Publishers: Ditch your apps; focus on mobile Web

New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-08-25 00:00:00 UTC ]

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Publishers’ Upbeat Assessments of AI Policy Developments

A vote at the EU and a new report from the House of Lords in London prompts international publishing leadership approval, determination. The post Publishers’ Upbeat Assessments of AI Policy Developments appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-02-02 19:47:50 UTC ]
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News Publishers Welcome Tobacco Ads—Just Not for Cigarettes

In 1999, more than a dozen news publishers including The New York Times publicly pledged to ban cigarette advertisements. The move was part of a broader effort to curb the influence of an industry whose products were then--and remain now--the leading cause of preventable death in the United... Continue reading at AdWeek

[ AdWeek | 2023-10-19 06:00:00 UTC ]
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Meta to Stop Paying U.S. Publishers for News Content

Facebook's parent company Meta is telling its U.S. publishing partners that the company will no longer pay for news content that aggregates on Facebook's news tab. Facebook's News Tab and Bulletin newsletters will be put on the back burner as Meta moves forward with investing in AI-based video... Continue reading at AdWeek

[ AdWeek | 2022-07-29 17:11:09 UTC ]
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Google's new tool will let EU publishers get paid for longer news snippets in search

Google has inked agreements with over 300 news publications in Germany, Hungary, France, Austria, the Netherlands and Ireland that would allow it to publish snippets of their stories on Search. The tech giant has announced the development in a blog post, where it has also launched new tool that... Continue reading at Engadget

[ Engadget | 2022-05-11 10:25:45 UTC ]
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Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech

The drumbeat against Google's cookieless tracking and ad targeting method gets louder as publishers including The Guardian and The Markup block FLoC. The post Publishers like The Guardian become conscientious FLoC objectors, as The New York Times and others open to testing the controversial tech... Continue reading at Digiday

[ Digiday | 2021-04-26 04:01:00 UTC ]
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How Publishers Can Monetize the Mobile Web

[caption id="attachment_180434" align="alignright" width="300"] Click image to download the Playbook[/caption] Long before Apple introduced Intelligent Tracking Protection in its Safari browsers—making traffic “anonymous” and untargetable in advertisers’ minds—publishers were struggling to... Continue reading at Folio Magazine

[ Folio Magazine | 2020-05-11 18:00:21 UTC ]
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‘What’s taking so long?’: children’s books still neglect BAME readers, finds study

Although picture has improved since 2017, research shows that last year only 4% of books for the youngest readers featured a minority ethnic heroIn most children’s books, according to one London primary school pupil, “people are peach”. Another feels there are “no black people” in the stories... Continue reading at The Guardian

[ The Guardian | 2019-09-19 11:15:59 UTC ]
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News Corp Answers Big Tech by Exploring its Own News Distribution Site

In a response to most news publishers’ checklist of needs from a digital conduit to their content, News Corp is Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-09-12 18:30:12 UTC ]
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Study: How Today’s News Publishers Can Use Data, Best Practices, and Test-and-Learn Tactics to Build Better Pay-Meters

The past half-decade has seen a digital subscription renaissance in the news publishing industry. Publishers are increasingly recognizing a market Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-08-13 17:00:55 UTC ]
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Only 37% of Scottish books written by women, research shows

Only 37% of books published in Scotland over the course of 2017 were written by women, showing gender inequality is still “structural and persistent”, according to new research shared by pressure group ROAR. Continue reading at The Bookseller

[ The Bookseller | 2019-07-26 05:14:33 UTC ]
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New Study Finds Google Receives an Estimated $4.7 Billion in Revenue from News Publishers’ Content

The News Media Alliance today published findings from a new study that analyzes how Google uses and benefits from news. Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-10 15:10:50 UTC ]
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EU passes divisive Article 13 copyright law

In what should be its final vote on the matter, the European Parliament approved its new, highly controversial copyright rules. While the Copyright Directive is meant to empower creatives and news publishers, the rules are seen by many as over the to... Continue reading at Engadget

[ Engadget | 2019-03-26 00:00:00 UTC ]
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Digiday Research: Chasing revenue, news publishers are producing more evergreen content

Sixty-eight percent of 97 publishers that produce news or time-sensitive stories said they plan to create more evergreen content according to a survey by Digiday this February. The post Digiday Research: Chasing revenue, news publishers are producing more evergreen content appeared first on... Continue reading at Digiday

[ Digiday | 2019-03-04 00:00:00 UTC ]
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Publishers have a problem: Their paywalls are too steep to scale

If 2018 showed us anything, it’s that the Duopoly seems to be unstoppable. Google and Facebook lurched from scandal to scandal, suffering bad press, but sacrificing just a fraction of their market shares. Why? Sponsored by Cxense. The post Publishers have a problem: Their paywalls are too steep... Continue reading at Digiday

[ Digiday | 2019-02-28 00:00:00 UTC ]
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The pivot to paid is bringing renewed focus on automated personalized content tools

Improvements in technology and a shift toward loyalty metrics have meant that personalization in news publishers is increasingly common. The post The pivot to paid is bringing renewed focus on automated personalized content tools appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-02-07 00:00:00 UTC ]
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The Rundown: News publishers are figuring out how to do more with less

News publishers with layoffs will need to figure out how to work with smaller newsrooms, but others are years into the process of publishing more efficiently. The post The Rundown: News publishers are figuring out how to do more with less appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-25 00:00:00 UTC ]
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‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video

"We generated revenue from brands. If content was so important, you’d think we would be trying harder to please publishers." The post ‘Publishers were always a second priority’: Confessions of a former Facebook exec on the platform’s struggles with video appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-01-18 00:00:00 UTC ]
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Have you ever read a pirated book or been affected by piracy? Share your stories

We’d like to hear from people who have downloaded books illegally and those affected by book piracyAccording to the Intellectual Property Office’s latest study of online copyright infringement, 17% of ebooks read online are now pirated – around 4m books. While stereotypes persist that young... Continue reading at The Guardian

[ The Guardian | 2018-11-27 00:00:00 UTC ]
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News publishers are using their brands to carve out space on TV screens

Axios, BuzzFeed News, Vox Media and other news publishers are using their brands to land TV real estate. The post News publishers are using their brands to carve out space on TV screens appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-08-13 00:00:00 UTC ]
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