It was an unusually interesting week in digital marketing stats, with some numbers proving to be surprising and others mind-boggling. The following nine data points particularly got our attention. 1. Talk about a ridiculous YouTube win Emirates, the airline from United Arab Emirates, was fortunate that social media star Casey Neistat created a nine-minute video about his experience in first class on the airline, as he recently flew from Dubai to New York City. The superbly luxurious accommodations included his own private cabin, a cozy bed, a private mini-bar, showering facilities and caviar. This plane ticket costs more than $21,000, and he told Adweek on Friday that he was not financially compensated for the effort. His video was published on Sept. 19, but people can't stop watching it—the clip has now been viewed a whopping 23 million times on YouTube. Taking people to the lap of luxury is an old content trick—so maybe Neistat is his generation's Robin Leach. 2. Pinterest booms According to social marketing company Kinetic, Pinterest advertisers spent around 3.5 times more on the platform in the third quarter compared to the prior quarter. 3. Facebook dips IgnitionOne's Q3 study found that Facebook ad spend is down 22 percent because of the gradual elimination of the social network's ad exchange, called FBX, which is being shut down on Nov. 1. FBX, which entails desktop ad retargeting tools, has been winding down since May. 4. AI interest isn't... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-21 00:00:00 UTC ]
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Among the week's headlines: the Fifth Circuit hears a closely-watched book banning case; Louisiana passes a 'harmful to minors' law for library books; legal action over a flawed New York City library design; and California expands its partnership with Dolly Parton's Imagination Library. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-09 04:00:00 UTC ]
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Publishers make a significant portion of their revenue from programmatic ads, and most of that programmatic revenue comes from the open market. Continue reading at Digiday
[ Digiday | 2023-04-04 04:01:00 UTC ]
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Digital media is facilitating spiritual practices in China, leading to the emergence of new online cultures and businesses. Continue reading at The Conversation
[ The Conversation | 2023-03-21 02:59:12 UTC ]
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In ‘Turning Words’ (Shambhala), Zen priest and musician Hozan Alan Senauke, shares a collection of stories from his life that include teachings learned from Buddhist luminaries such as His Holiness the Dalai Lama, Thich Nhat Hanh, Joan Halifax, Joanna Macy, and dozens of others. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-03-08 05:00:00 UTC ]
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Most senior media agency professionals want their clients to invest in emerging media and explore new digital channels this year. With global advertising spend forecast to slow this year from record levels of spend and the rising cost of digital media spend, marketers will be scrutinizing where... Continue reading at AdWeek
[ AdWeek | 2023-01-11 13:54:14 UTC ]
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Random House buys a memoir from Ketanji Brown Jackson, Katee Robert sells the first three in a series to Berkley, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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The pick of our favorite books coming out this week include new titles by Pico Iyer, Leigh Bardugo, and Armando Lucas Correa. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Three editions of the Final Report of the January 6 Select Committee hit the market, and our trade paperback list. Plus Ana Huang tells Twisted tales, and resolution-ready books resonate with readers. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-06 05:00:00 UTC ]
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Publishers are adding books they say are faithful to Biblical values, but not explicitly religious, leaving it to parents to draw connections. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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Barnes & Noble is set to open a new store on November 16 in the Old Orchard Shopping Center in Skokie, Ill. It will be the 16th new outlet that B&N has opened this year. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-09 05:00:00 UTC ]
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With more than 90 percent of the Indian book market market in educational publishing, India's publishers report an upbeat assessment. The post Frankfurt Week: A New Report on the Indian Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 10:47:07 UTC ]
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Two days before Frankfurter Buchmesse opens, Wiley Partners Solution is announced, a new division in research. The post Frankfurt Week: Wiley Opens Its ‘Partner Solutions’ Division appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-17 07:05:45 UTC ]
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The business news publisher Bloomberg Media will stop serving open-market third-party programmatic display advertising on both its website and mobile app, beginning Jan. 1, 2023, according to chief executive officer Scott Havens. The publisher will also discontinue its use of vendors whose... Continue reading at AdWeek
[ AdWeek | 2022-10-11 09:54:39 UTC ]
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With frontlist sales for many publishers stalled, Open Road Integrated Media is adapting its Ignition program—designed to give backlist e-books a boost—to help promote new releases. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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As sales of nonfiction continued to struggle, unit sales of print books fell 9.4% last week compared to the week ended June 26, 2021. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-06-30 04:00:00 UTC ]
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Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age
[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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Nicola Yoon sells her first adult novel to Anchor, Melissa Urban takes Whole30 to PRH, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Viola Davis has the #1 book in the country with the memoir 'Finding Me.' Plus Don Winslow's 'City on Fire' heats up our hardcover fiction list, and Alice Oseman's Heartstopper books get a boost from Netflix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-05-06 04:00:00 UTC ]
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Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday
[ Digiday | 2022-04-25 04:01:00 UTC ]
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Based on documents recovered from his compound, Nelly Lahoud argues that al-Qaeda and its leader were greatly diminished after 9/11. Continue reading at The Washington Post
[ The Washington Post | 2022-04-15 12:00:38 UTC ]
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