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Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at 'AdWeek'

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #private marketplaces #mediation services #ad server #ad services

Now You Can Get In on the Facebook Ad Network That Made Millions for the Kardashian Game

Facebook is taking the wraps off its mobile ad network after saying the early results helped lead to big gains for apps like Shazam and game makers like Glu Mobile, the developer behind Kim Kardashian: Hollywood. The company said today that the Facebook Audience Network is now open to all... Continue reading at 'AdWeek'

[ AdWeek | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad revenue #in-app purchases #mobile advertising #ad server #drive traffic #mobile website

Facebook Serves Up User Data to Measure Ads on Others' Sites, Apps

Google was supposed to uproot digital advertising's foundation. But Facebook may beat the search giant to the punch.Confirming what has become advertising's latest worst-kept secret, Facebook said it will begin applying its user data to ads shown outside the social network through a retooled... Continue reading at 'Advertising Age'