The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-19 00:00:00 UTC ]
News tagged with: #global head #advertising sales #key elements

Other Publishing stories related to: 'The Wall Street Journal’s guide to making great native ads'


The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #global head #advertising sales #key elements


The 'Wall Street Journal' Drops Its Bestseller Lists

With this past weekend's edition, the 'Journal' has ended running weekly bestseller lists. The paper had carried a total of seven lists. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-07 05:00:00 UTC ]
More news stories like this | News stories tagged with: #bestseller lists #past weekend


Christopher Carduff, 'Wall Street Journal' Books Editor, Dies at 66

Carduff, who was named books editor at the 'Wall Street Journal' in 2017, was also a contributing editor for the Library of America Series and the publishing consultant to John Updike's literary trust. He died on August 14. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #contributing editor #publishing consultant #john updike #books editor


Wall Street Journal Names Emma Tucker as New Editor

News Corp said that Emma Tucker, a longtime editor in London, would replace Matt Murray, who has led the news organization for four years. Continue reading at The New York Times

[ The New York Times | 2022-12-12 22:10:23 UTC ]
More news stories like this | News stories tagged with: #longtime editor #news organization #news corp


'Wall Street Journal' and its owners hit by cyberattack linked to China

News Corp says it was the target of a cyberattack that impacted The Wall Street Journal, New York Post, Dow Jones, its UK news operations and other publications and business units. The company says hackers accessed the emails and documents of some employees, including journalists. A... Continue reading at Engadget

[ Engadget | 2022-02-04 15:41:39 UTC ]
More news stories like this | News stories tagged with: #york post #dow jones #business units #including journalists #chinese government #news corp


The Wall Street Journal, Barron’s Group Emphasize First-Party Data to Advertisers

In an especially challenging year for print media advertising, The Wall Street Journal and Barron's Group executives spent their NewFronts presentation (virtually) touting their first-party data on consumers, especially the new paying readers who signed up during the pandemic. "There's a lot... Continue reading at AdWeek

[ AdWeek | 2020-06-24 18:42:54 UTC ]
More news stories like this | News stories tagged with: #challenging year #first-party data #paying readers #print media


News Corp Appoints Almar Latour as CEO of Dow Jones, Publisher of The Wall Street Journal

News Corp announced today the appointment of Almar Latour as the new Chief Executive Officer of Dow Jones and Publisher Continue reading at Editor & Publisher

[ Editor & Publisher | 2020-05-05 16:57:28 UTC ]
More news stories like this | News stories tagged with: #news corp


Facebook Reaches Deal With Wall Street Journal Publisher, Others for News Section

News Corp has reached a deal to let Facebook Inc. feature headlines from The Wall Street Journal and other Dow Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-10-21 14:49:53 UTC ]
More news stories like this | News stories tagged with: #news corp


New Paid Apple News Service Said to Feature Wall Street Journal

The Wall Street Journal plans to join a new subscription news service run by Apple, even as some other major publishers balked at the terms, two people familiar with the plans said. Continue reading at The New York Times

[ The New York Times | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #people familiar


Wall Street Journal stops publishing Asian and European print editions

Decision comes after the paper’s parent company News Corp reported a loss of $643m (£479m) for the most recent fiscal yearThe Wall Street Journal will stop publishing its Asian and European editions, the paper has said, amid a wider editorial restructuring and falling revenue. Related: The Wall... Continue reading at The Guardian

[ The Guardian | 2017-09-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #stop publishing #falling revenue


The New York Times and the Wall Street Journal Are Coming Together to Fight Facebook and Google

As publishers continue to give Facebook and Google more ad dollars and control over distribution, a group of outlets including the Wall Street Journal, The New York Times, Washington Post, Tronc and smaller newspapers are banding together. The News Media Alliance--a trade organization that... Continue reading at AdWeek

[ AdWeek | 2017-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers continue #give facebook #ad dollars #trade organization


The Wall Street Journal's Social Vendor Says Facebook Is Not Suppressing Conservative News

Facebook's main news section, called Trending, has never been so buzzy thanks to a political web it allegedly weaved itself, with many critics crawling to the surface in the last five days.  The digital giant has been bashed by right-wing pundits and other media watchers since Gizmodo... Continue reading at AdWeek

[ AdWeek | 2016-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #informal poll #real difference #scary thing #earlier version #story stated


Wall Street Journal to Close India Edition

As part of its global restructuring, The Wall Street Journal (WSJ) is trimming down its India operations and eventually close its India edition, according to a media report.   The New-York based news publisher will merge its India-specific websi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-29 00:00:00 UTC ]
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How Publishers Make Native Ads Newsy

Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-03-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising #native ad


David Carr Pulled No Punches on Native Ads, Journalism and Media

David Carr, the well-known media columnist for The New York Times, died at work on Thursday, the paper reported last night. He was 58.Although he often used his Media Equation column to spotlight people doing things right, it also cut to the heart of the players, tactics and forces so vigorously... Continue reading at Advertising Age

[ Advertising Age | 2015-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #paper reported


The Quartz secret to great native ads: Think like an editor

Jay Lauf, publisher of Quartz, spoke at Digiday Publishing Summit about what the site has learned by focusing on design, useful content and shareability in its native ad programs. The key, he said, is the sales side thinking like editors.The post The Quartz secret to great native ads: Think like... Continue reading at Digiday

[ Digiday | 2014-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jay lauf


Rising above the listicle: What makes a good native ad

The upcoming Digiday Content Marketing Awards include a category for best publishing native advertising program. We asked presenters from our upcoming Digiday Publishing Summit to offer their insights on what makes effective native ads.The post Rising above the listicle: What makes a good native... Continue reading at Digiday

[ Digiday | 2014-03-12 00:00:00 UTC ]
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News Corp., Wall Street Journal owner, reports 3% lower revenue

Media mogul Rupert Murdoch's publishing company News Corp. swung to a profit in its fiscal first quarter -- its first financial reporting period as a stand-alone company -- but revenue slipped nearly 3%.     Continue reading at Los Angeles Times

[ Los Angeles Times | 2013-11-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #company --


Wall Street Journal Launches Global Video Platform

As more readers turn to social media and mobile for their news, video is emerging as the latest tool for print journalists. The Wall Street Journal recently launched WSJ WorldStream (wsj.com/worldstream), a global publishing platform for short-form v ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-11-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #readers turn