Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The experiment seems to be paying off: the homepage is getting seven times more page views than it was before, and page views per visit are up 28 percent. “We got people more engaged by exposing them to not one article that’s probably the wrong one, but a bevy of articles,” Bloomberg global head of digital M. Scott Havens said. The post How Bloomberg is fighting to reclaim homepage traffic appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-01-24 00:00:00 UTC ]
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Publishers are grappling with a decline in home page traffic. Bloomberg Media seems to have found a remedy, though. When it relaunched its tech vertical, rather than implementing the traditional infinite scroll of articles, Bloomberg Media decided to send people to the vertical’s homepage. The... Continue reading at Digiday
[ Digiday | 2017-01-24 00:00:00 UTC ]
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The financial news publisher Bloomberg Media is launching a Weekend Edition product on Friday, part of a broader initiative to boost subscriber retention and increase weekend readership. The content will focus on the intersection of finance and culture, a small departure... Continue reading at AdWeek
[ AdWeek | 2024-10-18 12:00:00 UTC ]
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Publishers seized on the opportunity to talk about a growing misalignment with Facebook, which had been the top source of referral traffic for publishers since 2015. The post Google reclaims title of top traffic referrer, and search-focused publishers are enjoying the moment appeared first on... Continue reading at Digiday
[ Digiday | 2017-12-13 00:00:00 UTC ]
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Finally, some good news for Yahoo: Its home page still sends a lot of traffic to publishers. Yahoo went from being the 16th-biggest referral source for publishers to the third after Google Search and Facebook, now that it's accounting for its dark traffic. The ranking comes from Chartbeat. A big... Continue reading at Digiday
[ Digiday | 2016-06-04 00:00:00 UTC ]
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There's no panacea to combat ad blocking, but that hasn't stopped publishers from trying a variety of approaches. Several detailed their strategies at Digiday's one-day WTF Ad Blocking course Jan. 14. While Forbes and The Washington Post have tried to make people disable their ad blockers,... Continue reading at Digiday
[ Digiday | 2016-01-15 00:00:00 UTC ]
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These days, it's rare for any publication to double down on print. But that's just what Bloomberg Pursuits magazine is doing, increasing in frequency to six times a year, starting with its March issue.The magazine, which focuses on "intelligent luxury" and goes out to subscribers of the... Continue reading at Advertising Age
[ Advertising Age | 2016-03-01 00:00:00 UTC ]
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Justin Smith, CEO of Bloomberg Media Group, is slated to wrap up a 100-day review of the company in the coming weeks, when he is expected to offer recommendations on the future of the global media conglomerate's TV division and digital and print operations, including Bloomberg Businessweek.His... Continue reading at Advertising Age
[ Advertising Age | 2014-02-11 00:00:00 UTC ]
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Bloomberg announced today that it will launch the Bloomberg Media Group, a media group that pulls together all of Bloombergs consumer properties. Continue reading at Folio Magazine
[ Folio Magazine | 2011-03-23 00:00:00 UTC ]
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The Supreme Court has stepped into a major legal fight over the $8 billion a year the federal government spends to subsidize phone and internet services in schools, libraries and rural areas, in a new test of federal regulatory power Continue reading at ABC News
[ ABC News | 2024-11-22 20:46:35 UTC ]
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Gov. Kathy Hochul is looking to revive congestion pricing with reduced tolls before President-elect Donald Trump has a chance to kill the program, albeit with a lower charge that likely would diminish the plan’s impact on easing Manhattan traffic.The governor is in talks with federal transit... Continue reading at Crains New York
[ Crains New York | 2024-11-13 11:03:11 UTC ]
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This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday
[ Digiday | 2024-10-31 04:01:00 UTC ]
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With search traffic down 25% last month, the U.K. publisher saw Google’s other referral source more than make up the difference, said Reach’s Martin Little at the Digiday Publishing Summit Europe. Continue reading at Digiday
[ Digiday | 2024-10-30 04:01:00 UTC ]
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Last week, the Video Game History Foundation (VGHF) released a statement expressing its regret that the US Copyright Office’s refused to grant an exemption to the Digital Millennium Copyright Act (DMCA) to help preserve rare video games. However, the VGHF continued by saying it won’t back down... Continue reading at Engadget
[ Engadget | 2024-10-28 13:58:18 UTC ]
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There is nothing wrong with mining content for data, but it has to be properly regulated and creators must be compensatedJustine Roberts is the CEO of MumsnetAfter nearly 25 years as a founder of Mumsnet, I considered myself pretty unshockable when it came to the workings of big tech. But my jaw... Continue reading at The Guardian
[ The Guardian | 2024-09-28 07:00:09 UTC ]
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The Texas county, with a population about 3,000, has become an epicenter in the fight against book banning. Leila Green Little explains the echoes of history are playing out in rural Texas—and in communities across the across the nation. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-09-16 04:00:00 UTC ]
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The succession battle playing out in a Nevada courtroom this month between Rupert Murdoch’s four oldest children could ultimately decide who controls Fox News and the Wall Street Journal, two of the most influential U.S. news outlets.Murdoch, 93, is seeking to change an irrevocable family trust... Continue reading at Crains New York
[ Crains New York | 2024-09-10 19:49:08 UTC ]
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More than one hundred children and adults walked through metal detectors and past bomb-sniffing dogs to attend Drag Queen Story Hour at a community church in northeastern Ohio in December 2022. Drag Queen Story Hour began in San Francisco in 2015 as an effort to encourage literacy and provide... Continue reading at Literrary Hub
[ Literrary Hub | 2024-09-09 08:55:57 UTC ]
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Apple is gearing up to launch the iPhone 16 on September 9th, so we've brought on Bloomberg's Mark Gurman to chat about his scoops around Apple's upcoming hardware. We should expect some notable additions, like a dedicated camera button, as well as slightly larger screens on the Pro models.... Continue reading at Engadget
[ Engadget | 2024-08-30 11:30:00 UTC ]
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The 'ABA Right to Read Handbook: Fighting Book Bans and Why It Matters' is scheduled for a September 16 release. All profits will support ABFE’s efforts against book bans. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-08-22 04:00:00 UTC ]
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TikTok argued that it should still have free speech protections like foreign-owned American news outlets Politico and Business Insider. TikTok on Thursday pushed back against U.S. government arguments that the popular social media platform is not shielded by the First Amendment, comparing its... Continue reading at Fast Company
[ Fast Company | 2024-08-16 12:30:37 UTC ]
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