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For decades, ad pages were one of the key metrics for gauging the overall health of a magazine. But as magazine brands have come to encompass more than just a printed product, publishing industry insiders have been looking for new data that better reflect those changes. This week MPA–The... Continue reading at 'AdWeek'
[ AdWeek | 2014-09-29 00:00:00 UTC ]
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#media buyers
#brenda white
#managing partner
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Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at 'AdWeek'
[ AdWeek | 2013-04-15 00:00:00 UTC ]
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#business model
#tablet editions
#brenda white
#digital ad