Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,” the companies said in a press release today. Mocean’s publishing partners—including Nokia and Univision—will tap into data from the Yahoo Ad Exchange, which the company launched at this year’s Consumer Electronics Show in Las Vegas. Yahoo’s exchange offers data-driven, targeted programmatic advertising. “We want to help publishers maximize revenue and advertisers target mobile campaigns based on our audience insights—and our work with Mocean Mobile combines Yahoo’s scale, efficiency, publisher controls, and data with their high-quality mobile inventory to do just that,” said Yahoo’s Brian Silver, vp of ad platforms. Developers across mobile advertising have been building infrastructure for automatic buying and selling of inventory. Late last year, Matomy developed a tool it called Mobit for the AppNexus platform to find mobile audiences. Also, agencies such as Xaxis are rolling out mobile solutions. Continue reading at 'AdWeek'
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age
[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Bonnier Books UK has appointed Rob Power to head marketing and publicity for its children's and YA trade division. Continue reading at The Bookseller
[ The Bookseller | 2021-07-10 01:13:24 UTC ]
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If Amazon's market power over book publishing is left unchecked, competition in the industry will continue to diminish, the heads of the AAP, ABA, and Authors Guild wrote in a letter to the chairman of the House Antitrust Subcommittee. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-08-18 04:00:00 UTC ]
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American professional associations for authors, publishers, and booksellers write to the House subcommittee on antitrust issues about Amazon. The post US Publishers, Authors, Booksellers Call Out Amazon’s ‘Concentrated Power’ in the Book Market appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-17 14:51:35 UTC ]
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Publishers believe magic and occult spirituality books can draw a devout following in today’s turbulent times. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-23 00:00:00 UTC ]
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As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek
[ AdWeek | 2017-02-27 00:00:00 UTC ]
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Almost a year after Facebook rolled out its Canvas ad unit at Cannes, the social network is releasing data about the mobile product, which allows for entire campaigns to be built inside of it. Ford, Target, Nike, Samsung, Little Caesars, Apple, Procter & Gamble and L'Oreal are among the... Continue reading at AdWeek
[ AdWeek | 2016-05-26 00:00:00 UTC ]
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The latest in a long, ongoing legal feud between German publishers and Google ended victoriously for the search giant last month, when it was cleared of using its market dominance to allegedly punish publishers. But this is symptomatic of a larger issue surrounding ancillary copyright laws,... Continue reading at Digiday
[ Digiday | 2016-03-17 00:00:00 UTC ]
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A group of top-tier publishers will help launch Google's answer to Facebook Instant Articles on Wednesday as the search titan attempts to reinvent the mobile web with its Accelerated Mobile Pages initiative. But Google may need brands' help before too long if it really wants to build a new... Continue reading at Advertising Age
[ Advertising Age | 2016-02-22 00:00:00 UTC ]
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The Investigatory Powers Bill may only be in draft form at the moment, but the UK government has already come in for criticism for its plans. Today, scores of pieces of written evidence, both for and against the proposals, have been published, including input from the Reform Government... Continue reading at Betanews
[ Betanews | 2016-01-08 00:00:00 UTC ]
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Twentieth Century Fox wants to talk to teens the way that they do with their friends, so it's using GIFs to chat with them on mobile messaging app Kik. The film studio and agency Trailer Park are launching a campaign today for the sci-fi flick Maze Runner: The Scorch Trials, the sequel to... Continue reading at AdWeek
[ AdWeek | 2015-08-06 00:00:00 UTC ]
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More than money, crowdfunding offers valuable feedback to authors, as they learn the fundamentals of speaking directly to readers, argues Deborah Emin. The post Crowdfunding as a Source of Book Marketing Power appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
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For Sara Lloyd of Pan Macmillan, book marketing in 2015 is all about mobile, millennials, and the interplay of real and virtual worlds. — a topic she'll address at the LBF's Digital Minds conference next Monday. The post New Trends in Book Marketing: Mobile, Millennials and More appeared first... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-04-06 00:00:00 UTC ]
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"We try to heavy up in mobile because we know the consumption is there," said Vilma Vale-Brennan, managing partner-multicultural lead at media agency MEC North America.Once consumers move to a mobile device, however, they're harder to reach with targeted ads. Tracking systems -- referred to... Continue reading at Advertising Age
[ Advertising Age | 2015-04-06 00:00:00 UTC ]
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Fueled by new ad formats and acquisitions from Facebook, Twitter and brands, mobile marketing finally began to step up to its potential this year. From messaging and video to ultra-targeted ads and simplified shopping, smartphones and tablets became a major focus for most digital brands players... Continue reading at AdWeek
[ AdWeek | 2014-12-30 00:00:00 UTC ]
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A tug of war between Google and German publishers over how online news content is displayed in search results has ended in surrender (for now) for the publishers — who have grudgingly agreed the search giant can display snippets of their co ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2014-10-23 00:00:00 UTC ]
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Facebook's mobile ad network is officially open for business.Five months after the social network formally launched its Audience Network with a small set of app publishers and advertisers, Facebook is opening up the mobile ad network to any media buyer and seller. The company is also adding a... Continue reading at Advertising Age
[ Advertising Age | 2014-10-07 00:00:00 UTC ]
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Mobile marketing startup SessionM, trying to prove its efforts can help spur sales, announced a partnership with Datalogix to measure the success of digital campaigns. SessionM says the partnership is the best way to show marketers that mobile is effective, which many question. Datalogix... Continue reading at AdWeek
[ AdWeek | 2014-06-25 00:00:00 UTC ]
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Erie Times-News and www.GoErie.com, based in Erie, PA, owned by Times Publishing Company, announced that it has released new tablet apps for the iPad and Kindle Fire, new smartphone apps for iPhone and Android, and HTML5 mobile web to its readers. Th ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-10-11 00:00:00 UTC ]
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