Why 2017 Will be the Tipping Point for Native Mobile Advertising

Three years ago, the great prophecy came true: consumers used the tiny computers in their pockets more than the computers sitting on their desks. Seeing this trend, and responding to the necessity of reduced screen space, discovery platforms like Facebook redesigned their experiences and architected a stream-like format in which users could endlessly scroll on their little pocket computers. This design transformation became the best approach for quick content evaluation, and highlighted the new and surging value of ads that fit unobtrusively into the consumer's mobile experience.With so much of their traffic coming through Facebook, publishers across the web began to adapt similar design traits for both content and monetization. As an aside, we'll probably see something similar happen around vertical video. But now, several years after the great scrolling shift, there's serious scale being built behind this new mobile environment. The derivative effects of the new mobile web are going to be major themes in 2017.Why do I think the pump is so primed? To set the scene, there is not, as of yet, a clear winner in the space when it comes to distributed, mobile-native monetization. While Google, Facebook and Snapchat provide massive platforms for content discovery, the economic value is unilaterally extracted from publishers that seed content into those platforms. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-01-13 00:00:00 UTC ]
News tagged with: #vertical video #mobile web #major themes #clear winner

Other Publishing stories related to: 'Why 2017 Will be the Tipping Point for Native Mobile Advertising'


If Native Advertising Is So Harmless, Why Does It Rely on Misleading Readers?

The devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd you all like to get some advertising revenue at higher rates t ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-02-25 00:00:00 UTC ]
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If native advertising is so harmless, why does it rely on misleading readers? | Bob Garfield

It's hard to read the latest gimmick for infusing a dying industry with cash as anything other than journalism selling its soulThe devil walks into a bar and sits at a table with eight newspaper and magazine publishers plus one strange little fellow in shabby, dated robes. The devil says, "How'd... Continue reading at The Guardian

[ The Guardian | 2014-02-25 00:00:00 UTC ]
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IAB To Advertisers: Time to Step Up Your Mobile Game

The Interactive Advertising Bureau primarily exists to help grow the pie of digital advertising dollars. So, as it kicks off its annual leadership meeting this week, it's focusing on where that growth is expected to occur: mobile.Today, the IAB -- along with a group of publishers including AOL,... Continue reading at Advertising Age

[ Advertising Age | 2014-02-10 00:00:00 UTC ]
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Native advertising is the new paywall in media economics - but is it here to stay?

Many digital publishers have placed it at the heart of their business strategy - but there are concerns over transparencyIn 1917, the American Federal Trade Commission settled a case with the Muensen Speciality Co., over an ad for its vacuum cleaner, which it presented as a favourable newspaper... Continue reading at The Guardian

[ The Guardian | 2014-01-05 00:00:00 UTC ]
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Native Advertising Wasn't Really So Viral in 2013

Are we so sure that all this sponsored content is worth the trouble? Native advertising distribution firm Sharethrough compiled a ranking of the biggest brand-produced sponsored stories from 2013. And what perhaps sticks out the most is that none of these stories seems to have really taken off... Continue reading at AdWeek

[ AdWeek | 2013-12-23 00:00:00 UTC ]
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NAA: FTC Should Give Publications Room on Native Advertising

Newspaper publishers are curious about native advertising and hopeful that the industry — not the government — will develop best practices for its use in the years to come. The Newspaper Association of America is among the man ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-12-06 00:00:00 UTC ]
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How the FTC Can Solve Native Advertising's Identity Crisis

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[ Advertising Age | 2013-11-27 00:00:00 UTC ]
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The Roadblocks of Native Advertising

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[ AdWeek | 2013-10-21 00:00:00 UTC ]
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Brazil at the Digital Tipping Point

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[ Publishing Perspectives | 2013-10-08 00:00:00 UTC ]
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AOL CEO Says Scalability Is Needed in Native Advertising

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[ AdWeek | 2013-06-13 00:00:00 UTC ]
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Have We Moved Beyond Church And State? Top Publishers Discuss The Reality Of Native Advertising

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[ Fast Company | 2013-03-26 00:00:00 UTC ]
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Data Points: Tablet Advertising

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[ AdWeek | 2012-12-05 00:00:00 UTC ]
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Picador rejackets 'tipping point' Edward St Aubyn

Picador is giving a new look to one of its most acclaimed literary stars, Edward St Aubyn, by... Continue reading at The Bookseller

[ The Bookseller | 2012-02-23 00:00:00 UTC ]
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Book Machines Near the Tipping Point?

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[ Publishers Weekly | 2011-06-13 00:00:00 UTC ]
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Barnes & Noble’s best-selling books of 2017 are just so 2017

What do The Handmaid’s Tale, 1984, Rupi Kaur’s stories of survival, and The Subtle Art of Not Giving a F*ck have in common? They are all some of 2017’s best-selling books, according to Barnes & Noble. The bookseller has just released its top-selling fiction and nonfiction titles, and the... Continue reading at Fast Company

[ Fast Company | 2017-12-18 00:00:00 UTC ]
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[ PC World | 2015-10-07 00:00:00 UTC ]
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Future of digital advertising: consumers and advertisers need a new deal

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[ The Guardian | 2015-08-10 00:00:00 UTC ]
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Mobile, Idealism, More Mobile: What UK Publishers Worry They’re Not Worried Enough About

Some of the U.K.’s leading premium publishers gathered together for the Association of Online Publishers’ Autumn conference on Thursday in London. Top of the agenda was the issue of cross-platform publishing and the challenges pub ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2014-10-10 00:00:00 UTC ]
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Native-Ad Slayer John Oliver Visits Native-Ad Seller Hearst and Explains His Hit Piece

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[ Advertising Age | 2014-08-06 00:00:00 UTC ]
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