The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-19 00:00:00 UTC ]

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Bloomberg finds a new outlet for video-licensing deal: airlines

Bloomberg is arriving on Delta Studio, the airline’s in-flight streaming platform. Up to 10 episodes of three series, including one, Delta-only version of “With All Due Respect,” will be available to stream. Bloomberg’s video licensing business brings in “millions” of dollars annually, according... Continue reading at Digiday

[ Digiday | 2016-03-21 00:00:00 UTC ]
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'Changed retail landscape' pushed sales growth in 2015

A revitalised bricks and mortar offer, new routes to readers and healthy exports are among the key elements that combined to create “a new landscape” for the trade in 2015, with publishers saying last year’s market growth is sustainable—despite a drop in digital sales. Continue reading at The Bookseller

[ The Bookseller | 2016-01-29 00:00:00 UTC ]
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Would You Pay to Read Entertainment News Online? Time Inc. Sure Hopes So

Since Time Inc. became an indepedent publicly traded company last June, executives at the nation's large magazine publisher have tried to convince Wall Street investors that it's quickly transforming into a digital-first media company. It's certainly made strides, introducing video series,... Continue reading at Advertising Age

[ Advertising Age | 2015-05-29 00:00:00 UTC ]
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See the First Brands to Use Instagram's Carousel Ads

Sometimes not even a single picture is enough for advertisers to convey their message.That's why Instagram added a new ad unit last month designed as a digital analog to the multi-page print magazine spread. In each so-called carousel ad, advertisers can include up to four photos that people can... Continue reading at Advertising Age

[ Advertising Age | 2015-04-07 00:00:00 UTC ]
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Instagram's New Carousel Ads Are Like Print Magazine Spreads With Links

If Facebook is looking to steal TV ad dollars with its autoplay video ads, then its photo-sharing service Instagram has its sights set on print magazine money with a new ad format.Instagram has created a slideshow-like ad format that lets advertisers include multiple photos in an ad and a link... Continue reading at Advertising Age

[ Advertising Age | 2015-03-04 00:00:00 UTC ]
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Veteran Time Inc. Exec Jed Hartman Heading to Bezos's Washington Post

Time Inc., the nation's the largest magazine publisher, is losing one of its top business-side execs to The Washington Post. The executive, Jed Hartman, who is group publisher of news and business at Time Inc., is joining the Post as its chief revenue officer.The departure costs Time Inc. an... Continue reading at Advertising Age

[ Advertising Age | 2014-12-02 00:00:00 UTC ]
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Martha Stewart Hands Off Magazines' Business Operations to Meredith

Martha Stewart is getting out of the business of magazines -- mostly.Her company, Martha Stewart Living Omnimedia, has struck a 10-year licensing agreement with Meredith Corp., owner of Better Homes and Gardens and Every Day With Rachael Ray, to handle the advertising sales, marketing,... Continue reading at Advertising Age

[ Advertising Age | 2014-10-16 00:00:00 UTC ]
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The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-09-19 00:00:00 UTC ]
More news stories like this


Forbes Media looks to sell company

Forbes Media LLC, the closely held publisher founded by the family of former U.S. presidential candidate Steve Forbes, is exploring a sale after getting interest from potential buyers.The New York-based publisher of 96-year-old Forbes magazine and Forbes.com is working with Deutsche Bank AG on... Continue reading at Crains New York

[ Crains New York | 2013-11-15 00:00:00 UTC ]
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ADVERTISING SALES OR REGIONAL MANAGER

Compensation bounced back for advertising sales or regional managers in this year’s survey after falling dramatically in 2012. Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Albuquerque Publishing Company launches Atex Advertising

The Albuquerque Publishing Company – the advertising sales, production and distribution agent for New Mexico’s largest and most read newspaper, the Albuquerque Journal – is live with Atex Advertising.  The Atex syst ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-09-27 00:00:00 UTC ]
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Salon CEO Richard Gingras Leaves, Set to Join Google

Richard Gingras, who acted as CEO of the Salon Media Group for the past two years, is leaving the company to join search giant Google as global head of news products. Continue reading at Folio Magazine

[ Folio Magazine | 2011-06-23 00:00:00 UTC ]
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Salon CEO Gingras to Head Up News at Google

Richard Gingras, the chief executive of Salon Media Group, said on Wednesday he is leaving the online publisher to become global head of news products for Google Inc. Continue reading at AllThingsD

[ AllThingsD | 2011-06-23 00:00:00 UTC ]
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