Publishers: Ditch your apps; focus on mobile Web

New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-08-25 00:00:00 UTC ]
News tagged with: #news publishers #post publishers #mobile web #research shows #mobile websites #social distribution

Other Publishing stories related to: 'Publishers: Ditch your apps; focus on mobile Web'

Mobile is still a Missing Piece for Local Indie Online News Publishers

The LION Summit for local independent online news publishers took place in Chicago on Friday and Saturday. In two days of panels, there was plenty of focus on ad-selling strategies and other revenue-generating ideas, but one thing was large ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #missing piece

Sarkar launches mobile publisher Juggernaut

The former publisher of Penguin India, Chiki Sarkar, has founded her own publishing company, Juggernaut. Sarkar left Penguin Random House India in April this year and Juggernaut’s first 25 titles will be released in April next year. The company will publish in physical and digital, but with an... Continue reading at The Bookseller

[ The Bookseller | 2015-09-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #penguin india #chiki sarkar #reading experience #book distribution

Religion Publishing News From Around the Web: September 23, 2015

Jackie Collins' Buddhist beliefs and Pope Francis's White House address are among the most-talked topics online today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #jackie collins #pope francis

Mobile Ad Blockers Have Already Become the App Store's Top Downloads

COLOGNE, Germany—Apple's support of ad-blocking in its iOS9 software has caused plenty of hand-wringing for U.S. publishers and ad-tech companies, and it appears they had good reason to worry. As of today, three of the Apple App Store's top paid apps in the U.S. are ad blockers, including the... Continue reading at AdWeek

[ AdWeek | 2015-09-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web pages #fever pitch #long-term damage #media industries

Tokyopop Returns with New Manga, Self-Publishing App

Once the publishing leader of the U.S. “manga revolution,” Tokyopop has been making plans for a return to publishing since it shut down U.S. operations in 2011. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #making plans

How 4 publishers are approaching the Apple News app

Some publishers took a cautious approach to posting straight to Facebook, but many are going all in with Apple News, with plans to post their full online content offering to the app when it launches Sept. 16. The approach reflects a growing acceptance by publishers that they need to go where the... Continue reading at Digiday

[ Digiday | 2015-09-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #cautious approach #apple news

Religion Publishing News From Around the Web: September 9, 2015

Are adult coloring books a new spiritual practice? What can Christians can learn from Confucius? These are a few of the questions answered in popular news items today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-09 00:00:00 UTC ]
More news stories like this |

Apple's New Ad Blockers Threaten to Remove Publishers' Mobile Ads

When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek

[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sponsored articles #todd haskell #digital arm #high quality

Apple Has Snagged More Than 50 Publishers For Its News App

Apple has recruited publishers like Conde Nast and Vox Media in its quest to create the news reader to beat all news readers.Apple has signed up several new media brands to its upcoming Apple News app, which is intended as a competitor to Flipboard and other news aggregators. As Apple gears up... Continue reading at Fast Company

[ Fast Company | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #news app #conde nast #vox media #news reader #news readers #media brands #news aggregators

'Increased focus' from Chinese publishers at BIBF

A “busy and focused” Beijing International Book Fair (BIBF) kicked off yesterday (26th August) with a record number of exhibitors, the biggest-ever UK contingent and many fair-goers saying the current Chinese stock market turmoil would do little to dent their future publishing plans. Continue reading at The Bookseller

[ The Bookseller | 2015-08-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #increased focus #chinese publishers #record number

Religion Publishing News From Around the Web: August 26, 2015

This week's spirituality and religion news round-up includes another controversy for 'Fun Home,' a single mom's advice about loneliness, and 26 books for a "spiritual but not religious" reader today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fun home #single mom

The Web Traffic for the World's Biggest Publishers Dropped Dramatically in April — and Nobody Can Agree Why

Many of the world's biggest and best-known online news publishers saw significant drops in traffic between March and April this year. It appears Facebook might be a culprit in some way, but nobody can agree on a solid theory as to why. Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-08-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web traffic #appears facebook #solid theory

Religion Publishing News From Around The Web: August 12, 2015

Three Somali sisters who founded a publishing house, a Mormon author who says “we just can’t shame women,” and a controversial romance book are creating a buzz on the web today. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-08-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #web today

Monetizing mobile apps without harming the user experience [Q&A]

In the past making money from a mobile app has usually involved signing up to an advertisement network and allowing the app to display banner ads. The problem with this is that it doesn't make for a particularly good user experience and may actually turn people off using the app. For some time... Continue reading at Betanews

[ Betanews | 2015-08-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #native ad

New Publisher Query Books Focuses on Lost LGBT Classics

Ken White, former manager of San Francisco’s Books Inc., has launched Query Books, a publishing company focusing on republishing significant LGBT books. The post New Publisher Query Books Focuses on Lost LGBT Classics appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-07-11 00:00:00 UTC ]
More news stories like this |

Baker & Taylor Launches Axis 360 Mobile App

Baker & Taylor this week announced that it has released a new “all-in-one” mobile app for library users. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-07-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #baker taylor #week announced #mobile app #library users

Ello, the ad-free social network alternative to Facebook, launches mobile app

Ello's mobile app will hit the Apple App store Thursday, about eight months after the ad-free social network launched as an invite-only alternative to Facebook. Continue reading at Los Angeles Times

[ Los Angeles Times | 2015-06-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app

Quartz's Kevin Delaney on Why a Western Focus Limits a Digital Publisher's Growth

Prior to the launch of its Africa edition, Quartz was still seeing between 100,000 - 150,000 monthly readers originating from the continent. For editor-in-chief Kevin Delaney, that wasn't much of a shock. The digital pure-play's focus on ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-06-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #kevin delaney #digital publisher

Agency view: The (few) publishers that get mobile ads right

Publishers get a bad reputation for their mobile ads, which often intrude on or confuse the user. But some get it right, say agencies. BuzzFeed's ads mirror the site's shareable editorial content. Mashable, ESPN and NY magazine strike a good balance of content to ad space. The Weather Company... Continue reading at Digiday

[ Digiday | 2015-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native ads #ad space #weather company