New research shows how hard it is to drive app downloads and why news publishers should be focusing more on their mobile websites and social distribution. The post Publishers: Ditch your apps; focus on mobile Web appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2014-08-25 00:00:00 UTC ]
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Snapchat is getting closer to forking over the data that advertisers want, and the stats will be coming in the form of mobile app-install ads. Today, a short video ad promoting SGN's mobile game Cookie Jam is running within iHeartRadio's Discover channel—the app's hub of daily content from... Continue reading at AdWeek
[ AdWeek | 2016-02-04 00:00:00 UTC ]
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Developers and authors explain how they are experimenting with technology to publish ‘unprintable’ books – including a love story told through Google street view and a prison break with swappable recipesPublisher Anna Gerber isn’t trying to kill off the printed book – she’d just like you to... Continue reading at The Guardian
[ The Guardian | 2016-02-03 00:00:00 UTC ]
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Facebook is expanding its ad network from just third-party apps to the mobile Web. The Menlo Park, Calif.-based company will begin making its Facebook Audience Network available for publishers and advertisers outside of publishers' native apps. The Audience Network for the mobile Web will... Continue reading at AdWeek
[ AdWeek | 2016-01-27 00:00:00 UTC ]
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Publishers initially welcomed Google's fast-loading articles format, as a way to compete on mobile devices. But with the launch of Accelerated Mobile Pages, or AMP, just weeks away, it doesn't support all ad formats yet, which limits their ability to monetize it. As with Facebook and Apple, the... Continue reading at Digiday
[ Digiday | 2016-01-20 00:00:00 UTC ]
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Publishers must participate in the evolution of metadata standards, improve the accuracy of inputting that data, and broaden the access to companies outside of their customer base, according to industry experts. Continue reading at The Bookseller
[ The Bookseller | 2015-12-22 00:00:00 UTC ]
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Since its highly publicized decision to stop selling books through Amazon, sales at EDC have skyrocketed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-12-11 00:00:00 UTC ]
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Two Welsh police forces are scrapping traditional pocket notebooks in favour of mobile devices complete with an app. Continue reading at BBC News
[ BBC News | 2015-12-08 00:00:00 UTC ]
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Stephen Page also says publishers must ‘understand mobile’ and put smartphone communication at the centre of thinkingThe chief executive of publisher Faber & Faber has challenged the book publishing industry to respond to the rapid increase in smartphone use, particularly by young... Continue reading at The Guardian
[ The Guardian | 2015-12-04 00:00:00 UTC ]
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The new bimonthly magazine seeks to provide Southwest Missouri with "networking in print." The post Business-Focused 417 Magazine Spin-Off Publishes First Issue appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-11-12 00:00:00 UTC ]
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Facebook is already dominating peoples’ phone time, and now it wants a crack at your lock screen, too. The social network rolled out a new app called “Notify” on Wednesday specifically to send you mobile notifications fr ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-12 00:00:00 UTC ]
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Hot religion reading from across the web: seven books selected in honor of Jewish Book Month; 'The Office' star Rainn Wilson's new memoir on faith; a Christian man who claims he was fired for publishing a book about his beliefs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-11-11 00:00:00 UTC ]
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Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek
[ AdWeek | 2015-11-11 00:00:00 UTC ]
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Actress Leah Remini's take on why she left Scientology, and Sister Joan Chittister's discussion of her life's work of speaking up for women are among the religion news items being talked about today. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-28 00:00:00 UTC ]
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Eight book tech companies, 15 digital books, 10 marketing/publicity campaigns, seven platforms and 15 individuals from within the book business will go head to head for the coveted FutureBook Awards. The shortlists display excellence and innovation with the winners announced at the FutureBook... Continue reading at The Bookseller
[ The Bookseller | 2015-10-16 00:00:00 UTC ]
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To hear publishers tell it, Google's plan to help sites' pages instantly load on mobile isn't a shot across the bow at Facebook, which is doing the same thing. It's a shot at keeping the mobile web and the publishers on it relevant at a time when audiences' attentions are shifting to mobile apps... Continue reading at Advertising Age
[ Advertising Age | 2015-10-08 00:00:00 UTC ]
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A major shakeout is coming to the digital media space as downward pricing pressure squeezes out some players. Shane Smith, chief executive and co-founder of Vice Media, said the problem is so severe that only digital publishers who are able to ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-08 00:00:00 UTC ]
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Founder Evan Williams unveiled a slew of new features and new publishing partners at an event in San Francisco last night.Recognizing that people are increasingly on their mobile devices, Medium yesterday launched a slew of new features and major updates to its iOS and Android apps that make it... Continue reading at Fast Company
[ Fast Company | 2015-10-08 00:00:00 UTC ]
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While AMP, Google is making a big push to speed up how fast publishers' content loads on mobile screens. That's good for Google, publishers and most of all readers. But others have reservations about the scheme, which they say ignores Google's role in slowing down sites through its own ad tech.... Continue reading at Digiday
[ Digiday | 2015-10-08 00:00:00 UTC ]
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The LION Summit for local independent online news publishers took place in Chicago on Friday and Saturday. In two days of panels, there was plenty of focus on ad-selling strategies and other revenue-generating ideas, but one thing was large ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
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Monetising mobile audiences remains a massive challenge for publishers across the world, and those attending Digiday's Europe Publishing Summit were quick to point out the most pressing headaches. For the Economist, it's maintaining the reader's attention. For the BBC that means creating great... Continue reading at Digiday
[ Digiday | 2015-10-06 00:00:00 UTC ]
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