If Google's research is correct, more than half of all smartphone users give up trying to load mobile websites if it takes longer than three seconds. Because of that, Google is moving forward with several beta offerings to help publishers and advertisers make their mobile formats more efficient. Today, the search and video giant introduced native video ads for publishers, an offering through its DoubleClick platform that the company says could speed up video on publishers' mobile websites while also driving more revenue. "It is in everyone's interest to work together to deliver a faster mobile experience," Jonathan Bellack, Google's director of product management for publisher platforms, told Adweek. "We feel the data is very clear that mobile users expect speed and that they will not wait around if things are slow. And therefore, if the industry together cannot deliver speed, nobody will succeed." Google says its video ads business is growing quickly, with monthly video ad impressions served across platforms doubling since January. When the company reported it's third-quarter earnings last month, Ruth Porat, chief financial officer for Google parent company Alphabet, said mobile search and video continue to power the company's advertising business. Native ad impressions served through DoubleClick also have doubled overall since May for a group of publishers that includes The New York Times, Vogue, Slate and eBay. (For The New York Times, for example, native ads... Continue reading at 'AdWeek'
[ AdWeek | 2016-11-15 00:00:00 UTC ]
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Native publishers are critical in preserving and amplifying Indigenous perspectives. While narratives about Indigenous peoples often focus on the devastating impacts of colonization—death, disease, grief, and addiction—these publishing programs create space for the full spectrum of the Native... Continue reading at Electric Literature
[ Electric Literature | 2024-11-27 12:05:00 UTC ]
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Spotify for Authors, an analytics and promotion platform for the company's audiobook division, will offer demographic data about listeners, author profile pages, and redemption codes for reviewers, among other features. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-26 05:00:00 UTC ]
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Columnist Ken Brooks argues that when it comes to licensing deals with AI companies, publishers should strike the iron while it’s hot. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-22 05:00:00 UTC ]
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The book market in Spain, the market’s publishers association reports, sees turnover growing by 5.1 percent, up 30.1 percent in 10 years. By Porter Anderson, Editor-in-Chief | @Porter_Anderson FGEE’s Stand at Frankfurt: 56 Publishers and Institutions aving covered the 2024 Guest of Honor Italy... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-20 00:04:51 UTC ]
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Lil’ Libros, Bitty Bao, and Gloo Books publish board books and picture books that celebrate global identities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-15 05:00:00 UTC ]
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As the Scholz coalition spirals toward a new parliamentary election, book business leaders lay out what they need. The post Germany’s Publishers: ‘Relieve the Burden on Culture’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-14 15:07:40 UTC ]
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Amazon has released a new trailer for Secret Level, the upcoming Prime Video show that tells stories set in the worlds of beloved, popular or even upcoming games (and also Concord). Given that it’s an anthology series, there’s unlikely to be an overarching plot, so there’s not much to grok here... Continue reading at Engadget
[ Engadget | 2024-11-13 16:30:09 UTC ]
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Which historical fiction novel featuring Native Americans are you picking up this month? Continue reading at Book Riot
[ Book Riot | 2024-11-13 11:00:00 UTC ]
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Andrea Chambers, associate dean of the Center for Publishing and Applied Liberal Arts at the NYU School of Professional Studies, argues that understanding Facebook and TikTok is an essential element in a publisher's education. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-11-12 05:00:00 UTC ]
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This week's Media Briefing recaps what publishers had to say behind closed doors during last week's Digiday Publishing Summit Europe about the brand safety/suitability practices that are penalizing their ad businesses. Continue reading at Digiday
[ Digiday | 2024-11-07 05:01:00 UTC ]
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Despite the publishing industry’s grim outlook, many outliers are simultaneously fighting to change and reluctantly accepting the status quo. Continue reading at Digiday
[ Digiday | 2024-11-06 05:01:00 UTC ]
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Sharjah's 14th publishers' conference opens with 1,065 delegates from 108 nations, ahead of Sharjah International Book Fair. The post Bodour Al Qasimi Opens Sharjah Publishers Conference appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-11-04 02:51:34 UTC ]
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"We know from history that a way you control a nation is by controlling what its citizens read" — Jodi Picoult Continue reading at Book Riot
[ Book Riot | 2024-11-01 11:00:00 UTC ]
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This week’s Media Briefing looks at what publishers attending Digiday Publishing Summit Europe had to say about site traffic challenges and opportunities to better monetize page visits. Continue reading at Digiday
[ Digiday | 2024-10-31 04:01:00 UTC ]
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Mayor Eric Adams’ administration is distancing itself from a planned acquisition of a large Bronx industrial center after it emerged that a city real estate official — who is close friends with Adams — had gone to unusual lengths to promote the deal.The administration had been in talks to... Continue reading at Crains New York
[ Crains New York | 2024-10-30 17:40:25 UTC ]
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With search traffic down 25% last month, the U.K. publisher saw Google’s other referral source more than make up the difference, said Reach’s Martin Little at the Digiday Publishing Summit Europe. Continue reading at Digiday
[ Digiday | 2024-10-30 04:01:00 UTC ]
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Last week, the Video Game History Foundation (VGHF) released a statement expressing its regret that the US Copyright Office’s refused to grant an exemption to the Digital Millennium Copyright Act (DMCA) to help preserve rare video games. However, the VGHF continued by saying it won’t back down... Continue reading at Engadget
[ Engadget | 2024-10-28 13:58:18 UTC ]
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Market activity and overall reception were up at Frankfurter Buchmesse 2024, according to Brazilian publishers who made the trip. The post Brazilian Publishers: Upbeat on Business at Frankfurter Buchmesse appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2024-10-28 07:41:14 UTC ]
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Move over, Harry Potter! Hotly anticipated adult novels from such authors as Haruki Murakami and Sally Rooney are the latest to get the midnight book release party treatment. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-28 04:00:00 UTC ]
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Blumhouse wasn’t going to publish a game in 2024. The studio, one of the leading names in horror films, announced in February 2023 that it was launching a video game publishing business and executives were scouting projects from independent teams with budgets under $10 million. The goal of... Continue reading at Engadget
[ Engadget | 2024-10-25 14:00:44 UTC ]
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