiliated with penny-pinching Brazilian investment firm 3G Capital, which has a reputation for shuffling executives between its companies. But this time could be different. Those who know him say Patricio is more obsessed with marketing excellence than number-crunching. Kraft Heinz declined to make Patricio, who assumes the role on July 1, available for an interview. “Where I saw Miguel really change the conversation inside of ABI is he looked at creativity as an investment,” says Jason DeLand, founding partner at Anomaly, which has worked on the global Budweiser account for years. “I never saw him sacrifice creativity in the name of cost, never saw him once do it.” If Patricio takes that attitude to Kraft Heinz, it could signal a new day at the company, which in recent years has been more synonymous with wringing out costs—from job cuts to limiting how much employees can use office printers—than stellar marketing that drives sales gains. From staples to stumbles The marketer of Oscar Mayer meats, Planters nuts, Heinz ketchup and Kraft macaroni and cheese is due for a serious course correction. The company has stumbled since 3G took partial control in 2015, when H.J. Heinz owners 3G and Berkshire Hathaway teamed up to buy Kraft Foods Group.... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-06-26 07:00:00 UTC ]
Napack has stepped down as president and CEO of Wiley, and has been replaced on an interim basis by Matthew Kissner. Kissner is charged with overseeing Wiley's plan to make the company more profitable by focusing on its core areas of research and learning. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-10 04:00:00 UTC ]
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A growing number of video stars are using their online clout to break into the publishing world. And they’re changing the shape of the American cookbook. Continue reading at The New York Times
[ The New York Times | 2023-09-18 09:01:07 UTC ]
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BookTok fave Lucy Score wins points for 'Things We Left Behind,' the #2 book in the country. Plus new fiction and nonfiction with starred PW reviews hit the list, and new cookbook titles get right to the point. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-09-15 04:00:00 UTC ]
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The new cookbook from Bricia Lopez approaches Mexican cuisine with a festive, LA vibe. The recipes, which heavily feature open-flame cooking, are universally delicious. Continue reading at Wired
[ Wired | 2023-09-06 13:00:00 UTC ]
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Naomi Duguid’s The Miracle of Salt is a magnificent single-ingredient trip around the world. Continue reading at Wired
[ Wired | 2023-08-22 13:00:00 UTC ]
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William Morrow lands Hugo and Nebula award winner Nnedi Okorafor, drag queen Kim Chi sells a cookbook to Union Square, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-07 04:00:00 UTC ]
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Cooking from The Elven Cookbook helped break me out of my recipe rut and taught me more about the series I love. Continue reading at Book Riot
[ Book Riot | 2023-04-25 10:36:00 UTC ]
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Multipurpose cooking devices that can more or less do it all can be incredibly handy to have in the kitchen. A single product that can pressure cook, air fry, bake, slow cook and even sous vide can save you lots of money and counter real estate. Ninja's Foodi pressure cookers are among the best... Continue reading at Engadget
[ Engadget | 2023-04-20 14:44:07 UTC ]
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Cooking via “sous vide” might sound complicated and intimidating, but it’s actually a lot easier than you might think. French for “under vacuum,” “sous vide” simply translates to immersing vacuum-sealed food in a temperature-controlled water bath until the food is cooked to your liking. Instead... Continue reading at Engadget
[ Engadget | 2023-04-14 15:18:21 UTC ]
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Novelist and 'The Glass Castle' memoirist Jeannette Walls returns with 'Hang the Moon,' #4 on our hardcover fiction list. Plus Alka Joshi completes her Jaipur trilogy with 'The Perfumist of Paris,' and post–Twitter storm, Alison Roman fans find the cookbook author to be just 'Sweet Enough.' Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-04-07 04:00:00 UTC ]
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The cover of the cookbook shows a bamboo basket laden with bell peppers, asparagus, and broccoli. Surrounding it on the table are scallions, ginger, dried mushrooms, peapods, a red onion. A fish, an eggroll, some dumplings, a pair of chopsticks. In the background, a white ceramic soup tureen... Continue reading at Electric Literature
[ Electric Literature | 2023-04-04 11:05:00 UTC ]
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The Princess Bride official cookbook helped me embrace the wonder of experimenting and just plain having fun in the kitchen. Continue reading at Book Riot
[ Book Riot | 2023-03-30 10:33:00 UTC ]
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Want to make your own king cake this Mardi Gras? One home baker tested four king cake recipes to find out which cookbook takes the cake. Continue reading at Book Riot
[ Book Riot | 2023-02-17 11:32:00 UTC ]
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Her 1,300-page “Doubleday Cookbook” was a rival to “The Joy of Cooking,” and her rigorously tested recipes taught generations of home cooks. Continue reading at The New York Times
[ The New York Times | 2023-02-09 22:37:04 UTC ]
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Strictly speaking, “sushi” refers not to the raw fish, but rather to the rice seasoned with vinegar, salt, and a bit of sugar. The concept of sushi came from China, where a 4th-century cookbook mentions salted fish being placed in cooked rice to undergo a fermentation process that helped... Continue reading at Literrary Hub
[ Literrary Hub | 2023-02-08 09:52:05 UTC ]
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Find everything you need to create the bookish kitchen of your dreams, including cookbook holders, aprons, tea towels, and more.- Susie Dumond Continue reading at Book Riot
[ Book Riot | 2023-01-24 11:33:00 UTC ]
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With easy-to-follow recipes developed in her native Canada, she became one of the world’s top cookbook authors, publishing more than 30 million copies. Continue reading at The New York Times
[ The New York Times | 2023-01-09 20:19:55 UTC ]
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How does a microwave work to soothe single people’s woes? I tried some truly demented recipes from "Microwave Cooking for One & Two" to find out. Continue reading at Slate
[ Slate | 2022-12-29 20:56:31 UTC ]
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Jean Paré, a farm girl from a small village in rural Alberta, and who gained worldwide fame for her Company's Coming cookbook series, has died. Continue reading at CBC
[ CBC | 2022-12-27 15:54:46 UTC ]
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To try out the recipes in the new cookbook Fabulous Modern Cookies, I asked the baker I trust the most to join me in the kitchen. Continue reading at Wired
[ Wired | 2022-12-23 12:00:00 UTC ]
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