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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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#digital book
#absolutely perfect
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Publisher thought to have paid potentially as much as £1m-plus in bid to boost international traffic, particularly in the USMail Online is switching from a .co.uk to .com homepage address, following protracted negotiations with the US paper that owned the dailymail.com domain name.Owner Daily... Continue reading at 'The Guardian'
[ The Guardian | 2014-01-27 00:00:00 UTC ]
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#west virginia
#similar move