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DoubleVerify said Monday that its Authentic Brand Safety targeting is now available on Google Display & Video 360, Google Marketing Platform's demand-side platform. The digital media measurement, data and analytics platform said Authentic Brand Safety enables consistent activation of brand... Continue reading at 'AdWeek'
[ AdWeek | 2020-11-02 18:20:24 UTC ]
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#digital media
#demand-side platform
A group of B2B publishers and ad tech firms are banding together to curtail the harvesting of publisher-specific data from online ad auctions by third-parties, a practice they argue is an unauthorized breach which places their relationships with their audiences at risk. Referred to as data... Continue reading at 'Folio Magazine'
[ Folio Magazine | 2020-06-17 21:29:40 UTC ]
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#publishing industry
#bad actors
#held accountable
#demand-side platform
#ad revenue
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#ip addresses
Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-29 00:00:00 UTC ]
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#company plans
#real-time auctions
#buy ads
#demand-side platform
#actual ads
#ad server
Google and Adobe have garnered their share of attention as they assemble their end-to-end advertising technology stacks to span the buying and selling of online ad inventory. But AOL has also, albeit relatively quietly, been lining up its own ad tech stack through AOL Networks (formerly the... Continue reading at 'AdWeek'
[ AdWeek | 2013-04-09 00:00:00 UTC ]
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#customer base
#demand sources
#media sales
#fantastic success
#demand-side platform