NewFronts day 1: 'Game of Thrones' jokes abound, NYT talks privacy

Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to media buyers and marketers. While it’s expected much of the conversations happening this week will be similar to years past, the inclusion of big-box retailers Walmart and Target to the event is a sign the NewFronts are evolving beyond content into a showcase for commerce as well. Today we will hear from The New York Times, Viacom and Twitter, among others.  Every year there’s one word or phrase that publishers lean into, such as, in years past, brand safety, augmented reality and branded content. But this year's most overused phrase won't likely have anything to do with digital publishing at all. Instead, let’s take a shot every time someone mentions “Game of Thrones.” It's worth noting, during a week dedicated to home-grown digital content, the thing on everyone's mind is a traditional TV show. 3:40 p.m. ET Late night antics  Comedian David Spade announces his new digital late-night series. “I apologize for hugging Kelly Day,” Spade says, adding that he doesn’t want to get in trouble for hugging the president of Viacom Digital Studios. The show will include interviews with actresses Lori Loughlin and Felicity Huffman, Spade jokes, referring to the two women who are named in a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
News tagged with: #global head #rupert murdoch #ben winkler #long night

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NewFronts Now: Day 1 addresses elephants in the room and puts viewers first

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights.  And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at Advertising Age

[ Advertising Age | 2020-06-22 22:25:58 UTC ]
More news stories like this | News stories tagged with: #digital content #agency executives #key trends #biggest news #inbox daily


NewFronts Now: Social platforms highlight positivity on day 4

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-25 21:05:12 UTC ]
More news stories like this | News stories tagged with: #digital content #takeawaysfrom iab #biggest news


NewFronts Now: Day 3 explores the news media's response to racial injustice

Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts.  If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  Continue reading at Advertising Age

[ Advertising Age | 2020-06-24 22:02:37 UTC ]
More news stories like this | News stories tagged with: #digital content #forwarded email #takeawaysfrom iab #biggest news #racial injustice #news media


NewFronts Now: Day 2 showcases new generations and shoppable ads

Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now.  And... Continue reading at Advertising Age

[ Advertising Age | 2020-06-23 20:11:12 UTC ]
More news stories like this | News stories tagged with: #digital content #agency executives #forwarded email #biggest news #inbox daily #takeawaysfrom iab


Ahead of Postponed NewFronts, Industry Leaders Talk Virtual Format, Adapting to Covid-19

Just four months ago, the Interactive Advertising Bureau heralded an overhaul of its annual Digital Content NewFronts slate, which it was calling the "new NewFronts." But the IAB had no idea just how "new" this year's event would become. In mid-March, Covid-19 shut down the industry, and the... Continue reading at AdWeek

[ AdWeek | 2020-06-22 00:00:40 UTC ]
More news stories like this | News stories tagged with: #digital content #months ago #annual event


Michael Joseph to publish Game of Thrones Guide with HBO

Michael Joseph has partnered with HBO to publish Game of Thrones: A Guide to Westeros and Beyond, The Complete Series in November, offering "a visually dynamic exploration of complex plots and narrative arcs". Continue reading at The Bookseller

[ The Bookseller | 2019-08-06 21:50:07 UTC ]
More news stories like this | News stories tagged with: #michael joseph


BookExpo 2019: Max Brooks Knows How to Win the Game of Thrones

Brooks thinks 'Game of Thrones' reminds us of mistaken military assumptions after the Cold War ended. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #max brooks


‘Game of Thrones’ finale sets an HBO record

The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the... Continue reading at Advertising Age

[ Advertising Age | 2019-05-20 20:41:27 UTC ]
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Google blocks Huawei and ‘Game of Thrones’ bows out: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today: Google has suspended business with Huawei in a move that will severely... Continue reading at Advertising Age

[ Advertising Age | 2019-05-20 10:22:56 UTC ]
More news stories like this | News stories tagged with: #ann-christine diaz #special collection #garett sloane


In the end, Game of Thrones needed better writers

Without George RR Martin, the last seasons of the TV spectacular lost their way, says the Observer columnist and GoT enthusiastGame of Thrones final episode review – epic ending corrects some major wrongsThe failure of the final season of Game of Thrones has its cheerful side. Despite the... Continue reading at The Guardian

[ The Guardian | 2019-05-19 08:00:13 UTC ]
More news stories like this | News stories tagged with: #written word #final season #observer columnist


George R R Martin dismisses claims he's finished writing Game of Thrones

George R R Martin has dismissed claims that he has secretly finished the final two books in his Song of Ice and Fire series. Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fire series #dismissed claims


NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original content #content side #red carpets #reality tv


‘Game Of Thrones’ Meets ‘This Is Us’ In Touching Story About George R.R. Martin

Dan Fogelman, the creator of “This is Us,” shared the story in a heartwarming Twitter thread. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-18 21:29:01 UTC ]
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Susan Orlean talks ‘The Library Book’ on first day of L.A. Times Festival of Books

Susan Orlean cracked open her book and bent toward the microphone. “Covers burst like popcorn,” she said, reading from her book about the mysterious 1986 fire at downtown L.A.’s Central Library. “Pages flared and blackened and then sprang away from their bindings, a ream of sooty scraps soaring... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #central library #times festival #library book


V V James' thriller scoops TV deal with Game of Thrones studio

V V James’ fantasy novel Sanctuary (Gollancz) will be adapted by Entertainment 360, the television studio responsible for “Game of Thrones". Continue reading at The Bookseller

[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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Welsh language children's books sold for £1 to mark World Book Day

Two children’s books published in Welsh are being sold for just £1 to mark this year’s World Book Day. Continue reading at The Bookseller

[ The Bookseller | 2019-02-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #books published #books sold


An Ellicott City native's handbag line for 'Game of Thrones' fans

After successful collections for Harry Potter, Looney Tunes and Trolls, winter has come to the Danielle Nicole brand. Founder and Ellicott City native Danielle DiFerdinando has joined forces with HBO for GOT X DN, a collection inspired by the book and TV series “Game of Thrones.” In hues of red,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #joined forces #harry potter


Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show

Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #great experience


These 16 shows desperately want to be the next Game of Thrones

There are no shortage of contenders to the throne being produced by Apple, Hulu, Netflix, HBO, and Amazon (especially Amazon!). Can anything match the drama and spectacle of the original? With the news that Netflix is creating a new TV series and film projects around C.S. Lewis’ children’s... Continue reading at Fast Company

[ Fast Company | 2018-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #arms race #tv series