#made sense

Publishing news tagged with #made sense


How Google is rewriting the rules of ad auctions

Google is moving to a simpler online advertising model called “unified auctions,” but its adoption will be anything but simple for the publishers who rely on the internet giant’s technology to manage their ad inventory. In the coming months, Google is aiming to level the playing field for... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-05-28 07:00:00 UTC ]
More news stories like this | News stories tagged with: #made sense #makes sense #digital advertising #good read


Audio is publishing’s new star as sales soar across genres

Top thriller writer opts to publish solely in spoken-word format as demand risesWriters are turning to the spoken word as their preferred medium, encouraged by a boom in audiobook sales that is transforming publishing.This weekend, audio publisher Audible, owned by Amazon, released an audiobook... Continue reading at 'The Guardian'

[ The Guardian | 2018-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #audio market #sales soar #spoken word #preferred medium #made sense


Quick Reads joins The Reading Agency

Quick Reads is set to become one of the The Reading Agency’s programmes after the two charities have decided to work together. Cathy Rentzenbrink, project director of Quick Reads, told The Bookseller she is very excited about the partnership. “All the work we now do will have a greater impact.... Continue reading at 'The Bookseller'

[ The Bookseller | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency #quick reads #cathy rentzenbrink #project director #bigger impact #made sense


Big Brands Jump on Flipboard's New Video Ads

Personal magazine company Flipboard is rolling out a trial program incorporating video ads into its users’ news streams beginning today. The program launches with eight notable brands: Jack Daniels, Gucci, Chrysler, Lufthansa, Conrad Hotels & Resorts, Principal Financial Group, Woodford... Continue reading at 'AdWeek'

[ AdWeek | 2014-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #exclusive content #digital video #made sense #pilot launch #entertainment industries #including video #additional cost