‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business

With branded content hard to do profitably, publishers including Atlantic Media and Bloomberg Media are trying to offer strategic services on a retainer basis. The post ‘We’re building an end-to-end solution’: Bloomberg wants in on the agency business appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2017-07-19 00:00:00 UTC ]
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How Hearst is building an ‘experiences’ business

Aimed at growing consumer revenue, Hearst's new experiential division will work to build deeper relationships with readers by creating events that enthusiasts will be tempted to pay for. The post How Hearst is building an ‘experiences’ business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2020-01-21 05:00:50 UTC ]
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The End of Family Circle Is Business as Usual

But another bad year for magazines doesn't mean the end of print altogether. The post The End of Family Circle Is Business as Usual appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2019-10-17 15:38:58 UTC ]
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Bloomsbury Business lands Springer guide to building a female brand

Bloomsbury Business has landed a guide by UK marketing specialist Kubi Springer on how to build a powerful female brand. Continue reading at The Bookseller

[ The Bookseller | 2019-04-04 00:00:00 UTC ]
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Bloomberg Ends the Tease, Decides Not to Run for President

Strike another one off the long list of possible Democratic 2020 hopefuls: Michael Bloomberg announced Tuesday that he will not run for president. “I believe I would defeat Donald Trump in a general election,” the former New York City mayor wrote in an op-ed published by the news outlet that... Continue reading at Slate

[ Slate | 2019-03-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #crowded field #news outlet #general election #long list


Bloomberg Pursuits Ends Print Magazine

The once-exclusive luxury brand goes digital-first and consumer-facing. The post Bloomberg Pursuits Ends Print Magazine appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2016-12-05 00:00:00 UTC ]
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O'Donoghue joins The Reading Agency as business director

Fiona O’Donoghue has joined The Reading Agency as the charity’s commercial and business director. Continue reading at The Bookseller

[ The Bookseller | 2015-11-09 00:00:00 UTC ]
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How Bloomberg Media Plans to Win in the Crowded Events Business

Publishers are jumping into events as a way to generate a new source of revenue as traditional advertising becomes harder to come by. But inevitably, as more players pile into this space, it becomes harder to stand out. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #traditional advertising


Medium Poaches Vox Sales Exec to Build Nascent Ad Business

Medium -- the publishing platform founded by the guys who started Twitter -- is getting more aggressive in its bid to attract brand advertising dollars. The site just raided digital publisher Vox Media, hiring Joe Purzycki, the company's head of ad sales, to lead brand partnerships at... Continue reading at Advertising Age

[ Advertising Age | 2015-03-31 00:00:00 UTC ]
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As New Bloomberg Business Site Approaches, Company Eyes Larger Audience

Bloomberg L.P. has spent the last year pouring money and resources into its media arm -- which still labors in the shadow of the terminal business that made Michael Bloomberg a billionaire -- to better attract audiences and advertisers. Now the most visible results of its work are about to... Continue reading at Advertising Age

[ Advertising Age | 2014-12-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #big feature #attract audiences


Inside Bloomberg Media’s digital video business

Bloomberg has placed video at the center of its digital efforts, a strategy that is beginning to pay off for the business publisher. The post Inside Bloomberg Media’s digital video business appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2014-10-22 00:00:00 UTC ]
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Building the New Business Model: Printing and Paper 2012

The digital transformation of publishing—kicked into high gear by devices like the iPad, the Kindle, and the Nook—is one of the top business stories of the turn of the millennium. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-10-26 00:00:00 UTC ]
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Building a Business on Content Sales

The appeal of paid content is growing. Last month, The New York Times embarked on one of the largest tests yet around paid content, introducing a subscription plan for the heaviest users of its site. The plan offers three digital subscription options across a variety of devices. Continue reading at Folio Magazine

[ Folio Magazine | 2011-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #plan offers #heaviest users #subscription plan #paid content #content sales


Busy Busy Busy: Books Urge, Slow Down

Tethered to our smartphones, over-scheduled, spiritually and physically fatigued--all symptoms of a society gone crazy busy. Is running from work to school to church to practice to home and back again really the best way to live? A crop of new books says no. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-23 00:00:00 UTC ]
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Reuters Connect to Offer End-to-End Productivity Suite with Partners

Reuters today unveiled plans to enhance its digital content platform Reuters Connect with ‘end-to-end’ production apps offering creation, production and Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-20 15:02:57 UTC ]
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Agency Rights Update: Athens’ Ersilia Literary Agency

Adult fiction and a middle-grade environmentally engaging series are on Evangelia Avloniti's list in the run-up to Frankfurt Book Fair. The post Agency Rights Update: Athens’ Ersilia Literary Agency appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2017-08-24 00:00:00 UTC ]
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Digital Solutions in India 2016: A New Era in Digital Solutions

The digital solutions industry is having its own Industrial Revolution. More automation, newer processes, and better efficiencies rule the day. Production volume is up, investment in R&D climbing fast, and scale taken for granted. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
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Amazon's Kindle Oasis: The Highest-End High-End Kindle So Far

For years, the conventional wisdom about Amazon's Kindle e-reader was that the company, which likes to say that it wants to make money when customers use its products, would eventually make buying ebooks irresistible by offering a Kindle e-reader for free. But Amazon has refused to play along.... Continue reading at Fast Company

[ Fast Company | 2016-04-13 00:00:00 UTC ]
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Salomonsson Agency Acquires Storytellers Agency

Storytellers Agency, a literary agency owned by Swedish publishing group Bonnierförlagen and authors Alexandra and Alexander Ahndoril, is being sold to the Salomonsson Agency. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-12 00:00:00 UTC ]
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Bloomberg Pursuits Magazine Adds Issues, Expands Presence on Bloomberg TV

These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age

[ Advertising Age | 2016-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #march issue #bloomberg tv #biannual magazine