Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-24 00:00:00 UTC ]
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Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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Finally, some good news for Yahoo: Its home page still sends a lot of traffic to publishers. Yahoo went from being the 16th-biggest referral source for publishers to the third after Google Search and Facebook, now that it's accounting for its dark traffic. The ranking comes from Chartbeat. A big... Continue reading at Digiday
[ Digiday | 2016-06-04 00:00:00 UTC ]
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There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
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These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age
[ Advertising Age | 2016-03-01 00:00:00 UTC ]
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Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate's TV division and digital and print operations, including Bloomberg Businessweek.His... Continue reading at Advertising Age
[ Advertising Age | 2014-02-11 00:00:00 UTC ]
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Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloombergs consumer properties. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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Nine digital publishing execs that spoke with Digiday said they are investing in other social platforms like Instagram and TikTok to grow their reach. But the question remains if these strategies can actually make up the social referral deficit. Continue reading at Digiday
[ Digiday | 2024-04-10 04:01:00 UTC ]
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Libraries across the U.S. are struggling to cover the cost of e-books, which have grown in popularity Continue reading at ABC News
[ ABC News | 2024-03-12 14:54:40 UTC ]
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The Authors Guild and other artists’ groups say that it's unfair to train AI algorithms on their work without permission. Tech companies generally argue that it counts as “fair use.” Continue reading at Wired
[ Wired | 2023-12-07 12:00:00 UTC ]
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Amid a historic surge in book challenges in schools and school libraries, the Fight Book Bans Act would offer federal funding to support school districts fighting challenges to books and educational materials. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-12-06 05:00:00 UTC ]
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The artist’s new picture book for adults explores the power of collective action. If you’re a parent, there’s a good chance you know the artist Oliver Jeffers. He illustrated the wildly popular children’s book, The Day the Crayons Quit, and he’s also written and illustrated several of his own... Continue reading at Fast Company
[ Fast Company | 2023-10-02 05:00:00 UTC ]
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Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek
[ AdWeek | 2023-09-28 10:30:00 UTC ]
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Publishing executives shared their honest and unfettered opinions on the rise of generative artificial intelligence technology and its impact on traffic, IP protections, content production and jobs at the Digiday Publishing Summit last week. Continue reading at Digiday
[ Digiday | 2023-09-25 04:01:00 UTC ]
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Igloo Books, renowned for its mass-market children’s books, is turning another page with the launch of SparkPool, an imprint for adult readers. (Sponsored) Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-08-28 04:00:00 UTC ]
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Fight Club, Chuck Palahniuk’s era-defining debut novel about a load of disaffected men beating the bejesus out of each other in order to feel alive, was first published twenty-seven years ago today. The book rapidly gained a cult following, was adapted into one of the most iconic movies of the... Continue reading at Literrary Hub
[ Literrary Hub | 2023-08-17 15:30:58 UTC ]
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On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
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The professional program at the 2023 ALA Annual Conference was packed with information to help librarians and advocates battle book bans and other challenges to the freedom to read. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-27 04:00:00 UTC ]
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Freedom to read advocates are applauding a federal consent decree that could help blunt the surge of book bans in schools. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
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Last April, the business news publisher Quartz stunned the media industry by removing its three-year-old paywall, a move designed to expand its general readership at the potential expense of its paid membership business. One year later, the pivot serves as a valuable, if limited, case study in... Continue reading at AdWeek
[ AdWeek | 2023-05-04 06:00:00 UTC ]
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