Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readersA truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is... Continue reading >> [ Source: The Guardian | 2016-02-21 00:00:00 UTC ]
The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading >> [ Source: Folio Magazine | 2014-10-08 00:00:00 UTC ]
A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading >> [ Source: PC World | 2014-10-07 00:00:00 UTC ]
Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading >> [ Source: AdWeek | 2014-10-07 00:00:00 UTC ]
Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading >> [ Source: The Guardian | 2014-02-04 00:00:00 UTC ]
Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading >> [ Source: AdWeek | 2014-02-04 00:00:00 UTC ]