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According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at 'AdWeek'
[ AdWeek | 2018-09-20 00:00:00 UTC ]
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[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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Top publishers from across Europe gathered in Nice, France this week to thrash out what their biggest challenges are, and how to address them. Publishing to platforms remains a clear concern, and publishing execs spoke to us anonymously about what they fear most. Some confessed shock that the... Continue reading at 'Digiday'
[ Digiday | 2016-10-28 00:00:00 UTC ]
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[Sponsored] Four steps toward harnessing the power of audience data for success. The post Publishing 3.0: The Atomization of the Publishing Industry appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-06-21 00:00:00 UTC ]
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Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at 'Folio Magazine'
[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
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Facebook is buying video ad platform LiveRail and giving it control of a network that powers advertising for high-profile publishers—online and on mobile. LiveRail delivers video ads to websites and apps for Major League Baseball, ABC, A+E Networks and Dailymotion. "LiveRail also helps... Continue reading at 'AdWeek'
[ AdWeek | 2014-07-02 00:00:00 UTC ]
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