NewFronts day 1: 'Game of Thrones' jokes abound, NYT talks privacy

Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to media buyers and marketers. While it’s expected much of the conversations happening this week will be similar to years past, the inclusion of big-box retailers Walmart and Target to the event is a sign the NewFronts are evolving beyond content into a showcase for commerce as well. Today we will hear from The New York Times, Viacom and Twitter, among others.  Every year there’s one word or phrase that publishers lean into, such as, in years past, brand safety, augmented reality and branded content. But this year's most overused phrase won't likely have anything to do with digital publishing at all. Instead, let’s take a shot every time someone mentions “Game of Thrones.” It's worth noting, during a week dedicated to home-grown digital content, the thing on everyone's mind is a traditional TV show. 3:40 p.m. ET Late night antics  Comedian David Spade announces his new digital late-night series. “I apologize for hugging Kelly Day,” Spade says, adding that he doesn’t want to get in trouble for hugging the president of Viacom Digital Studios. The show will include interviews with actresses Lori Loughlin and Felicity Huffman, Spade jokes, referring to the two women who are named in a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
News tagged with: #global head #rupert murdoch #ben winkler #long night

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Michael Joseph to publish Game of Thrones Guide with HBO

Michael Joseph has partnered with HBO to publish Game of Thrones: A Guide to Westeros and Beyond, The Complete Series in November, offering "a visually dynamic exploration of complex plots and narrative arcs". Continue reading at The Bookseller

[ The Bookseller | 2019-08-06 21:50:07 UTC ]
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BookExpo 2019: Max Brooks Knows How to Win the Game of Thrones

Brooks thinks 'Game of Thrones' reminds us of mistaken military assumptions after the Cold War ended. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-05-31 00:00:00 UTC ]
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‘Game of Thrones’ finale sets an HBO record

The much griped-about series finale of HBO’s “Game of Thrones” on Sunday night broke the premium cable network‘s all-time ratings records, as nearly 20 million viewers tuned in to find out who would get to sit on the Uncomfortable Pointy Chair. According to Nielsen live-plus-same-day data, the... Continue reading at Advertising Age

[ Advertising Age | 2019-05-20 20:41:27 UTC ]
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Google blocks Huawei and ‘Game of Thrones’ bows out: Monday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here.   What people are talking about today: Google has suspended business with Huawei in a move that will severely... Continue reading at Advertising Age

[ Advertising Age | 2019-05-20 10:22:56 UTC ]
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In the end, Game of Thrones needed better writers

Without George RR Martin, the last seasons of the TV spectacular lost their way, says the Observer columnist and GoT enthusiastGame of Thrones final episode review – epic ending corrects some major wrongsThe failure of the final season of Game of Thrones has its cheerful side. Despite the... Continue reading at The Guardian

[ The Guardian | 2019-05-19 08:00:13 UTC ]
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George R R Martin dismisses claims he's finished writing Game of Thrones

George R R Martin has dismissed claims that he has secretly finished the final two books in his Song of Ice and Fire series. Continue reading at The Bookseller

[ The Bookseller | 2019-05-15 00:00:00 UTC ]
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NewFronts Day 4: Meredith, Target and YouTube cap the week

We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for... Continue reading at Advertising Age

[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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‘Game Of Thrones’ Meets ‘This Is Us’ In Touching Story About George R.R. Martin

Dan Fogelman, the creator of “This is Us,” shared the story in a heartwarming Twitter thread. Continue reading at The Huffington Post

[ The Huffington Post | 2019-04-18 21:29:01 UTC ]
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Susan Orlean talks ‘The Library Book’ on first day of L.A. Times Festival of Books

Susan Orlean cracked open her book and bent toward the microphone. “Covers burst like popcorn,” she said, reading from her book about the mysterious 1986 fire at downtown L.A.’s Central Library. “Pages flared and blackened and then sprang away from their bindings, a ream of sooty scraps soaring... Continue reading at Los Angeles Times

[ Los Angeles Times | 2019-04-14 00:00:00 UTC ]
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V V James' thriller scoops TV deal with Game of Thrones studio

V V James’ fantasy novel Sanctuary (Gollancz) will be adapted by Entertainment 360, the television studio responsible for “Game of Thrones". Continue reading at The Bookseller

[ The Bookseller | 2019-02-15 00:00:00 UTC ]
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Welsh language children's books sold for £1 to mark World Book Day

Two children’s books published in Welsh are being sold for just £1 to mark this year’s World Book Day. Continue reading at The Bookseller

[ The Bookseller | 2019-02-09 00:00:00 UTC ]
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An Ellicott City native's handbag line for 'Game of Thrones' fans

After successful collections for Harry Potter, Looney Tunes and Trolls, winter has come to the Danielle Nicole brand. Founder and Ellicott City native Danielle DiFerdinando has joined forces with HBO for GOT X DN, a collection inspired by the book and TV series “Game of Thrones.” In hues of red,... Continue reading at Baltimore Sun

[ Baltimore Sun | 2019-01-31 00:00:00 UTC ]
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Publishers Talk Vulnerabilities and Opportunities on Final Day of Folio: Show

Trying something new isn’t always within the fabric of publishers, especially if they’re unsure of the results. In the final day of the 2018 Folio: Show, speakers highlighted how fighting through these moments of discomfort with a new brand, platform, or strategy can lead to more loyal readers... Continue reading at Folio Magazine

[ Folio Magazine | 2018-10-11 00:00:00 UTC ]
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These 16 shows desperately want to be the next Game of Thrones

There are no shortage of contenders to the throne being produced by Apple, Hulu, Netflix, HBO, and Amazon (especially Amazon!). Can anything match the drama and spectacle of the original? With the news that Netflix is creating a new TV series and film projects around C.S. Lewis’ children’s... Continue reading at Fast Company

[ Fast Company | 2018-10-04 00:00:00 UTC ]
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Game of Thrones: HBO orders spinoff prequel pilot

Book author George RR Martin co-created the as-yet-untitled show, one of five potential spinoffs. Continue reading at BBC News

[ BBC News | 2018-06-09 00:00:00 UTC ]
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George R.R. Martin announces a 'Game of Thrones' prequel — actually, two

There is good news and band news for "Game of Thrones" fans. The good news: George R.R. Martin is returning to the world of Westeros with a new book scheduled to be published later this year. "Fire & Blood" is a prequel to the "A Song of Ice and Fire" book series that forms the basis for the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2018-04-26 00:00:00 UTC ]
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Clayton Kershaw's dominance leads Dodgers to 3-1 victory over Astros in Game 1

The sun had started to set on Dodger Stadium as the trio left the bullpen, yet the 103-degree heat still clung to Chavez Ravine like a cloak. Clayton Kershaw walked shoulder to shoulder through the swelter with pitching coach Rick Honeycutt and catcher Austin Barnes. An ovation greeted the... Continue reading at Los Angeles Times

[ Los Angeles Times | 2017-10-25 00:00:00 UTC ]
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Clare Balding 'proud' to be £1 World Book Day author

The presenter-turned-author is among the writers whose books will be available for £1. Continue reading at BBC News

[ BBC News | 2017-09-29 00:00:00 UTC ]
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At Frankfurt Book Fair: ‘A Book Is a Film Is a Game’ Networking Day Returns

The day includes two sets of pitch sessions of books for possible film or virtual-reality development, each followed by networking sessions. The post At Frankfurt Book Fair: ‘A Book Is a Film Is a Game’ Networking Day Returns appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-09-28 00:00:00 UTC ]
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