Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
Publishers are finding classic tarot card and playful oracle decks more popular than ever. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-11 04:00:00 UTC ]
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Ergonomics are important for your health, but standing desks and comfortable office chairs can feel like expensive luxuries. At least, they typically do. But during Amazon Prime Day 2024, you can sometimes snag big discounts on wildly popular desk and chair models. That’s true this... Continue reading at PC World
[ PC World | 2024-07-17 10:00:00 UTC ]
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Ergonomics are important for your health, but standing desks and comfortable office chairs can feel like expensive luxuries. At least, they typically do—but during Amazon Prime Day 2024, you can sometimes snag big discounts on wildly popular models. Right now the deals are starting... Continue reading at PC World
[ PC World | 2024-07-12 17:43:22 UTC ]
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Takeaways from GWU’s Inaugural Student Journal Symposium, by Rachel Smith & Madeline Meyers From the Road [email protected] Wed, 05/29/2024 - 15:27 Photo by Madeline MyersReflecting on their trip to attend a conference dedicated to literary and... Continue reading at World Literature Today
[ World Literature Today | 2024-05-29 20:27:37 UTC ]
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Representing Bookwire customers in Spanish-language markets, this report finds strong performance of both ebooks and audiobooks. The post Bookwire Releases a Report on Spanish-Language Digital Book Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-05-13 21:33:03 UTC ]
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German digital book distributor Bookwire enters the Italian market by acquiring distribution services from Bookrepublic. The post Germany’s Bookwire Acquires Bookrepublic’s Distribution Business appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-02-01 21:10:15 UTC ]
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Some in the book industry have already begun exploring automation of its pitches to readers. We took this functionality for a test drive“Blurb writing is a mini art form,” Iris Murdoch once wrote in a letter to former Penguin blurb writer Elizabeth Buchan. And like many other art forms,... Continue reading at The Guardian
[ The Guardian | 2023-05-16 09:00:05 UTC ]
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I can’t remember exactly when I discovered The Baby-Sitters Club books. Maybe it was at a Scholastic Book Fair at my school. But I’ll always remember the very first book, Kristy’s Great Idea, with its bright yellow cover and alphabet block letters. I saw four friends hanging out, and I... Continue reading at Electric Literature
[ Electric Literature | 2023-05-05 11:10:00 UTC ]
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The California-based book publisher Podium partners with Bookwire for digital book distribution and production. The post Audiobooks: Germany’s Bookwire Partners with Podium appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-03-21 17:27:31 UTC ]
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At a glanceExpert's Rating ProsLight weight and sharp text make for hours of comfortable readingWaterproofBuilt-in OverDrive supportBook management offers many filtering and sorting optionsConsCan only play audiobooks from KoboBattery life not quite as good as on KindleOur VerdictNot only... Continue reading at PC World
[ PC World | 2023-02-16 23:20:00 UTC ]
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According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
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According to multiple presenters at the Digital Book World conference, ChatGPT has potential to remake the way people write and streamline production and editing, while AI voice replication promises affordable audiobook adaptations. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-17 05:00:00 UTC ]
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Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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Digital Book World, a conference focused on innovation in publishing, opened in New York City with a talk from the International Publishers Association about a two-year project focusing on data collection, as well as the need for more accessible books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-16 05:00:00 UTC ]
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US law enforcement isn't just interested in shutting down video pirates. The feds have charged two Russian nationals, Anton Napolsky and Valeriia Ermakova, for allegedly running the pirate e-book repository Z-Library. The site was billed as the "world's largest library" and held over 11 million... Continue reading at Engadget
[ Engadget | 2022-11-17 21:44:09 UTC ]
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'Every mobile can became a pocket library,' according to digital book distributor Juan Pirlot de Corbion at YouScribe. The post Juan Pirlot de Corbion on YouScribe: Betting on Africa appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-28 10:40:56 UTC ]
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Amazon may have just released a new Kindle, but right now, bookworms should set their sights on the fancier Kindle Paperwhite. During the company’s October Prime Day sale, the standard Paperwhite is just $100—$40 off, and the same price as its more basic sibling. At the same cost, it’s a... Continue reading at PC World
[ PC World | 2022-10-12 11:44:18 UTC ]
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At a glanceExpert’s Rating ProsFast CPUGorgeous 3.5K OLEDGreat audioConsOnly two USB-C PortsMiddling battery performanceNo headset jackOur VerdictDell’s XPS 13 Plus once again tries to set standard for all laptops and largely succeeds, but its battery life and lack of ports don’t... Continue reading at PC World
[ PC World | 2022-08-04 10:45:00 UTC ]
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The 12-year-old international digital book service's CEO Michael Tamblyn addressed the Abu Dhabi book fair's conference. The post Abu Dhabi: Kobo Announces Arabic as a Primary Language appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-05-24 02:03:48 UTC ]
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Amazon might be feeling the competition in the e-reader market for the first time since…well, ever. Kindle e-readers use their own proprietary Amazon format to display e-books, AZW3, which keeps most users from loading up a bunch of copyright-free books in the most common ePub format. But... Continue reading at PC World
[ PC World | 2022-05-03 17:38:37 UTC ]
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