#digital video

Publishing news tagged with #digital video

Page 1 of 1 pages


Spotify Is Ready to Compete for Video Advertising

Audio platform Spotify made its first appearance at NewFronts week on Wednesday evening, part of a larger bid from the streaming platform to attract advertising to its growing inventory of digital video. While Spotify remains predominantly a music, podcast and audiobook... Continue reading at 'AdWeek'

[ AdWeek | 2024-05-01 21:11:08 UTC ]
More news stories like this | News stories tagged with: #audiobook #audiobook service #digital video #streaming platform #wednesday evening #video advertising


Generational Marketing Myths from Boomers to Gen Z

For marketers, age is a straightforward way to gain insight into your audience. It’s a cornerstone of segmenting, or categorizing, customers into different groups. But some companies aren’t effective at targeting different audience age groups. When they make sweeping generalizations about age... Continue reading at 'Advertising Age'

[ Advertising Age | 2020-04-14 14:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #management consultant #watch shows #social networks #retain control #major factor #digital video


Simon & Schuster Is Up for Sale

The publisher of Stephen King, Judy Blume and Hillary Clinton doesn’t fit with the plans of its parent, ViacomCBS, which has placed a big bet on digital video. Continue reading at 'The New York Times'

[ The New York Times | 2020-03-04 20:20:26 UTC ]
More news stories like this | News stories tagged with: #digital video #big bet #judy blume #stephen king #simon schuster


Condé Nast Taps Pandora’s Roger Lynch As Its First Global CEO

[caption id="attachment_154889" align="alignright" width="150"] Roger Lynch[/caption] Nearly five months after Condé Nast announced that CEO Bob Sauerberg would depart the company, the magazine publisher finally named former Pandora president and CEO Roger Lynch as the new global CEO on... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2019-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #creative team #digital offerings #digital video #print brands #apple music


Is Condé Nast Entertainment Finally Ready To Take Hollywood By Storm?

Publishing giant Condé Nast has been trying to find its place in film, TV, and digital video for years–and president Dawn Ostroff feels their time is now. Books have long been a go-to source for movie producers looking for their next film. While “based on the best-selling novel . .” continues... Continue reading at 'Fast Company'

[ Fast Company | 2018-01-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extensive library #movie producers #digital video


Facebook Watch Suffers the Scroll

When Facebook this year named its YouTube-style video destination Watch, it was like a command for viewers to stop scrolling so fast and just ... watch.Watch basketball's Ball family, watch reality dating shows, watch people travel and cook. Many of the shows came from top publishers like... Continue reading at 'Advertising Age'

[ Advertising Age | 2017-12-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #video views #vast majority #digital video #business insider


How Wattpad Became a Multiplatform Entertainment Venue

Ten years after its founding, Wattpad has become a proving ground for authors and a content machine with TV, film, digital video, and native advertising deals. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-12-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video #proving ground #ten years


Yahoo Shutters Screen, Scales Back Original Series

Just four days into 2016, Yahoo is making good on a plans announced at the end of 2015. The struggling tech giant has shut down Yahoo Screen, a 5-year-old digital video platform that housed its original series, its first livestream of an NFL game, and old episodes of Saturday Night Live. The... Continue reading at 'AdWeek'

[ AdWeek | 2016-01-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #scott donaton #newfront presentation #digital video #early december #digital platforms


Forget Short Attention Spans, The Economist is Going Long on Digital Video

While most publishers are trying to figure out how to get video shorter to distribute on platforms like Facebook and Snapchat, The Economist is betting on a long-form approach.   Its 4-month-old, 10-person video division, called The Economist Fi ... Continue reading at 'Editor & Publisher'

[ Editor & Publisher | 2015-10-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital video


CNN takes a page from Facebook with autoplay video

With all the revenue flowing to digital video, it’s easy to see why CNN is prioritizing video views over pageviews. CNN.com’s video views nearly doubled over the past year, through a mix of short- and long-form clips. It’s also not shy about taking a page from Facebook’s autoplay feature. But... Continue reading at 'Digiday'

[ Digiday | 2015-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #consumer experience #autoplay feature #video views #digital video #autoplay video


Vox Opens Video Studio in L.A., Prompting the Question: Are We Nearing Peak Video?

Vox Media -- the digital publisher behind sites like The Verge, SB Nation and Vox.com -- has opened a department in Los Angeles aimed at making more digital video and, possibly, traditional TV.As Vox Creative Director Chad Mumm told The Hollywood Reporter about the new Vox... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hollywood reporter #traditional tv #digital video #sb nation #digital publisher


Another Round of Web Redesigns Brought to You by 'Viewability'

Facing pressure from advertisers, dozens of media companies are reevaluating where display ads appear on their web and mobile sites to ensure visitors can actually see them. And it's become a key element for publishers looking to redesign their sites."A significant portion of the publishers we... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-03-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #digital video #mobile site #significant portion #key element


'Gossip Girl' Would Be a Digital-Video Series Today, Former CW Exec Says

If "Gossip Girl" premiered today, it would be a digital-video series, according to Dawn Ostroff, former president of entertainment at The CW Television Network, which aired the teenage melodrama for six seasons starting in 2007.Speaking at the Interactive Advertising Bureau's annual conference... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vanity fair #video content #cw network #video game #short videos #dive deeper #digital video


Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at 'AdWeek'

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #additional cost #including video #entertainment industries #pilot launch #made sense #digital video #exclusive content


Touting Their Digital Chops, Old Media Invade NewFronts

This year's NewFronts could be confused for OldFronts.Along with the NewFronts' six founding partners -- DigitasLBi, AOL, Yahoo, Hulu, Microsoft and Google -- the official 2014 lineup will again increase the presence of traditional media companies, with Time Inc. and The New York Times joining... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-02-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #print brands #print magazine #digital video #big player #national geographic #conde nast