Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and Malaysia, the campaign has reached way beyond those markets, racking up nearly 8.9 million views on YouTube in under a week. And the timing was absolutely perfect, coming ahead of Apple's big device reveal on Tuesday.Among all the praise, though, a few Twitter commenters have been wondering what the big deal is. They point out that British tabloid The Sun had pretty much the same great idea, five years ago. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
Amazon might be feeling the competition in the e-reader market for the first time since…well, ever. Kindle e-readers use their own proprietary Amazon format to display e-books, AZW3, which keeps most users from loading up a bunch of copyright-free books in the most common ePub format. But... Continue reading at PC World
[ PC World | 2022-05-03 17:38:37 UTC ]
More news stories like this
The United Kingdom's Exact Editions opens a new 'Ukraine Digital Book Collection' to the public, free to read to April 15, hashtagged #PublishersForUkraine. The post Exact Editions Asks Publishers to Join a Ukraine Collection appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-03-09 18:03:12 UTC ]
More news stories like this
The Association of American Publishers finds international backing for its lawsuit of Maryland's new library digital book licensing law. The post IPA and European Publishers Back AAP’s Maryland Copyright Lawsuit appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-01-05 14:57:32 UTC ]
More news stories like this
Non-fiction children's books publisher What On Earth Books has launched a digital book collection service, available through subscription. Continue reading at The Bookseller
[ The Bookseller | 2021-12-06 09:06:53 UTC ]
More news stories like this
This may be one of your best chances of scoring a smart speaker or e-reader before the holiday rush. Amazon is selling multiple recent Echo devices (plus a Kindle reader) at very low prices. To start, the fourth-generation Echo speaker is on sale for just $60 (usually $100), or the same as its... Continue reading at Engadget
[ Engadget | 2021-10-31 14:22:12 UTC ]
More news stories like this
The German digital book distributor has an autumn target for its NFT platform for the book publishing sector. The post Germany’s Bookwire Announces an NFT Marketplace for Book Publishing appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-05-06 19:51:29 UTC ]
More news stories like this
Social media is now a vital platform to promote new titles. And that means jacket designs that hit you ‘hard and quick’Last week’s big literary event was not the publication of a new book, the million-pound signing of a celebrity author or the announcement of a prestigious prize. Instead, it was... Continue reading at The Guardian
[ The Guardian | 2021-04-18 09:00:04 UTC ]
More news stories like this
In an 11th survey, the French book business sees continued adoption of digital book formats, confirming the 'digital acceleration' in the pandemic. The post France’s New Report: 2020 Has ‘Converted’ Many Readers appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2021-04-12 17:19:24 UTC ]
More news stories like this
In the face of COVID-19, many book festivals have moved online. Here's what's worked, what hasn't, and what the future might hold for them. Continue reading at Book Riot
[ Book Riot | 2021-02-26 11:38:02 UTC ]
More news stories like this
A great idea! Marshall University students in Bret Masters’s building technology class are currently building bookshelves to install Little Free Libraries in Yeager and Huntington Tri-State Airports. The idea for the project was originated by Kelli Johnson, associate librarian at Marshall, when... Continue reading at Literrary Hub
[ Literrary Hub | 2021-02-02 18:12:16 UTC ]
More news stories like this
If you, like me, could really use some nice library-oriented news right about now, you’re in luck. Perhaps unsurprisingly, given the impossibility of going to physical libraries for much of the year, readers borrowed record numbers of ebooks, audiobooks, and digital magazines from public... Continue reading at Literrary Hub
[ Literrary Hub | 2021-01-07 15:34:02 UTC ]
More news stories like this
Take the time to spring clean your digital book clutter by tidying up your Kindle cloud, Goodreads shelves, and TBR with these tips. Continue reading at Book Riot
[ Book Riot | 2020-12-24 11:32:00 UTC ]
More news stories like this
Famed writer and activist Cory Doctorow is selling the audio version of his upcoming book via Kickstarter to sidestep the walled garden of Amazon-owned audiobook platform Audible. When science fiction writer and activist Cory Doctorow releases his new novel, Attack Surface, next month, you’ll be... Continue reading at Fast Company
[ Fast Company | 2020-09-12 09:00:52 UTC ]
More news stories like this
Waterstones children’s laureate Cressida Cowell is heading the line-up of authors and illustrators at children’s digital book festival Reading is Magic. Continue reading at The Bookseller
[ The Bookseller | 2020-08-26 16:14:04 UTC ]
More news stories like this
Trends reported by Polish publishers show downturns in sales of as much as 70 percent during the spring, and the cancellation of the Warsaw Book Fair has seen the market stage a digital effort, BookTarg. The post Coronavirus Impact: Amid Losses, Poland Stages Its First Digital Book Fair appeared... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-05-27 14:49:28 UTC ]
More news stories like this
Wolfpack Publishing, a genre publisher with more than 90% of its business in digital book sales, is finding success with its direct-to-consumer focus during nationwide shelter-in-place orders—especially considering its emphasis on series. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this
With Axel Scheffler's illustrations and Hugh Bonneville's narration, Nosy Crow's 'Coronavirus: A Book for Children' is a free download. The post Nosy Crow’s Free Digital Book for Kids About COVID-19 Takes Off appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-04-21 11:52:42 UTC ]
More news stories like this
Macmillan's John Sargent reverses his controversial stance on library ebooks, and Penguin Random House announces a discounted program amid the outbreak. The post Coronavirus: Macmillan and PRH Ease Library Digital Book Availability appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-03-17 20:47:59 UTC ]
More news stories like this
A thousand people turned up for the revamped Digital Book World, which ran last week in Nashville. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-09-13 04:00:00 UTC ]
More news stories like this