#magazine brands

Publishing news tagged with #magazine brands


All the Magazine Brands That Moved Away From Print This Year

It's a tumultuous time in the media industry, and this year saw multiple publications change ownership and some--including, most recently, conservative magazine The Weekly Standard--shutter operations entirely. So it perhaps came as no surprise when a number of brands across three leading... Continue reading at 'AdWeek'

[ AdWeek | 2018-12-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #conservative magazine #media industry #tumultuous time #print products #magazine brands


Kate Lewis named chief content officer of Hearst Magazines

Hearst Magazines on Wednesday named Kate Lewis chief content officer, succeeding Joanna Coles, who left following the ascension of Troy Young to president.Effective immediately, Lewis will direct content strategy across print and digital for the company's magazine brands, oversee... Continue reading at 'Advertising Age'

[ Advertising Age | 2018-08-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer marketing #magazine brands #effective immediately #troy young #hearst magazines


Trusted Media Brands Cuts Children’s Book Publisher

Thirty-one employees face layoffs, though magazine brands not affected. The post Trusted Media Brands Cuts Children’s Book Publisher appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-07-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands #book publisher


If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots?

Publishers take deeper dives into targeted topics, looking to appeal to millennials, expand ad inventory, and drive names into their databases. The post If Magazine Brands Are So Valuable, Why Are There So Many Non-Branded Offshoots? appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-06-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands


BPA Aims to Measure Print Engagement with New “Shoppability” Report

The ways in which audiences—and advertisers—interact with magazine brands are changing, and engagement and affinity are key. The post BPA Aims to Measure Print Engagement with New “Shoppability” Report appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands


At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands

There was a kind of cockiness in the air at the AMMC this week, based on a growing realization that magazine brands are really, really good at creating world-class content. The post At AMMC 2016, A New Confidence in the Air For Large Magazine Media Brands appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands


Magazine Social Engagement in Three Charts

Socail engagements were healthy for magazine brands in September across Facebook, Twitter, Google+ and Instagram, especially when it came to epicurean, shelter/home and pop culture & celebrity interests. This, according to data compiled in sister publication min, using True Social Metrics,... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-10-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data compiled #magazine brands


MPA Subs Audience Data for Ad Pages

Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at 'Folio Magazine'

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands #audience data #ad pages


Condé Nast college to offer Vogue-branded fashion course

Magazine publisher Condé Nast is launching a fashion and design college in central London next year, offering foundation and masters programmes named after its magazine brands, such as Vogue and House & Garden. Continue reading at 'Media Week'

[ Media Week | 2011-09-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands #central london


Hearst Magazines is 2010 Group Publisher's Ad-Page Champ

With the explosion of magazine apps, social media and the resurgence of print advertising, magazine brands are showing a prominent face to their loyal and new readers and advertisers. A top 5 chart pulled together by FOLIO: sister publication min looks at the group publisher vanguards that had... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2011-03-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine brands #print advertising #magazine apps #ad-page champ #hearst magazines