Sabra is opening its own restaurant for a few weeks, with a rotating menu from well-known chefs, as it tries to expand consumption of the chickpea dip. The restaurant is named Whirled Peas, a spin on the main ingredient, the process of making hummus—which blends chickpeas with tahini, oil, and herbs—and world peace. The pop-up restaurant is taking over the West Village space occupied by Einat Admony’s couscous-centric restaurant Kish-Kash with its own decor and menu showcasing dishes from different cultures. It’s Sabra’s biggest experiential marketing push to date. It comes as plant-based foods are having a bit of a moment, with meat-like patties such as those from Beyond Meat, Impossible Foods and Meatless Farm Co. expanding distribution. Also, some food marketers best known for products in grocery stores have been expanding their brand reach by opening restaurants. Chobani and Nutella, for example, have their own cafes, and Avocados From Mexico is set to open a Dallas restaurant focused on avocados later this year. But first, Sabra is looking to give hummus its moment in the spotlight. Sabra—which already holds a majority share of the U.S. hummus market—wants to see usage grow among the one-third of U.S. households that already buy hummus, as well as bring new consumers to the category. “We’ve been talking about using hummus beyond a dip,” says Jason Levine, who joined Sabra as its chief marketing officer six months ago. The company has been promoting dishes such... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-10-08 09:00:00 UTC ]
A container collapse in the mid-Atlantic earlier this month sank copies of Mason Hereford’s Turkey and the Wolf and Melissa Clark’s Dinner in OneThere are two highly anticipated new cookbooks that won’t be troubling Pinch of Nom’s position at the top of the charts any time soon – after they sank... Continue reading at The Guardian
[ The Guardian | 2022-01-31 16:44:26 UTC ]
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Leanne Brown’s wildly popular, IACP award-winning and The New York Times bestselling cookbook Good and Cheap: Eat Well on $4/Day showed us that kitchen skill and resourcefulness, not budget, is the key to great food. Greenlight is delighted to welcome Brown back for the launch of her new... Continue reading at Literrary Hub
[ Literrary Hub | 2022-01-27 09:49:53 UTC ]
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Penguin Michael Joseph m.d. Louise Moore will be the head judge on "The Great Cookbook Challenge with Jamie Oliver", aiming to showcase and demystify the publishing process when the series airs on Channel 4 later this month. Continue reading at The Bookseller
[ The Bookseller | 2022-01-22 18:35:43 UTC ]
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White Lion has bagged the first official cookbook inspired by hit television show "Peaky Blinders". Continue reading at The Bookseller
[ The Bookseller | 2022-01-04 23:21:05 UTC ]
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Regardless of how 2021 went for you, 2022 is another chance for all of us to make the new year better than those that came before it. We set New Year’s resolutions with the best of intentions, but it’s no wonder that so many people fail after just a few weeks – old habits die hard. Just as it’s... Continue reading at Engadget
[ Engadget | 2022-01-01 14:34:42 UTC ]
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The celebrity cookbook is a curious genre: its essential premise is that a person who is famous for something other than cooking can, on the basis of that fame, also teach us how to cook. At the same time, it’s a tried-and-true publishing gambit: Gwyneth Paltrow and Stanley Tucci are following... Continue reading at Electric Literature
[ Electric Literature | 2021-12-23 12:05:00 UTC ]
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Authors including Howard Jacobson, novelist and comedian Isy Suttie and cookbook writer and cultural anthropologist Claudia Roden are among the line-up for Jewish Book Week, which returns as an in-person event next year. Continue reading at The Bookseller
[ The Bookseller | 2021-12-04 00:04:57 UTC ]
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U.S. copyright law protects all kinds of creative material, but recipe creators are mostly powerless in an age and a business that are all about sharing. Continue reading at The New York Times
[ The New York Times | 2021-11-29 21:11:57 UTC ]
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In “Taste Makers,” Mayukh Sen profiles successful female chefs and cookbook authors – immigrants – who made an impact on American food culture. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2021-11-19 17:00:15 UTC ]
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Famous for her scholarly works, the cookbook author Claudia Roden shows off her lyrical side with her latest, “Claudia Roden’s Mediterranean.” Continue reading at The New York Times
[ The New York Times | 2021-11-01 21:21:13 UTC ]
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Ebury Press has won a seven-way auction for the debut cookbook by personal trainer turned baking influencer Eloise Head, known to more than four million followers on TikTok, Instagram and YouTube as Fitwaffle. Continue reading at The Bookseller
[ The Bookseller | 2021-10-27 22:32:50 UTC ]
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Titles such as Tom Kerridge’s latest cookbook prove popular for Bloomsbury during Covid pandemicCoronavirus – latest updatesSee all our coronavirus coverageBloomsbury, the Harry Potter publisher, has unveiled record sales and profits on the back of the popularity of titles including Tom... Continue reading at The Guardian
[ The Guardian | 2021-10-27 10:02:41 UTC ]
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These gifts for cookbook lovers are fun, clever, and forever come out at the perfect temperature. - Kelly Jensen Continue reading at Book Riot
[ Book Riot | 2021-10-25 10:40:00 UTC ]
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Kyle Books has landed a "vibrant" vegetarian cookbook by chef and food photographer Joe Woodhouse. Continue reading at The Bookseller
[ The Bookseller | 2021-10-23 14:47:53 UTC ]
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Octopus Books imprint Hamlyn has picked up Can You Make That Gluten-Free?, the first cookbook from reality TV star and "Celebrity Masterchef" finalist Megan McKenna. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 21:23:27 UTC ]
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Copies of Makan, a collection of Singaporean recipes by Elizabeth Haigh, have been withdrawn after suggestions that she ‘copied or paraphrased’ another authorA cookbook by former MasterChef contestant and restaurant owner Elizabeth Haigh has been quietly pulled from circulation by its publisher... Continue reading at The Guardian
[ The Guardian | 2021-10-11 15:30:16 UTC ]
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Bloomsbury has withdrawn a cookbook by Elizabeth Haigh from circulation, following claims from fellow author Sharon Wee that content had been "copied or paraphrased" from her book without consent. Continue reading at The Bookseller
[ The Bookseller | 2021-10-11 07:10:16 UTC ]
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The chef and cookbook author is heading up a new imprint to give chefs of color a leg up in the historically insular publishing industry. Continue reading at The New York Times
[ The New York Times | 2021-10-04 18:09:38 UTC ]
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It’s officially October, which marks the start of National Cookbook Month. If you’re searching for some new sweet or savory treats to make, why not look to Maya Angelou? In addition to being a wizard with her literary pen game, Angelou was also a published cookbook author. In a 2011 article... Continue reading at Literrary Hub
[ Literrary Hub | 2021-10-01 15:37:41 UTC ]
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Pavilion Books has acquired Home, the first cookbook from chef Hasan Semay, better known on social media as Big Has. Continue reading at The Bookseller
[ The Bookseller | 2021-09-28 05:07:14 UTC ]
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