4 Steps Toward Harnessing The Power of Your Audience Data

[Sponsored] The age of publishing atomization is upon us. In this era, anything and everything is niche. Audiences are smaller and more specific, content is more consumable, data is more meticulous The post 4 Steps Toward Harnessing The Power of Your Audience Data appeared first on Folio:. Continue reading at 'Folio Magazine'

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
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4 Steps Toward Harnessing The Power of Your Audience Data

[ Folio Magazine | 2016-11-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience data

Facebook data breach: 4 simple steps to stay safer right now

Data breaches can make us feel helpless, but there are things you can do to protect your online accounts. Since Facebook reported last week that hackers had stolen access tokens to almost 50 million accounts, there have been no signs that the perpetrators leaked any user data online or published... Continue reading at Fast Company

[ Fast Company | 2018-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data breaches #published content

Media.Monks Strengthens Data Capabilities With 4 Mile Analytics Merger

Media.Monks has completed its first merger deal of the year with 4 Mile Analytics as it expands its data and digital media capabilities. The merger will see the Californian-based data consultancy join the holding company S4 Capital's fold to bring in its analytics capabilities--as well as data... Continue reading at AdWeek

[ AdWeek | 2022-01-12 10:53:08 UTC ]
More news stories like this | News stories tagged with: #software engineering #digital media

Facebook's pivot to privacy will make data more powerful than ever

The platform is increasing its focus on Groups, where algorithms will have even more influence on the content users see. Continue reading at Media Week

[ Media Week | 2019-05-29 13:15:44 UTC ]
More news stories like this | News stories tagged with: #content users

The Green New Deal’s supporters hope to harness power of narrative with Federal Writers’ Project

The ambitious proposal echoes the legendary 1930s-era New Deal project that employed such greats as Ralph Ellison, Saul Bellow, and Zora Neale Hurston. Any collective plan to avert planetary disaster will first need to harness the full powers of storytelling and mythology if it’s going to stand... Continue reading at Fast Company

[ Fast Company | 2019-04-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main lesson

Publishers Haven’t Fully Embraced Data, and It’s Deterring Potential Audiences

According to eMarketer, audience data is still underleveraged by publishers, with few having created new or meaningful revenue lines from it. This needs to change. Audience data is the key to helping publishers compete with the Facebook and Google duopoly for ad dollars, while fending off... Continue reading at AdWeek

[ AdWeek | 2018-09-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audience data #ad dollars

Dispatches From IMAG: Print, Data and the Power of Brand Offer Hope to the Indies

[caption id="attachment_126697" align="alignright" width="290"] Hayley Romer, The Atlantic's CRO and Publisher[/caption] Optimism reverberated through the Petite Ballroom in Boston’s Taj Hotel last week at the MPA’s 2018 IMAG conference, and it was palpable. This was my first time attending the... Continue reading at Folio Magazine

[ Folio Magazine | 2018-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reach audiences #increase revenue

Why Publishers Need to Focus on Audience and Brand as They Step Up Their Video Efforts

The pivot to video came upon the publishing world with a force still being grappled with, even as the video environment continues to evolve. During a panel discussion on the subject during Adweek's first Elevate summit today, Vox general manager Andrew Golis described the experience as "moving... Continue reading at AdWeek

[ AdWeek | 2017-11-02 00:00:00 UTC ]
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AOL Inks Mobile Data Deal to Power More Location-Based Ads

As part of AOL's ongoing work to build a mobile advertising business that rivals Facebook and Google, the company is partnering with Berlin, Germany-based Adsquare on a new data effort. Adsquare's data will be built into AOL's programmatic platform One by AOL that helps publishers sell ads.... Continue reading at AdWeek

[ AdWeek | 2017-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic platform #location-based ads #rivals facebook

PubTech Connect: Meet Five Digital Power Players Who Know How To Reach New Audiences

Top Execs from Time Inc., HarperCollins, Mailchimp, Wired, and Vice will share the secrets of global brand growth at PTC. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #pubtech connect #top execs

Condé Nast Launches New Audience Data Platform, Condé Nast Spire

Spire will combine the publisher's first-party data with 1010data's consumer purchase data to optimize real-time campaigns. The post Condé Nast Launches New Audience Data Platform, Condé Nast Spire appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-06-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #first-party data

4 Steps to Figuring Out ROI on Digital Content

[Sponsored Content] Whether you’re a publisher looking to drive subscriptions, an association with goals of increasing membership, or an enterprise selling a product, knowing ROI of your campaigns can help you to be more efficient and successful. The post 4 Steps to Figuring Out ROI on Digital... Continue reading at Folio Magazine

[ Folio Magazine | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #sponsored content #drive subscriptions

Facebook wants its audience data to replace the cookie

On Wednesday afternoon, Facebook announced its video advertising platform LiveRail will enable publishers to use anonymized Facebook user data to target ads on their sites and mobile apps. It will provide assurance that media buyers are indeed buying the audience segments they want to reach,... Continue reading at Digiday

[ Digiday | 2015-03-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #media buyers #audience segments #attractive proposition #brands alike #media executives #digital ecosystem

4 Ways Publishers Are Using Data Today

Everyone talks about data, but are they using it correctly? The post 4 Ways Publishers Are Using Data Today appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2015-02-27 00:00:00 UTC ]
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MPA Subs Audience Data for Ad Pages

Ad pages are gone and in their place, the MPA has released collection of audience data for magazine brands across the industry. The new initiative, Magazine Media 360, changes the narrative from one of consistent declines—ad pages were down in each of the last 4 years, according to t Continue reading at Folio Magazine

[ Folio Magazine | 2014-09-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad pages #audience data #magazine brands

Buyer's Guide: The Growing Importance of Audience Data Tracking

By Denis Wilson This article is from the Publishing Executive Buyer's Guide which is a publisher's reference on emerging technology in the media industry. You can find other Buyer's Guide Sections here: ... Continue reading at Publishing Executive

[ Publishing Executive | 2014-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #guide sections #growing importance #denis wilson #emerging technology #media industry #digital publishing

5 Ways to Harness the Power of Pinterest

From pin lifespans to brand placements, how to supercharge your social strategy. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-21 00:00:00 UTC ]
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ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist. Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry

UK content producers to focus on data and audience profiling

Audience profiling and driving content across mobile platforms will be the main focus of the UK publishing industry over the next 12 months, according to a new survey. Continue reading at Media Week

[ Media Week | 2011-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #main focus #mobile platforms