#article pages

Publishing news tagged with #article pages

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B2B Publishers Call to End Data Misuse in Online Ad Auctions

A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at 'Folio Magazine'

[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
More news stories like this | News stories tagged with: #publishing industry #demand-side platform #ad revenue #article pages


WSJ drops publisher frenemy LinkedIn’s share button

Publishers have had a complicated relationship with LinkedIn, and now, The Wall Street Journal has dropped its sharing button from its article pages. The change came as part of a recent article redesign. LinkedIn was never a huge traffic driver for most publishers in the first place, but Journal... Continue reading at 'Digiday'

[ Digiday | 2016-02-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #article pages #complicated relationship


How HuffPo woos Facebook hoppers with personalization

The Huffington Post is the latest publisher to give readers more personalized content on article pages. The post How HuffPo woos Facebook hoppers with personalization appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2015-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #article pages #give readers #latest publisher #huffington post


Publishers reap the rewards of content ad network bidding wars

Outbrain and Taboola are doing battle over the real estate at the bottom of article pages, and premium publishers are cashing in. The post Publishers reap the rewards of content ad network bidding wars appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-10-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #premium publishers #article pages #real estate


Here Is Yahoo's Native Ad Network

Yahoo is bringing its native ads to other publishers' sites.Last year Yahoo adopted the low-hanging-fruit version of native advertising, a form of ad that aims to mirror surrounding editorial content. Unlike BuzzFeed's sponsored listicles or The New York Times' brand-penned posts, Yahoo's native... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #article pages #unlike buzzfeed