Why 2017 Will be the Tipping Point for Native Mobile Advertising

Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and architected a stream-like format in which users could endlessly scroll on their little pocket computers. This design transformation became the best approach for quick content evaluation, and highlighted the new and surging value of ads that fit unobtrusively into the consumer's mobile experience.With so much of their traffic coming through Facebook, publishers across the web began to adapt similar design traits for both content and monetization. As an aside, we'll probably see something similar happen around vertical video. But now, several years after the great scrolling shift, there's serious scale being built behind this new mobile environment. The derivative effects of the new mobile web are going to be major themes in 2017.Why do I think the pump is so primed? To set the scene, there is not, as of yet, a clear winner in the space when it comes to distributed, mobile-native monetization. While Google, Facebook and Snapchat provide massive platforms for content discovery, the economic value is unilaterally extracted from publishers that seed content into those platforms. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
News tagged with: #vertical video #mobile web #major themes #clear winner

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[ Folio Magazine | 2018-01-16 00:00:00 UTC ]
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[ AdWeek | 2016-11-15 00:00:00 UTC ]
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[ Digiday | 2016-08-15 00:00:00 UTC ]
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[ Advertising Age | 2016-02-03 00:00:00 UTC ]
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Tipping Point' Comics Anthology Showcases International Cartoonists

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[ Publishers Weekly | 2016-01-29 00:00:00 UTC ]
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[ Digiday | 2015-11-04 00:00:00 UTC ]
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[ Editor & Publisher | 2015-10-13 00:00:00 UTC ]
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[ Advertising Age | 2015-09-04 00:00:00 UTC ]
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[ Advertising Age | 2015-07-28 00:00:00 UTC ]
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[ AdWeek | 2015-06-05 00:00:00 UTC ]
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[ Digiday | 2015-04-02 00:00:00 UTC ]
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[ Folio Magazine | 2015-03-19 00:00:00 UTC ]
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[ Folio Magazine | 2014-10-08 00:00:00 UTC ]
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[ Advertising Age | 2014-07-11 00:00:00 UTC ]
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[ AdWeek | 2014-06-17 00:00:00 UTC ]
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[ Advertising Age | 2014-05-28 00:00:00 UTC ]
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[ Advertising Age | 2014-03-13 00:00:00 UTC ]
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[ The Guardian | 2014-03-10 00:00:00 UTC ]
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