It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was... Continue reading at AdWeek
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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#holiday shoppers
#released today
#$20 million
#$200 million
The media world for months has been all Facebook, Donald Trump and ad blocking, so why would the past week in digital marketing be any different? Check out these eight data points that jumped off the page during the past several days. 1. If social is any indication, Hillary is in... Continue reading at AdWeek
[ AdWeek | 2016-07-28 00:00:00 UTC ]
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With summer largely in the rearview mirror, marketers are attending conferences and generally revealing more media- and brand-related data. Here are nine of such stats that caught our eye last week. 1. During a Re/code podcast, BuzzFeed CEO Jonah Peretti said that more than 75 percent of his... Continue reading at AdWeek
[ AdWeek | 2015-09-21 00:00:00 UTC ]
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From Instagram and WeChat to Paul George of the Indiana Pacers, the past several days have revealed numerous marketing stats that should interest digital players. Below are seven data points that caught our eye: 1. Social video buzzes As Facebook plans on de-emphasizing publisher-posted... Continue reading at AdWeek
[ AdWeek | 2016-07-01 00:00:00 UTC ]
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The past week of digital marketing data involved everything from serious stats on Facebook's diminishing referrals for some publishers to the a goofy clip-on man bun going viral on Groupon. 1. Snapchat video views have tripled since May and now total 6 billion every day, according to a... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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The past week has been filled with great data points. Here are 14 of the more intriguing numbers we came across: 1. Airbnb is on track to make $900 million this year, The Wall Street Journal reported. That's more than triple what it made in 2013 ($250 million). Internally, the sharing-economy... Continue reading at AdWeek
[ AdWeek | 2015-06-22 00:00:00 UTC ]
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#millennial parents
We've collected seven digital marketing data points that got our attention this week, including news about livestreaming, app revenues and the NFL's top Twitter users. Check them out: 1. Livestreaming down In the second half of 2016, per eMarketer, UBS Evidence Lab found that 36 percent... Continue reading at AdWeek
[ AdWeek | 2017-01-21 00:00:00 UTC ]
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Check out these seven digital marketing stats that caught our eye during the last few days. 1. Brands on bots After offering chatbots for only a few months, Kik said on Thursday that its app has already facilitated nearly 2 billion messages with brands, entertainment companies and publishers... Continue reading at AdWeek
[ AdWeek | 2016-08-05 00:00:00 UTC ]
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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat. There was also no shortage of numbers revealed during the New York event affirming the impact of... Continue reading at AdWeek
[ AdWeek | 2015-10-04 00:00:00 UTC ]
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#ad business
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The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek
[ AdWeek | 2015-04-21 00:00:00 UTC ]
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Here are this week's 10 most intriguing numbers from the digital marketing space, including data about what's currently on the minds of brand marketers and a few eyebrow-raising social media stats. 1. Facebook's video spigot has apparently opened dramatically in recent weeks. In September, the... Continue reading at AdWeek
[ AdWeek | 2014-12-20 00:00:00 UTC ]
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In the midst of all our town halls, Latin dance breaks and golf tournaments on Zoom, April zoomed by at an alarmingly rapid pace. With the calendar turning to May, it's officially Q1 earnings season. Plus, Nielsen dives into what sports fans are watching in the absence of sports. Here are the... Continue reading at AdWeek
[ AdWeek | 2020-05-01 20:05:11 UTC ]
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Last year the Frankfurt Book Fair and Publishing Perspectives launched a new conference, the Markets: Global Publishing Summit. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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This article is sponsored by Open Road Integrated Media (OR/M) and was originally featured in our Frankfurt Book Fair print edition. The post Open Road Launches ‘Open Road Ignition,’ a Marketing Services Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2017-10-31 00:00:00 UTC ]
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Spanish is the third most widely spoken language in the world after English and Chinese, and the revenue potential of a market consisting of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-04-03 00:00:00 UTC ]
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Among the week's headlines: The American Library Association announces five new "Core Values" for librarianship; a candidate for Missouri secretary of state campaigns by burning library books with a flamethrower; and OCLC is suing a shadow archive site. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-02-09 05:00:00 UTC ]
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Small- and medium-sized publishers make up 50.1 percent of the Italian book market, reports AIE at today's Più Libri Più Liberi opening. The post Italy: Più Libri Più Liberi Opens Today in a ‘Stable Market’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-12-06 19:33:32 UTC ]
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Journalist Claire Atkinson sells a bio of Rupert Murdoch to Grand Central, Saga buys an SF epic from TV writer Damien Ober, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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Emily Wilson's translation of Homer's 'The Iliad' takes the #9 spot on our hardcover fiction list. Plus children's book favorites including Peter Brown's Wild Robot and Abby Hanlon's Dory Fantasmagory return. (Percy Jackson's back, too!) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-10-06 04:00:00 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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