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Interviews Michael Berry is a professor of Asian languages and cultures and director of the Center for Chinese Studies at UCLA. He has published extensive works on addressing the richness and diversity of Chinese art and culture in sinophone... Continue reading at 'World Literature Today'
[ World Literature Today | 2021-02-24 15:28:04 UTC ]
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Even oatmeal is going digital. To show that Quaker's oats are used to make more than just oatmeal, the PepsiCo.-owned brand is launching a campaign this weekend as part of a month-long effort the brand is dubbing 'Oatober.' Starting tomorrow, Quaker will start pumping out Facebook, Instagram... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-01 00:00:00 UTC ]
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With Snapchat Discover launching earlier this week, publishers now have a new way to tease their content on social media and find backing from brands. The new offering allows marketers to directly sponsor stories on the platform, getting their names in front of a younger audience. We spoke to... Continue reading at 'AdWeek'
[ AdWeek | 2015-01-31 00:00:00 UTC ]
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The publisher-dominated Interactive Advertising Bureau has long relegated ad-tech companies to second tier, "associate" membership. But that era is now over. Today, the industry group announced a restructuring which will grant ad-tech companies full general membership, allowing them to vote on... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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