Publishers: Ditch your apps; focus on mobile Web

New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2014-08-25 00:00:00 UTC ]
News tagged with: #news publishers #post publishers #mobile web #research shows #mobile websites #social distribution

Other Publishing stories related to: 'Publishers: Ditch your apps; focus on mobile Web'


Joanne Harris speaks out against publishing's focus on debuts

Joanne Harris has spoken out against an “absurd” focus on debuts in the publishing world.  Continue reading at The Bookseller

[ The Bookseller | 2019-09-23 16:30:46 UTC ]
More news stories like this | News stories tagged with: #publishing world #joanne harris


Publishers May Be the Ones Paying for Web Browsers’ Privacy Measures

Being an online publisher has never been more difficult. Web browser providers have pared down on ad-targeting capabilities in recent years, adding to publishers' struggles to monetize traffic and attempts to reduce reliance on third parties. Now Google is taking user privacy a step further,... Continue reading at AdWeek

[ AdWeek | 2019-07-29 21:22:56 UTC ]
More news stories like this | News stories tagged with: #web browsers #online publisher


Publishers call on Sajid Javid to ditch 'reading tax'

The Publishers Association and leading members of the trade have written a letter to Sajid Javid calling for the new Chancellor of the Exchequer to end the VAT charge on digital publications in the next Budget. Continue reading at The Bookseller

[ The Bookseller | 2019-07-28 14:28:43 UTC ]
More news stories like this | News stories tagged with: #publishers call #sajid javid #reading tax #digital publications #publishers association


Catholic Publishers Focus on Moving Forward

As the clergy sex abuse scandal continues to rock the Catholic Church, denominational publishers are putting a tighter focus on mission-driven titles while also delving into mainstream trends, politics, and books aimed at younger readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #moving forward #catholic church #books aimed #younger readers


Quartz Is Shutting Down its Quartz Brief Mobile App July 1

Quartz Brief, the award-winning news mobile app, is being put out to pasture so the digital news publisher can focus Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-24 17:45:29 UTC ]
More news stories like this | News stories tagged with: #news publisher


Mobile Matters—and Publishers Must Remember That, Even When Resources Are Limited

A smartphone alert to local news publishers: Mobile matters! It matters to your readers, to your revenue streams and to Continue reading at Editor & Publisher

[ Editor & Publisher | 2019-06-21 15:22:29 UTC ]
More news stories like this | News stories tagged with: #revenue streams #news publisher


The Rundown: Search-focused publishers make for attractive acquisition targets

Unlike the crop of publishers that rode social distribution to easy scale several years ago, search-focused publishers rely on a much more stable and sustainable source of traffic. The post The Rundown: Search-focused publishers make for attractive acquisition targets appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-05-16 00:00:00 UTC ]
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Publishers, you're focusing on the wrong metric for push notifications

With push notifications, there's never been a more direct way for publishers to build brand evangelism and reach their audience. But if the digital publishing community focuses on incomplete metrics, then there's a real risk of breaking the whole system, echoing recent statements from the IAB... Continue reading at Advertising Age

[ Advertising Age | 2019-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #push notifications #ad revenue


In Brussels: A Focus on Francophone Independent Publishers

Asserting that the work of francophone markets' small- and mid-sized publishers is a kind of activism, organizers of the 'Talented Indies' program in Brussels hold their third round of programming. The post In Brussels: A Focus on Francophone Independent Publishers appeared first on Publishing... Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2019-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mid-sized publishers #talented indies


3Doodler's mobile app is like a coloring book for 3D printing

3Doodler is finally launching a mobile app, and it'll come with step-by-step instructions you can follow to hone your 3D-printing skills. The company will also roll out a new project every week to give you something fresh to work on after you've alre... Continue reading at Engadget

[ Engadget | 2019-02-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile app #coloring book #3d printing


Melbourne University Publishing CEO quits over 'narrow' new focus

Louise Adler and four board members resign as university decides to change directionMelbourne University Publishing’s CEO and members of its board of directors have resigned in protest against the university’s proposed new strategy for the publishing house that, according to one former board... Continue reading at The Guardian

[ The Guardian | 2019-01-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #editorial independence #journalism school #big news #@louiseadler #@unimelb student


The ‘New’ Association of American Publishers to Focus on Advocacy, Copyright

Taking direction from its board members, the AAP has reset its focus on copyright and advocacy for the value of book publishing in modern society. The post The ‘New’ Association of American Publishers to Focus on Advocacy, Copyright appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2018-09-25 00:00:00 UTC ]
More news stories like this | News stories tagged with: #copyright appeared #american publishers #board members #book publishing


WTF is header bidding for mobile apps?

Once seen as just a glorified hack, header bidding has now become a standard practice in digital media. While this process has been extremely successful at optimizing programmatic ad inventory for desktop publishers, the industry is now shifting toward mobile. So, WTF is header bidding for... Continue reading at Digiday

[ Digiday | 2018-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post wtf #mobile apps #header bidding #extremely successful


Publishing Mentorship Program Focuses on Representation

The book business is notoriously difficult to break into without the right connections. It is also notoriously white. And the Representation Matters Mentorship Program is ready to change all that. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-06-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book business


Facebook embraces the mobile app version of header bidding

Facebook, looking to grow its ad business outside its own apps, has struck partnerships that enable it to plug into ad auctions run by ad exchanges like MoPubowned by TwitterFyber and Max. Facebook can now also work directly with publishers like Rovio, Talefun and GameInsight, which manage their... Continue reading at Advertising Age

[ Advertising Age | 2018-06-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #real time #ad space #demand sources #ad network


The New Thinking Behind the Mobile App Renaissance

As publishers move away from distributed content and renew their focus on direct relationships, branded mobile apps are making a comeback. The post The New Thinking Behind the Mobile App Renaissance appeared first on Folio:. Continue reading at Folio Magazine

[ Folio Magazine | 2018-05-31 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishers move #distributed content #direct relationships


Hybrid Publishing, Diversity of Voices Focus at IBPA Conference

The growth of hybrid publishing and the diversity of voices independent presses bring to publishing were among the topics at this year's IBPA Publishing University. Continue reading at Publishers Weekly

[ Publishers Weekly | 2018-04-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hybrid publishing


Ignore mobile at your peril, Rajan warns indie publishers

It is vital that publishers implement mobile strategies and exploit data about audience, BBC media editor Amol Rajan has said, whilst discussing the challenges facing organisations such as Facebook and the BBC. Continue reading at The Bookseller

[ The Bookseller | 2018-03-09 00:00:00 UTC ]
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Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes

Digiday's online poll of publisher executives found that they believe Apple News should be their priority following Facebook's algorithm change. The post Digiday Research poll: Apple News dominates publisher focus after Facebook’s news feed changes appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #online poll #apple news #algorithm change


In an era of loyalty, newspaper publishers focus on time spent and frequency

Newspaper publishers hunting for subscriber revenue have keyed in on new metrics. The post In an era of loyalty, newspaper publishers focus on time spent and frequency appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-02-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #time spent