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I can’t remember exactly when I discovered The Baby-Sitters Club books. Maybe it was at a Scholastic Book Fair at my school. But I’ll always remember the very first book, Kristy’s Great Idea, with its bright yellow cover and alphabet block letters. I saw four friends hanging out, and I... Continue reading at 'Electric Literature'
[ Electric Literature | 2023-05-05 11:10:00 UTC ]
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A great idea! Marshall University students in Bret Masters’s building technology class are currently building bookshelves to install Little Free Libraries in Yeager and Huntington Tri-State Airports. The idea for the project was originated by Kelli Johnson, associate librarian at Marshall, when... Continue reading at 'Literrary Hub'
[ Literrary Hub | 2021-02-02 18:12:16 UTC ]
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Forget Coors Light versus Bud Light. The most compelling alcohol brand battle this summer is Truly against White Claw, the two dominant brands in the sizzling-hot alcoholic seltzer category. Neither is owned by brewing behemoths Anheuser-Busch InBev or MillerCoors, which have struggled to... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-08-12 08:00:00 UTC ]
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#nielsen
PrestoPhoto isn’t just a photo book service. It’s also an online marketplace for selling your creations—though there’s no obligation to put your work up for sale. It’s a great idea, but sadly PrestoPhoto just doesn’t deliver. The book creation editor is slow, dated-looking and lacks essential... Continue reading at 'PC World'
[ PC World | 2018-12-13 00:00:00 UTC ]
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Chicken House and Altitude, a film production company, are teaming up to develop book and film projects simultaneously. “Instead of waiting for a final book to take into movie production, we will find scripts or treatments together and develop them at the same time,” said Barry Cunningham, m.d.... Continue reading at 'The Bookseller'
[ The Bookseller | 2015-02-12 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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Amazon announced a Kindle World license for the books of Kurt Vonnegut, but not everyone thinks it's a great idea. Continue reading at 'Publishing Perspectives'
[ Publishing Perspectives | 2013-08-19 00:00:00 UTC ]
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