Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readersA truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is actually flourishing, just not for publishers. As Facebook last week extended the reach of its instant articles to anyone, as Google invests in making news articles load lightning fast, as virtual reality can be produced by a £200 kit, it is fair to say we have more opportunity today to put out remarkable works of fact and fiction to the world than ever before.However, defining decisions about formats and revenue are dictated at platform level, Facebook and others, or at carrier level, or even, in the case of Apple’s stance against the FBI, at device level. The biggest news for media owners in the UK last week was that a phone company, Three, is introducing adblocking across its network. Essentially this means that if you have a Three mobile phone, you will no longer see ads on the articles and pages you look at on your phone. Mobile advertising is still a very small revenue stream for most publishers, but in many cases it is the only one showing any growth. Phone companies such as Three see an opportunity to make more money and retain customers by purging annoying ads or making advertisers pay for the data consumption. Continue reading... Continue reading at 'The Guardian'
[ The Guardian | 2016-02-21 00:00:00 UTC ]
BookTok, Barnes & Noble's big moves, the NYT's best-of-the-century list, and more of the biggest news of the year. Continue reading at Book Riot
[ Book Riot | 2024-12-27 16:00:00 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. Continue reading at Advertising Age
[ Advertising Age | 2020-06-25 21:05:12 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter, a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. Continue reading at Advertising Age
[ Advertising Age | 2020-06-24 22:02:37 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news, trends, insights and takeaways from IAB’s Digital Content NewFronts. If you're reading this online or in a forwarded email, here's the link to sign up for NewFronts Now. And... Continue reading at Advertising Age
[ Advertising Age | 2020-06-23 20:11:12 UTC ]
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Welcome to Ad Age’s special-edition NewFronts Now newsletter. Check your inbox daily for a roundup of the biggest news from IAB’s Digital Content NewFronts and takeaways from the week, along with key trends and insights. And join Ad Age on Friday at 2 p.m. EDT when we will close out the IAB’s... Continue reading at Advertising Age
[ Advertising Age | 2020-06-22 22:25:58 UTC ]
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Adblocking and the power of platforms such as Facebook threaten to block the pipes that lead to readersA truth is dawning on media owners (or in many cases it has dawned, but they don’t like to talk about it). Publishing is over. Obviously this isn’t true in its purest sense; publishing is... Continue reading at The Guardian
[ The Guardian | 2016-02-21 00:00:00 UTC ]
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The mobile advertising boom is more apparent than ever and publishers are now recognizing the success of custom and native ad strategies on mobile. Continue reading at Folio Magazine
[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at AdWeek
[ AdWeek | 2014-10-07 00:00:00 UTC ]
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A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at PC World
[ PC World | 2014-10-07 00:00:00 UTC ]
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Ten years today, the social networking giant has notched up some interesting numbers along the way• How Facebook became the world's biggest social network1.23bn monthly usersBy the end of 2013, Facebook boasted 1.23bn monthly active users worldwide, adding 170m in just one year. According to... Continue reading at The Guardian
[ The Guardian | 2014-02-04 00:00:00 UTC ]
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Yahoo announced a new ad partnership today with Mocean Mobile. Both companies are looking to rev up their mobile ad businesses through the new Mocean Mobile Marketplace. “Mocean Mobile will work with Yahoo to help advertisers and publishers efficiently buy and sell premium mobile inventory,”... Continue reading at AdWeek
[ AdWeek | 2014-02-04 00:00:00 UTC ]
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