#mobile apps

Publishing news tagged with #mobile apps


WTF is header bidding for mobile apps?

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at 'Digiday'

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #extremely successful #header bidding #mobile apps #post wtf


Facebook Is Testing a Separate Destination for Local News in Its Mobile Apps

Facebook began testing a feature aimed at providing a destination for local news, in addition to content that can already be found on News Feed and on publishers' pages. Mobile users in six cities--Billings, Mont.; Binghamton, N.Y.; Little Rock, Ark.; New Orleans; Olympia, Wash.; and Peoria,... Continue reading at 'AdWeek'

[ AdWeek | 2018-01-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile users #mobile apps #local news


When it comes to video, more publishers are betting on mobile web versus apps

Mobile apps’ share of video consumption went down from eight to five percent by the end of 2016, continuing a downward trend, according to video tech firm JW Player. Not surprisingly, then, most digital publishers can’t justify spending $500,000 or more on mobile app development and maintenance,... Continue reading at 'Digiday'

[ Digiday | 2017-02-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile websites #downward trend #mobile apps #digital publishers


‘Apps are the new magazines’: Why Bloomberg’s doubling down on apps

Bloomberg thinks apps are the key to its mobile future. The publisher has redesigned its mobile apps to feature day-parted content as well as quicker access to videos, market data and other relevant content. It’s the first in a series of apps Bloomberg’s 20-person apps team is working on,... Continue reading at 'Digiday'

[ Digiday | 2016-12-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #live video #relevant content #apps appeared #mobile apps


BBC eyes vertical ads to boost mobile monetization

The BBC has joined the growing throng of publishers to embrace vertical video on its mobile apps. And it plans to monetize its international app with vertical video ads. The format, made popular due to Snapchat, is becoming a larger part of other publisher video plans including The Sun, Mail... Continue reading at 'Digiday'

[ Digiday | 2016-12-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mail online #larger part #mobile apps


Google Is Introducing Native Video Ads for Mobile Publishers

If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more... Continue reading at 'AdWeek'

[ AdWeek | 2016-11-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #longest line #waiting list #mobile apps #mobile web


Global Publishing Leaders 2016: Kadokawa Shoten Publishing Co., Ltd.

The Kadokawa Group is working to move beyond its existing publishing business to expand in film and web video projects and mobile apps, as well as develop business overseas with an emphasis on Asia. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2016-08-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #kadokawa group


Adult coloring books face threat from app rivals Colorfy, Recolor and more

Since she got in on the adult coloring book craze two years ago, Cheri Brown has spent more than $400 on 50 books holding intricate sketches that she embellishes with Sharpies, colored pencils and gel pens. But in November, Brown shifted spending to digital products. She paid $100 for mobile apps... Continue reading at 'Los Angeles Times'

[ Los Angeles Times | 2016-05-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #digital products


Barnes & Noble kills off Nook app and video store as part of digital retreat

Barnes & Noble ceded another battle in the ongoing war with Amazon over digital hearts and minds.The company will end the dedicated Nook app and video store on March 15, which was where you could purchase content for Nook-branded hardware, according to a report in diginomica.Nook digital... Continue reading at 'PC World'

[ PC World | 2016-03-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tv shows #barnes noble #mobile apps #android device


Why Facebook's Audience Network Looks Like a Billion-Dollar Advertising Machine

Facebook is pulling back the curtain just enough to tout how much money it's making for publishers. The Menlo Park, Calif.-based company today said its mobile-focused Facebook Audience Network (FAN) had a $1 billion annual run rate during the fourth quarter for advertising spend, with "the... Continue reading at 'AdWeek'

[ AdWeek | 2016-01-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ad services #ad server #mediation services #private marketplaces #mobile apps


Facebook's fast-loading Instant Articles are now available to all iOS users

In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at 'PC World'

[ PC World | 2015-10-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lightning bolt #lot faster #mobile browser #ios app #mobile apps


Google's AMP Is Facebook's Instant Articles for the Mobile Web

To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-10-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vox media #mobile apps #mobile web


Facebook eats more of the web with 'Instant Articles' from Buzzfeed, NYT, and more

Facebook aims to speed up the delivery of news on the companys mobile apps with Instant Articles. The New York Times, National Geographic and others will use it to publish interactive articles directly on Facebooks iPhone app.People already share a lot of articles on Facebook, particularly on... Continue reading at 'PC World'

[ PC World | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #individual parts #blog post #mobile apps #national geographic #facebook aims


Media's Latest In-Demand Job: Platforms Editor

Media companies increasingly want to publish their articles, videos and graphics directly to social networks and mobile apps like Facebook, Instagram and Snapchat. Call it modern syndication.Facebook, for instance, is talking with media companies about publishing articles within the social... Continue reading at 'Advertising Age'

[ Advertising Age | 2015-05-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #job listing #national geographic #mobile apps


Using Mobile Apps to Increase Content Monetization: Digital Solutions in India 2015

Across the globe, mobile apps have become one of the most popular channels to access content for users. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #access content #digital solutions #mobile apps


The mistakes publishers make with mobile apps

Publishers are getting smarter about their mobile apps, recognizing their mistaken assumptions and altering their app strategies as a result. The post The mistakes publishers make with mobile apps appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-11-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps


Now You Can Book A Hotel Room Through Yelp

The popular review site partners with Hipmunk, and takes a shot at the likes of Expedia and booking.com.Yelp, the crowd-sourced review site, announced a partnership Tuesday with the travel booking site Hipmunk that will let users book hotel reservations using Yelp's website and mobile apps.Read... Continue reading at 'Fast Company'

[ Fast Company | 2014-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #hotel room


Facebook, armed with data, helps others show mobile ads

A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading at 'PC World'

[ PC World | 2014-10-07 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile advertising #large number #ad network #audience network #mobile apps


Android apps break out of the small screen and jump to Chromebooks

A lot of Google services have transitioned to gain the title of "apps", and the same is true of a large number of extensions for the Chrome browser. These online tools are essentially cross-platforms apps that work identically Now Google is taking another step to break out of the confines of... Continue reading at 'Betanews'

[ Betanews | 2014-09-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #small number #single platform #online tools #chrome browser #large number #small screen #mobile apps #android apps


Ingram, Microgroove Ink Deal to Add Book Sales to Mobile Apps

Ingram Content Group has partnered with Microgroove, a Seattle software developer, to provide digital tools to give businesses with mobile e-commerce applications the ability to sell physical books. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2014-09-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps