#agency business

Publishing news tagged with #agency business


A brief (sort of) history of agencies

Ad Age just produced its 75th annual Agency Report, so we dug through the archives to see how the agency business has (and has not) changed. The result is an agency timeline capturing highlights from 1945, when we published the first Agency Report, to 2019. The timeline shows the rocket growth... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
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‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business

With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-07-19 00:00:00 UTC ]
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