Ad Age Agency Report is an annual ranking and analysis of advertising and marketing-services agencies. The report includes rankings based on U.S. and worldwide revenue. We have published Ad Age Agency Report every year since 1945. We published Ad Age Agency Report 2021 on May 3, 2021. A portion of the report appeared in Ad Age's May 3, 2021, print edition. Ad Age Datacenter subscribers have exclusive access to the complete report online. Exclusive online content includes: Agency Family Trees 2021, a database of the world's 25 largest agency companies with profiles, agency holdings, financial facts and links to related content. Expanded rankings of agencies by discipline, downloadable in Excel. Fast facts and figures on more than 400 agencies and networks. How to subscribe to Ad Age Datacenter: Go to AdAge.com/getdatacenter Call 877-320-1721 Email [email protected] Explore Ad Age's Agency Family Trees 2021 database Quick access to agency profiles, data, articles and links. See what the agencies have to say about themselves. Annual industry overview Analysis: For agencies, it's morning again in America ... maybe U.S. agency revenue tumbled 6.8% in 2020, the second-sharpest drop in the history of Agency Report. But business is coming back in 2021 amid a resurgent economy. By Bradley Johnson What's coming next for agencies Agency leaders assess the state of the agency business and emerging opportunities as the advertising market... Continue reading at 'Advertising Age'
[ Advertising Age | 2021-05-02 18:39:14 UTC ]
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As smartphones continue to erode sales of cameras and equipment, traditional brands are building digital platforms that double as marketing assets. Today, Canon launched the multi-year "See Impossible" campaign, shifting the marketing focus away from products and onto customers' stories. ... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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Clay Shirky and Bethany McLean are among the first authors signed up for the inaugural Columbia Global Reports list, which debuts in fall 2015. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-10-06 00:00:00 UTC ]
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When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-03 00:00:00 UTC ]
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Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-10-02 00:00:00 UTC ]
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Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at AdWeek
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at Advertising Age
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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The amount of personal information held by firms like Google and Facebook has made them ripe targets for data-hungry governments and intelligence agencies. But the bull’s-eye on Yahoo’s back may be losing its appeal.Government data requests served on Yahoo have been falling. The firm received... Continue reading at PC World
[ PC World | 2014-09-26 00:00:00 UTC ]
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Frankfurt Book Fair StoryDrive speaker and Swedish provocateur, Alexander Bard, argues that the internet is engendering a new collective spirituality. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-25 00:00:00 UTC ]
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#internet age
The CEO of Beneath the Ink, a former Time Warner Cable executive, delivers lessons learned from the digital transformation of the cable industry. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-23 00:00:00 UTC ]
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At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-09-19 00:00:00 UTC ]
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Newspaper publishers pull out the stops to print early morning editions as Scotland opts to stay in UK Continue reading... Continue reading at The Guardian
[ The Guardian | 2014-09-19 00:00:00 UTC ]
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Prepare for the 2014 Frankfurt Book Fair with our roundup of big projects that'll be making the rounds, among them books by Leslie Jamison, Richard Price, Amy Poehler, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-19 00:00:00 UTC ]
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Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at AdWeek
[ AdWeek | 2014-09-15 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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A new report from the Pew Research Center Internet Project offers mixed news for public libraries. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-09-10 00:00:00 UTC ]
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UK literary agency Andrew Lownie outlines the range of activities he is involved with in a typical agency week, from the mundane and routine, to the offbeat and extraordinary. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2014-09-09 00:00:00 UTC ]
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John Wiley & Sons has reported a 4% year-on-year revenue rise at constant currency for the... Continue reading at The Bookseller
[ The Bookseller | 2014-09-09 00:00:00 UTC ]
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