The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-19 00:00:00 UTC ]

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Lee Jarit Named Global Head of Publisher and Partner Relations at Audible

Jarit has been promoted from head of ACX and North America publisher partnerships to global head of publisher and partner relations at Audible, overseeing the audio company’s global acquisitions strategy through its Audiobook Creation Exchange. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Cannes Today—AI obsession, Edelman stalked, Spike Lee's Cannes take and more

Welcome to Day Four of Ad Age’s Cannes Today newsletter. Reading online and want it delivered straight to your inbox? Sign up here.  For real-time updates, follow our live blog. And see all our coverage here. Click here for a recap of Day Three. AI overload As everyone knows, unless you are... Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 19:48:12 UTC ]
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Lachlan Murdoch’s whirlwind week: from US court testimony to Sydney Christmas party as elites rub shoulders | The Weekly Beast

Global head of News Corp among Murdoch’s guests. Plus: Toni Collette reveals split with husband after Daily Mail photosLachlan Murdoch’s week began with a deposition on Monday in the Dominion Voting Systems lawsuit against Fox News and ended with the News Corp co-chair hosting an exclusive party... Continue reading at The Guardian

[ The Guardian | 2022-12-09 01:26:31 UTC ]
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Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size

In today's German and international news conferences, key elements of Frankfurt Book Fair were spotlighted by organizers. The post Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-08 20:35:29 UTC ]
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Amazon is bringing mobile games to its Amazon Kids+ service

Amazon is bringing two mobile games to its subscription-based entertainment platform for children. Known as Amazon Kids+, the $2.99 per month service has served as sort of a one-stop shop for kid-friendly books, TV shows, movies, games and more. The first game, Super Spy Ryan is a multiplayer... Continue reading at Engadget

[ Engadget | 2022-04-14 13:00:13 UTC ]
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Pinterest Names New Global Head of Inclusion and Diversity

Nichole Barnes Marshall joined Pinterest as global head of inclusion and diversity, succeeding Tyi McCray, who left the company last June after less than one year in the role. Marshall had been chief diversity, equity and inclusion officer at Bath & Body Works, integrating DEI programs and... Continue reading at AdWeek

[ AdWeek | 2022-01-07 22:00:00 UTC ]
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Cable’s Holiday Marathon Programming Is Hotter Than Ever Due to the Pandemic

As the industry was still unsure when sports would return and TV production would resume, Ed Georger, evp, advertising sales and digital media for Crown Media Family Networks, Hallmark Channel's parent company, had a calming message for clients. "The one thing you can count on: They will not... Continue reading at AdWeek

[ AdWeek | 2020-11-16 01:00:00 UTC ]
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Why Marketers and Publishers Struggle With Messaging

There have never been so many extremely personal ways to communicate with your user base. Social media, email, push notifications—we’ve never had more options, and the ability to personalize based on medium and preferences.  But it’s hard to manage all these messaging platforms and then... Continue reading at Folio Magazine

[ Folio Magazine | 2020-07-15 16:27:23 UTC ]
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Hearst Names Former WarnerMedia and Snap Exec Kristen O’Hara as SVP and Chief Business Officer

Hearst Magazines announced today that former WarnerMedia and Snap executive Kristen O'Hara will be assuming the role of svp and chief business officer, effective Jan. 6. In the newly created position, O'Hara will oversee U.S. advertising sales and marketing for Hearst brands, as well as... Continue reading at AdWeek

[ AdWeek | 2019-12-17 17:58:13 UTC ]
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Bar-Kar named Bookwire global head of audio

Frankfurt-based Bookwire has appointed Videl Bar-Kar as global head of audio to oversee the expansion of its audio activities. Continue reading at The Bookseller

[ The Bookseller | 2019-11-28 19:37:33 UTC ]
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Snap Inc. Poaches P&G’s Craig Stimmel for Its Global Head of Brand Role

Snap Inc. turned to the consumer-packaged-goods sector to fill its new global head of brand role, tapping Procter & Gamble head of digital media and global partnerships Craig Stimmel. Stimmel revealed that he was leaving P&G in a LinkedIn post earlier this week, but he did not indicate... Continue reading at AdWeek

[ AdWeek | 2019-08-02 18:24:30 UTC ]
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Beats names new CMO

As it strengthens its in-house team, Beats by Dr. Dre has tapped a new top marketer. Chris Thorne, a veteran with stints at the Honest Co. and health care company Forward, joined the Apple-owned brand as chief marketing officer on Monday. Beats President Luke Wood noted in a statement that... Continue reading at Advertising Age

[ Advertising Age | 2019-06-24 19:50:13 UTC ]
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Marketers, publishers and platforms announce a global alliance for 'responsible media'

Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching the Global Alliance for Responsible Media alongside 14 other global advertisers, the five leading agency... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 04:01:00 UTC ]
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NewFronts day 1: 'Game of Thrones' jokes abound, NYT talks privacy

Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to... Continue reading at Advertising Age

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
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Facebook uses machine learning to fight child exploitation

Today, Facebook's Global Head of Safety, Antigone Davis, published a blog post outlining how the social network fights child exploitation. The company uses standard industry practices, such as requiring users to be 13 years or older, using photo-matc... Continue reading at Engadget

[ Engadget | 2018-10-24 00:00:00 UTC ]
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Facebook Is Committing Another $4.5 Million to Initiatives for News Publishers

Facebook announced Thursday that it is pumping another $4.5 million into Facebook Journalism Project initiatives for news publishers. Global head of news Campbell Brown said in a blog post that Facebook will put $3.5 million toward the Facebook Membership Accelerator pilot program and contribute... Continue reading at AdWeek

[ AdWeek | 2018-08-02 00:00:00 UTC ]
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Get 'The Leadership Journey -- How to Master the Four Critical Areas of Being a Great Leader' ($15 value) FREE for a limited time

The Leadership Journey will help you master the essential skill set of the truly effective leader. This eBook from Wiley brings world-renown people and talent development expertise to bear in a discussion about 'good' versus 'great' leadership, sharing the 'secret sauce' of successful... Continue reading at Betanews

[ Betanews | 2017-08-08 00:00:00 UTC ]
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Why Relying on Facebook and Google Comes With Trade-Offs for Brands

  brightcove.createExperiences(); COLOGNE, Germany—While Facebook and Google are dominating digital ad budgets (and increasingly, consumers' time) because they give marketers sophisticated and granular targeting, advertisers are getting squeezed with the amount of data that the... Continue reading at AdWeek

[ AdWeek | 2016-09-15 00:00:00 UTC ]
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At Industry Conference, Publishers Vent About Power of Social Media Companies

The angst was palpable at Digital Media Strategies 2016, an annual industry conference held on Wednesday and Thursday at a hotel in Times Square.While there are myriad challenges facing the media companies of today, combatting the power and market share of the social media giants -- often called... Continue reading at Advertising Age

[ Advertising Age | 2016-09-09 00:00:00 UTC ]
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Bloomberg finds a new outlet for video-licensing deal: airlines

Bloomberg is arriving on Delta Studio, the airline’s in-flight streaming platform. Up to 10 episodes of three series, including one, Delta-only version of “With All Due Respect,” will be available to stream. Bloomberg’s video licensing business brings in “millions” of dollars annually, according... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
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