A “like” on Facebook is worth a lot to advertisers there. Now it’s also worth something to advertisers in other mobile apps.Facebook’s having a coming-out party for its “audience network,” an ad network that lets existing advertisers on Facebook also have their ads placed in a large number of... Continue reading >> [ Source: PC World | 2014-10-07 00:00:00 UTC ]
A lot of Google services have transitioned to gain the title of "apps", and the same is true of a large number of extensions for the Chrome browser. These online tools are essentially cross-platforms apps that work identically Now Google is taking another step to break out of the confines of... Continue reading >> [ Source: Betanews | 2014-09-12 00:00:00 UTC ]
Ingram Content Group has partnered with Microgroove, a Seattle software developer, to provide digital tools to give businesses with mobile e-commerce applications the ability to sell physical books. Continue reading >> [ Source: Publishers Weekly | 2014-09-09 00:00:00 UTC ]
The Kadokawa Group, which aims to become a "Mega Software Publisher," is moving beyond publishing to achieve sustainable growth in film, software, websites and mobile apps, and by developing business with an emphasis on Asia. Continue reading >> [ Source: Publishers Weekly | 2014-06-27 00:00:00 UTC ]
Meredith, like many publishers, is still trying to figure out how to effectively make money on mobile. Its latest strategy: “gamify” its mobile apps. The publisher has inked a one-year deal with Kiip, an ad tech startup that serves users branded “rewards” in exchange for completing certain... Continue reading >> [ Source: Digiday | 2014-02-18 00:00:00 UTC ]
By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading >> [ Source: Publishing Executive | 2013-11-01 00:00:00 UTC ]
Hoping to strengthen its services for mobile users, Facebook has created a new program to encourage third-party developers to build games that will run on the company's mobile clients.The new pilot program, called Facebook Mobile Games Publishing, will assist selected game development shops in... Continue reading >> [ Source: PC World | 2013-07-30 00:00:00 UTC ]
The International Academy of Digital Arts & Sciences announced its 16th annual Webby Award winners this week, honoring “the best of the web” among internet sites, interactive advertising & media, online film & video and mobile & apps. Continue reading >> [ Source: Folio Magazine | 2012-05-02 00:00:00 UTC ]
Amazon just eliminated one of the biggest differences between the Kindle and competing e-readers. It said today it will be rolling out the Kindle Library Lending feature later this year, allowing customers to borrow books for free from more than 11,000 libraries in the U.S. Other e-readers and... Continue reading >> [ Source: AllThingsD | 2011-04-20 00:00:00 UTC ]
E-books, mobile apps and e-learning modules are hot. That's the conclusion from a quick survey of 18 content services vendors operating in India. Continue reading >> [ Source: Publishers Weekly | 2011-04-11 00:00:00 UTC ]
The Engage! Expo 2011, a conference and trade show focusing on tools and strategies for reaching consumers through mobile apps, social networks, online gaming, and other digital content, offered some glimpses into how companies are monetizing their digital initiatives. Continue reading >> [ Source: Publishers Weekly | 2011-03-07 00:00:00 UTC ]