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In Shift, IAB to Grant Ad-Tech Companies Full Membership

The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at 'Advertising Age'

[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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Why Publishers Are Enlisting Programmatic Ad Chiefs

A new senior role is rapidly emerging at the top of digital publishers’ sales organizations: the programmatic czar. Publishers initially approached programmatic advertising warily, concerned it would do little more than drive down their ad prices and further commoditize their inventory. That... Continue reading at 'Digiday'