Government Executive Media Group is in the midst of an ongoing evolution. Once a traditional b2b publisher with print editions, it's now a digital-only organization with a number of innovative products. Its business model doesn't support user-based revenue and instead focuses in other areas, from advertising, to content marketing, to research and more. Tim Hartman, CEO of Government Executive Media Group, sat down with Folio: to discuss his big picture strategy. You can hear Hartman speak more on these topics on Tuesday, October 9, during his main stage panel "Lessons from New Business Models in Media" at The Folio: Show. Folio: It’s been about a year since you rebranded your content marketing division to Studio 2G. Since then, how has this piece of the business impacted the company’s evolution, and how does it contribute to your overall objectives? Tim Hartman: Studio 2G has been instrumental in helping us build those services that do all those types of programs, and I think it’s a long term, strategic differentiator for us in our market. In the era of native content, we needed to separate it from our journalistic efforts and Studio 2G can act as a signal to our readers that something is a sponsor-driven marketing piece rather than an editorially driven article. Folio: Do these types of nuanced sales, like those involving Studio 2G, present any challenges from a leadership or organizational standpoint? Hartman: The programs that Studio 2G creates are much more... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2018-09-19 00:00:00 UTC ]
Subscribe to us on iTunes, check us out on Spotify and hear us on Stitcher, Google Play, iHeartRadio and Pandora too. This is our RSS feed. Tell a friend! Back in 2008, Jessica Pels was doing exactly what any ambitious, media-obsessed NYU grad should do: interning at A-list publications like... Continue reading at Advertising Age
[ Advertising Age | 2019-10-17 09:00:00 UTC ]
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Reporters to be financially rewarded if readers subscribe to site and reach certain number of page views The News Corp tabloid newspaper the Herald Sun is offering journalists a financial bonus of between $10 and $50 for driving digital subscriptions and traffic through their own stories.If... Continue reading at The Guardian
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Government Executive Media Group is in the midst of an ongoing evolution. Once a traditional b2b publisher with print editions, it's now a digital-only organization with a number of innovative products. Its business model doesn't support user-based revenue and instead focuses in other areas,... Continue reading at Folio Magazine
[ Folio Magazine | 2018-09-19 00:00:00 UTC ]
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Slate has published more than 11,000 articles in 2017. Determining the 10 most popular wasn’t easy. When we do this roundup every year, we inevitably debate the same question: What’s the best way to determine popularity? We measure our traffic in many ways. We look at how many visitors and page... Continue reading at Slate
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Publishers who have noticed their overall reach on Facebook has dramatically declined over the past few months can at least have peace of mind that they're not alone. According to an analysis by SocialFlow, publishers on Facebook have experienced a rapid decline in overall reach during the... Continue reading at AdWeek
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Video views versus video engagement: Which is more valuable? BuzzFeed's publisher weighs in.Back in October, BuzzFeed reported that it had crossed five billion monthly content views—a number that encompassed not just BuzzFeed's site and apps, but also the swaths of content it publishes directly... Continue reading at Fast Company
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Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek
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The New York Times may be starting to experience the price of their paywall, as page views for The New York Times Online fell 24.4 percent in April from March numbers. Continue reading at Folio Magazine
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