Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
News tagged with: #digital book #big deal #great idea

Other news stories related to: "Ikea Catalog Isn't First Print Product to Spoof Apple Ads"

Ikea Catalog Isn't First Print Product to Spoof Apple Ads

Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at Advertising Age

[ Advertising Age | 2014-09-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #great idea #british tabloid #big deal #absolutely perfect #digital book #swedish retailer

Apple expands test to sell ads in Apple News

Apple News is expanding its DoubleClick for Publishers test to publishers just as they look harder for ways to monetize their content outside of Facebook. The post Apple expands test to sell ads in Apple News appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #apple news #sell ads

Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #high quality #digital arm #todd haskell #sponsored articles

Vice Debuts a Subscription Product and Relaunches Its Print Magazine

The digital media company Vice relaunched its print magazine and debuted its first subscription product on Tuesday, part of a broader renaissance of the publisher following its May 2023 bankruptcy filing. The revival is the byproduct of a joint venture between Vice Media... Continue reading at AdWeek

[ AdWeek | 2024-09-24 13:00:00 UTC ]
More news stories like this | All news stories tagged with: #digital media #digital properties #joint venture #print magazine #vice media

Nine’s AFR print edition to cease in WA after Seven’s press doubles production price

Seven says decision purely commercial but Financial Review editor accuses rival company of ‘abuse of market power’ Follow our Australia news live blog for latest updatesGet our morning and afternoon news emails, free app or daily news podcastThe print edition of Nine’s Australian Financial... Continue reading at The Guardian

[ The Guardian | 2024-05-09 07:55:56 UTC ]
More news stories like this | All news stories tagged with: #print edition #printing press #guardian australia #free app #latest updatesget #market power #free morning

Apple’s ‘Crush’ ad receives backlash from PR and marketing pros

“This Apple ad is what happens when you try to be ‘edgy’ with no consideration for strategy,” said Lulu Cheng Meservey. Continue reading at Media Week

[ Media Week | 2024-05-08 21:18:08 UTC ]
More news stories like this | All news stories tagged with: #lulu

Apple’s powerhouse headphone brand Beats has a new designer. See his first big product

We talk to Samuel Ross about the new Beats Studio Pro. It’s the first update to the Beats Studio line since 2017. I’m holding the box for Beats Studio3 headphones. They were released in 2017—in other words, a lifetime ago. The box is nothing short of peak packaging, with a hefty fiberboard... Continue reading at Fast Company

[ Fast Company | 2023-07-19 10:00:00 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this | All news stories tagged with: #nielsen #macroeconomic news #nielsen alternatives #datacenter weekly

Missing your print edition of Ad Age? Switch to home delivery now

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-24 16:45:00 UTC ]
More news stories like this | All news stories tagged with: #loyal readership #latest information #current situation #increased due #wait times #comor chat #mailing label #account number #top portion #digital account #paid subscriber #past archives #latest issue #digital version #maintain delivery

Ad Age print subscription update in light of the COVID-19 pandemic

As many of us transition to working from home in this unprecedented situation, we recognize that you may not be receiving your print copy of Ad Age. We would like to offer you the option to redirect your copy of Ad Age to your home so you can continue to enjoy the magazine in print. To change... Continue reading at Advertising Age

[ Advertising Age | 2020-03-19 18:27:27 UTC ]
More news stories like this | All news stories tagged with: #loyal readership #latest information #current situation #increased due #wait times #comor chat #mailing label #account number #top portion #digital account #paid subscriber #past archives #latest issue #digital version #maintain delivery

Facebook's Ads Libraries isn't enough to keep NZ election clean

OPINION: Does seeing ad spend and number of advertisements really tell us that much? Continue reading at Stuff

[ Stuff | 2020-02-07 16:00:00 UTC ]
More news stories like this | All news stories tagged with: #libraries #ad spend

Apple News strikes ad deal with Verizon and issues new guide for publishers

Apple is making changes to its news service, including a deal with Verizon to sell ads and new guidelines for publishers, as it tries to make the platform more accessible to marketers and media. On Thursday, Verizon Media won the right to sell ads for Apple News and Apple Stocks in Canada,... Continue reading at Advertising Age

[ Advertising Age | 2019-10-17 21:42:28 UTC ]
More news stories like this | All news stories tagged with: #publishing partners #digital publishing #biggest players #publishing tools #context matters #ve built #direct response #brand safety

REI shelves catalog for print magazine

No stranger to the unconventional, REI is at it again: The outdoors retailer is discontinuing its print mail-order catalog and debuting a magazine. Called Uncommon Path, the print publication will run on a quarterly basis and include stories focused on the outdoors. Kent, Washington-based REI... Continue reading at Advertising Age

[ Advertising Age | 2019-06-20 19:50:29 UTC ]
More news stories like this | All news stories tagged with: #print publication #hearst magazine #hearst #online publishing #publishing deal #bookstore #product testing #senior editor

Print Media Is Underserved by Not Including Black-Owned Media in Ad Buys

Last September, my Instagram feed was filled with this collage of beautiful black women on the covers of various print media outlets. However, I immediately noticed a clear and apparent flaw: Only one of the magazines were actually owned and run by a person of color (Essence). The rest, contrary... Continue reading at AdWeek

[ AdWeek | 2019-06-19 16:15:54 UTC ]
More news stories like this | All news stories tagged with: #print media #instagram feed #ad buys

Hearst Magazines launches new ad unit that will send people product samples

The legacy magazine publisher, which has been giving advertisers more opportunities to communicate directly with its audience, extends the strategy to its social channels. The post Hearst Magazines launches new ad unit that will send people product samples appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-30 04:00:01 UTC ]
More news stories like this | All news stories tagged with: #social channels #giving advertisers #ad unit

Ad-Free, Print-Only and Profitable, Kazoo Is Pushing Girls to Think Bigger

As is very often the case with great ideas, it was first inspired among the bookshelves. Browsing Barnes & Noble one day in the Spring of 2016, Erin Bried—an industry vet whose lengthy Condé Nast career had come to a layoff-induced end just months earlier—was disappointed by the retailer's... Continue reading at Folio Magazine

[ Folio Magazine | 2019-04-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cash cow #underprivileged neighborhoods

Apple reveals a news service and shows its ambivalence to ads

Apple's string of new subscription services pushes advertising mostly out of the picture -- but for the magazine industry that is a major partner in Apple's expanded news offering, there will be ads nonetheless.Apple on Monday revealed Apple News Plus and the Apple TV Plus video streaming... Continue reading at Advertising Age

[ Advertising Age | 2019-03-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #ad experience #magazine industry #news service #apple news

Why Ads.txt Alone Isn’t a Silver Bullet to Cure Ad Fraud

Earlier today, measurement provider DoubleVerify announced it has uncovered a new bot network that perpetrates fraud by circumventing ads.txt protections, an IAB-sanctioned protocol aimed at reducing domain spoofing that was unveiled two years ago. The botnet carries out a sophisticated, unique... Continue reading at AdWeek

[ AdWeek | 2019-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #premium publishers #earlier today #silver bullet

Apple Books Bestsellers: 'Becoming' Isn't Going Anywhere

Former First Lady Michelle Obama's debut book, 'Becoming,' has become the year's bestseller to date and doesn't look likely to be leaving the #1 slot in the Apple Books store anytime soon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-12-11 00:00:00 UTC ]
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Glamour's goodbye to print, DDB's big win and Facebook's ad issues: Wednesday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayGlamour, long a mainstay in Cond... Continue reading at Advertising Age

[ Advertising Age | 2018-11-21 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #magazine business #alexa app #alexa device #audio version