In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading >> [ Source: Betanews | 2015-08-04 00:00:00 UTC ]
Native advertising was supposed to be marketers’ answer to banner blindness by creating ads that consumers would want to read and share. But by the time a native ad gets through all the necessary approvals and is shaped in a way that can sc ... Continue reading >> [ Source: Editor & Publisher | 2015-03-03 00:00:00 UTC ]
When is a print advertorial a native ad? The Washington Post published an ad for Shell in Thursday’s print edition that it’s touting as its first native ad in print. Shell used the ad, which ran on A13, to tell readers about the w ... Continue reading >> [ Source: Editor & Publisher | 2014-10-03 00:00:00 UTC ]