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Bonnier Publishing has hired Julian Shaw as commercial director, with one of his first roles set to be keeping an eye on Hot Key Books until a replacement can be found for departing m.d. Sarah Odedina. Richard Johnson, c.e.o. at Bonnier Publishing, told The Bookseller that Hot Key Books is... Continue reading at 'The Bookseller'
[ The Bookseller | 2014-11-15 00:00:00 UTC ]
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Ikea's parody of Apple marketing -- the ad that gushes over the eternal battery life and instantaneous page loading of the Swedish retailer's ordinary paper catalog -- has gone viral. ("It's not a digital book, or an ebook it's a bookbook.")Created by BBH Asia Pacific for Singapore and... Continue reading at 'Advertising Age'
[ Advertising Age | 2014-09-10 00:00:00 UTC ]
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