The Wall Street Journal’s guide to making great native ads

At the Digiday Publishing Summit, Trevor Fellows, the Journal's global head of advertising sales, outlined five key elements to making that process less "painful." The post The Wall Street Journal’s guide to making great native ads appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-09-19 00:00:00 UTC ]
News tagged with: #global head #advertising sales #key elements

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E-book charts published in Wall Street Journal

Written By: Charlotte Williams Publication Date: Mon, 31/10/2011 - 08:20 The first official sales charts including ebook sales data have been published in the Wall Street Journal this weekend, with Nielsen BookScan now supplying ebook sales reports to the US paper. read more Continue reading at The Bookseller

[ The Bookseller | 2011-10-31 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age

[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #sports illustrated #iconic titles #business side #hearst tower #week tonight

Digiday+ Research: Direct-sold ads lose favor with publishers, while programmatic ads make gains

In surveys spanning from Q1 to Q3, Digiday+ Research found a difference growing between how publishers make money from direct-sold ads and programmatic ads. Continue reading at Digiday

[ Digiday | 2022-10-17 04:01:00 UTC ]
More news stories like this | All news stories tagged with: #publishers make #programmatic ads #digiday+ research

Alan Rusbridger | Journalism can be anything—that is its great strength, or great weakness

As the editor of the Guardian through a period of tumultuous industry change, Alan Rusbridger says that the news sector needs to be fixed. Continue reading at The Bookseller

[ The Bookseller | 2018-08-28 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #news sector

Publishers Worry That Native Ads Are Vulnerable to Ad Blocking

As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry&rsquo;s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad blocking #native ads #publishers worry

Page Street Makes First Foray into Adult Fiction with Horror Line

A new line of horror titles from the Salem, Mass.–based Page Street Publishing, set to launch in spring 2025 under the stewardship of editor Alexandra Murphy, will mark the publisher's first adult fiction program. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-09-05 04:00:00 UTC ]
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Gadgets that make great Mother's Day gifts

Your mom might not be as up to date as you on the latest tech trends, but that doesn't mean a carefully chosen gadget wouldn't make her life easier. While flowers and breakfast in bed remain lovely Mother's Day gifts, you may want to try a different tack this year and get your mom something... Continue reading at Engadget

[ Engadget | 2023-04-24 13:15:33 UTC ]
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15 fiction books that follow their own rules — and make great gifts

We've rounded up the 15 best fiction books published this year to gift any lover of novels or story collections in your life this holiday season. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-11-02 16:00:00 UTC ]
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The life of Jay Gould, America’s most cunning Wall Street wizard

How this little-remembered "robber baron" shorted stock, collected railroads, caused a financial panic -- and amassed a fortune. Continue reading at The Washington Post

[ The Washington Post | 2022-09-16 10:00:15 UTC ]
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17 Novels That Would Make Great Graphic Novels

These stories, including The Night Circus by Erin Morgenstern, are great in prose, but they are crying out for a graphic novel adaptation to bring the visuals to life. Continue reading at Book Riot

[ Book Riot | 2022-07-26 10:31:00 UTC ]
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What Makes a Great Audiobook?

What makes an audiobook stand out? Is it true that narrators can make or break the story? Some experts offer perspectives. Continue reading at Book Riot

[ Book Riot | 2022-06-17 10:36:00 UTC ]
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If Netflix is stumbling will Wall Street renew or cancel?

It disrupted the market and has more than 200m subscribers. But with slower growth, some say Netflix must change its gameTwelve years ago Jeff Bewkes, then chief executive of Time Warner, compared Netflix to the Albanian army. “It’s a little bit like, is the Albanian army going to take over the... Continue reading at The Guardian

[ The Guardian | 2022-04-17 07:00:23 UTC ]
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Remember when Alan Moore got into a public feud with Frank Miller over Occupy Wall Street?

On this day in 1953, comic book legend Alan Moore (Watchmen, V for Vendetta, From Hell, Batman: The Killing Joke) was born in was Northampton, England. In addition to his mastery of signature storytelling, Moore is known for his forthright, outspoken nature (take, for instance, his criticism of... Continue reading at Literrary Hub

[ Literrary Hub | 2021-11-18 16:09:18 UTC ]
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Great Ormond Street Hospital launches children's literature ‘Play' hub

Adam & Eve/DDB collaborated with the children’s hospital to create a resource to help children recover from anxiety, loneliness and fear of the unknown. Continue reading at Media Week

[ Media Week | 2021-09-08 10:55:23 UTC ]
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Let’s talk about science fiction and fantasy books that would make for great TV

N.K. Jemisin’s Inheritance trilogy got us thinking about other titles perfect for the small screen. Continue reading at The Washington Post

[ The Washington Post | 2021-08-15 13:00:00 UTC ]
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What Makes a Great American Essay?

Phillip Lopate spoke to Literary Hub about the new anthology he has edited, The Glorious American Essay. He recounts his own development from an “unpatriotic” young man to someone, later in life, who would embrace such writers as Ralph Waldo Emerson, who personified the simultaneous darkness and... Continue reading at Literrary Hub

[ Literrary Hub | 2020-11-17 09:49:35 UTC ]
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'Guided journal' to accompany Me and White Supremacy

Quercus has acquired Me and White Supremacy: A Guided Journal by Layla F Saad, intended to be an "official companion" to the original helping readers to recognise their privilege and combat racism. Continue reading at The Bookseller

[ The Bookseller | 2020-08-24 03:33:55 UTC ]
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Christopher Buckley’s ‘Make Russia Great Again’ is the Trump satire we’ve been waiting for

Many fiction writers have tried and failed to find comedy in the current administration. Finally, we have something to laugh about. Continue reading at The Washington Post

[ The Washington Post | 2020-07-06 10:12:47 UTC ]
More news stories like this | All news stories tagged with: #current administration #fiction writers #christopher buckley

TikTok Tells Brands Not to ‘Make Ads’ at First-Ever NewFronts

Ahead of TikTok's presentation at the 2020 Digital Content NewFronts, the company released a new umbrella brand called TikTok for Business for its advertiser offerings. TikTok, a newcomer to NewFronts, adapted its vertical-first format for a horizontal presentation. The main message to brands in... Continue reading at AdWeek

[ AdWeek | 2020-06-25 21:01:24 UTC ]
More news stories like this | All news stories tagged with: #digital content #running ads #company released