The Great Digital Content Pricing Experiment

By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web, tablet and mobile apps) that have dissolved... Continue reading at 'Publishing Executive'

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
News tagged with: #ellen harvey #mobile apps

Other news stories related to: "The Great Digital Content Pricing Experiment"


The Great Digital Content Pricing Experiment

By Ellen Harvey With the prevalence of free online content, many readers have become reluctant customers, leaving publishers puzzling over how to monetize their greatest asset. Yet the same technologies (the web,... Continue reading at Publishing Executive

[ Publishing Executive | 2013-11-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mobile apps #ellen harvey


Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings

Publishers including BuzzFeed, Group Nine and Business Insider are investing in third-party measurement to add legitimacy to their video audiences. The post Aiming for TV dollars, digital publishers adopt Nielsen’s Digital Content Ratings appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2018-07-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #third-party measurement #business insider


Digital Solutions in India 2017: Gearing Up for the Shifts and Twists in the Digital Content Industry

Everything is different, and yet the same. Think about Polaroid cameras, which were first replaced by digicams and later smartphones for snapping instant photos. Continue reading at Publishers Weekly

[ Publishers Weekly | 2017-06-30 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital solutions


Digital Solutions in India 2016: Unfolding the Next Chapter in Digital Content Proposition

This being Generation Flux, perpetual innovation and transformation are imperative, and competitive advantages are, at best, fleeting. Continuous value creation and higher engagement—at lower cost and faster speed and with improved quality—is the key to business longevity. Continue reading at Publishers Weekly

[ Publishers Weekly | 2016-04-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lower cost #digital solutions


Digital Discoverability of Relevant Content: Digital Solutions in India 2015

Until recently, our conversations about ebooks with publishing clients centered on conversion—on tools and workflows, competing standards, best practices, and retailer requirements, decisions around fixed layout v. reflow, opportunities for enhancement and interactivity, accessibility, and the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reader experience #digital solutions #relevant content


Charting the Transformation in Digital Content and Solutions: Digital Solutions in India 2015

The first PW coverage of the India-based digital solutions industry, which was then widely known as “content services,” coincided with the launch of Twitter and Google’s acquisition of a 22-month-old startup called Android Inc. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #content services #pw coverage #digital content #digital solutions


New California law will force companies to admit you don't own digital content

California Governor Gavin Newsom has signed AB 2426, a new law that requires digital marketplaces to make clearer to customers when they are only purchasing a license to access media. The law will not apply to cases of permanent offline downloads, only to the all-too-common situation of buying... Continue reading at Engadget

[ Engadget | 2024-09-26 20:30:54 UTC ]
More news stories like this | News stories tagged with: #ebooks #libraries #busy week #servers shuttered #modern age #false advertising #online storefront


OCLC Acquires CloudLibrary Digital Content Platform

Nonprofit library technology cooperative OCLC, the company behind WorldCat, has acquired CloudLibrary, a technology platform offering patrons access to digital content through libraries, from library e-book vendor Bibliotheca. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #e-book


Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | News stories tagged with: #digital content #university libraries #larry page #printed books


Digital content platforms and streamers pitch new ad formats in short and long-form video on NewFronts day two

On IAB NewFronts day two, digital content platforms and streamers pitched new ad formats (with a focus on artificial intelligence and shoppable content) in short-form social video and longer-form TV shows and movies. Continue reading at Digiday

[ Digiday | 2023-05-03 10:01:00 UTC ]
More news stories like this | News stories tagged with: #digital content #artificial intelligence #ad formats


Behind Church & Dwight's approach to digital growth and value pricing

Chief Digital Growth Officer Surabhi Pokhriyal on navigating CTV, digital media and marketing during inflationary times for the maker of Arm & Hammer, Trojan condoms and more. Continue reading at Advertising Age

[ Advertising Age | 2023-03-29 09:00:00 UTC ]
More news stories like this | News stories tagged with: #digital media #arm hammer #digital growth


3 Super Bowl Advertisers Winning the Digital Content Game

Early this football season, the National Football League began shifting tactics to engage younger fans on social media as people reallocate their attention from TV to digital content that is fun, snackable and highly visual. With Super Bowl 57 quickly approaching, Big Game advertisers--who spent... Continue reading at AdWeek

[ AdWeek | 2023-02-08 19:41:19 UTC ]
More news stories like this | News stories tagged with: #digital content #football season


Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


BMW's i Vision Dee concept digitizes the driving experience with a full-width heads-up display

BMW is once again ready to give the world a glimpse of the futuristic tech it has in the works as p[art of its i Vision concept vehicle program. Following 2017's iVision Dynamics, 2018's iNext SAV, and last year's iVision Circular, the German automaker revealed at CES 2023 on Thursday the i... Continue reading at Engadget

[ Engadget | 2023-01-05 04:15:55 UTC ]
More news stories like this | News stories tagged with: #digital content #communicate directly #sound effects #digital life #fingers crossed


How the hyper-violent Squid Game has crept into digital content targeting young children

Children are being exposed to aspects of Netflix’s gory and dark drama Squid Game, but it’s most likely not from the streaming service itself. Continue reading at The Conversation

[ The Conversation | 2021-10-21 05:35:19 UTC ]
More news stories like this | News stories tagged with: #digital content #streaming service


Watch: Reinventing the customer experience in the digital-first era

The Ad Age Studio 30 live panel with EY and Thomson Reuters discussed the lessons and insights gleaned from the past year-plus and how the global firms partnered to build Thomson Reuters' just-launched customer-centric digital initiative. Continue reading at Advertising Age

[ Advertising Age | 2021-10-07 19:30:00 UTC ]
More news stories like this | News stories tagged with: #thomson reuters #customer experience


Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company

Trusted Media Brands just recently acquired Jukin Media. Here's a look at what its strategy looks like — and what channels are set to expand first. The post Case Study: How Trusted Media Brands is prioritizing video after acquiring a viral digital content company appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2021-09-29 04:01:00 UTC ]
More news stories like this | News stories tagged with: #digital content #case study


Maryland Legislature Passes Law Supporting Library Access to Digital Content

The Maryland legislature this week became the first to pass legislation that would ensure libraries can license digital content that is available to consumers. Similar legislation is pending in New York and Rhode Island. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-03-11 05:00:00 UTC ]
More news stories like this | News stories tagged with: #libraries #digital content #rhode island #ensure libraries


New Nonprofit to Advocate for Digital Content in Libraries

Among the group's priorities will be to advocate for “less restrictive" e-book licenses and new digital licenses that would allow libraries to "own" digital works with the same associated rights as print materials. Continue reading at Publishers Weekly

[ Publishers Weekly | 2021-01-27 05:00:00 UTC ]
More news stories like this | News stories tagged with: #digital content #e-book #libraries #print materials #e-book licenses


2020 was a great year for at least one thing: digital book loans from public libraries.

If you, like me, could really use some nice library-oriented news right about now, you’re in luck. Perhaps unsurprisingly, given the impossibility of going to physical libraries for much of the year, readers borrowed record numbers of ebooks, audiobooks, and digital magazines from public... Continue reading at Literrary Hub

[ Literrary Hub | 2021-01-07 15:34:02 UTC ]
More news stories like this | News stories tagged with: #digital book #libraries #public libraries #digital magazines #great year