Native advertising is only the latest new skill set taken on by editors in the digital age. The post Majority of Publishers Use Their Own Editorial Staffs to Produce Native Ads appeared first on Folio:. Continue reading at 'Folio Magazine'
[ Folio Magazine | 2016-09-02 00:00:00 UTC ]
News tagged with:
#native advertising
#skill set
#digital age
For the 2016 Summer Olympics in Rio de Janeiro, one programmatic advertising company wants to help brands that aren't paying the big bucks for an official sponsorship or major TV spot still have a "second chance for gold" by winning the race for the second-screen. Online advertising... Continue reading at AdWeek
[ AdWeek | 2016-06-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#make purchases
#mobile devices
#weekly basis
#financial services
#usa today
#$1 million
#high impact
As people do more of their reading in social feeds and Facebook clamps down on organic reach, publishers are increasingly relying on paid social to distribute native ads. But fully three-fourths of publishers don't disclose how much paid social they use, according to a new report from Polar.... Continue reading at Digiday
[ Digiday | 2016-06-07 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#social feeds
#organic reach
#increasingly relying
#paid social
#growing problem
#media buyers
PW's digital director recommends an anthology of essays about the changing landscape of literary publishing. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-20 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#literary publishing
#changing landscape
In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#single brand
#great addition
#pre-roll ads
#$250 million
#publisher websites
#original version
So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at Advertising Age
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#vice media
#smaller publishers
#selling ads
#industry observers
One gripe publishers have had about fast-loading Facebook Instant Articles is that it’s hard to monetize, especially with native advertising. Publishers will soon have greater ability to run native ads there, though, as ad tech company Polar is extending support for its platform to Instant... Continue reading at Digiday
[ Digiday | 2016-03-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#native advertising
#huffington post
Time Inc., The New York Times, The Wall Street Journal, and Cond Nast are among the publishers signed up to Blendle, a Dutch micropayments platform that launches in the U.S. today.Blendle's ambition is to be a content platform for journalism in the same way that Spotify is for music, or Netflix... Continue reading at Advertising Age
[ Advertising Age | 2016-03-23 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#content platform
#offer recommendations
#ve chosen
Serving engaging content, experimenting with site design, and improving latency are key in boosting ad viewability. The post IAB Releases New Ad Viewability Tactics for Publishers appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers appeared
A group of French publishers are starting a week long trial against ad blocking. The joint approach was announced in December by online publishing trade body Geste. However it has not set a standard, so all publishers are free to take their own approach. L’Equipe is blocking content unless users... Continue reading at Digiday
[ Digiday | 2016-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#french publishers
#ad blockers
#ad blocking
#le monde
Magazine giant Hearst is rolling out its native ad product Shared Spaces to all 84 of its global markets, powered by its media operating system. This same same system provides a dashboard through which local editors in each market can continuously comb through what content is trending across... Continue reading at Digiday
[ Digiday | 2016-03-18 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post hearst
#global scale
#native ads
#global markets
#digital audiences
Publishers are divided about what to do about ad blocking, whether it’s follow in the steps of Axel Springer’s Bild and toe the hard line, or unite together and make a stand against to block ad blockers. At Digiday’s Publishing Summit in Bologna this week, we asked Europe's top publishers what... Continue reading at Digiday
[ Digiday | 2016-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#post europe
#top publishers
#ad blocking
#axel springer
#hard line
#publishing summit
#news uk
The Open eBook private-public partnership offers access to quality digital content, including a catalog of ebooks valued at more than $250 million. The post Major Publishers Contribute to Open eBooks Initiative appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$250 million
As Snapchat’s ad platform evolves, the top publishers that helped pioneer advertising there could lose some autonomy to strike their own deals. The messaging and media app wants to stop looking at Discover, where publishers like BuzzFeed, Vox, Cosmo, IGN, MTV and others post daily editions, as... Continue reading at Digiday
[ Digiday | 2016-02-29 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#discover publishers
#post snapchat
#top publishers
#discover channels
#media app
#sources familiar
Canvas ads mimic the features of Facebook's Instant Articles platform.Facebook has officially rolled out its Canvas ad platform. Canvas has been in testing since last year and has often been referred to as "instant ads" because of the way it mimics Facebook's Instant Articles platform for... Continue reading at Fast Company
[ Fast Company | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#officially rolled
Native advertising is paying off for writers of the coveted, mobile demographic at Wattpad. Ashleigh Gardner speaks at London Book Fair's (#LBF16) Quantum Conference (#Quantum16) in April. The post Native Ads at a Mecca for Millennials: Wattpad’s ‘Brand Stories’ appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-26 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#native ads
#native advertising
If you believe what you read, and what you hear at events like the IAB's Annual Leadership Meeting, ad blocking is an existential crisis for the advertising industry, and even more so for the content publishing industry. At the aforementioned meeting, Article 19 of the Universal Declaration of... Continue reading at Advertising Age
[ Advertising Age | 2016-02-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#universal declaration
#human rights
#put back
Sourcepoint, a New York-based content compensation platform for publishers, recently released new data on the effects of ad blockers on its clients' sites. "As the threat of ad blocking is becoming more prevalent, publishers are working hard to identify sustainable ways of being compensated for... Continue reading at AdWeek
[ AdWeek | 2016-01-19 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#recently released
#ad blocking
#working hard
#ben barokas
#lies ahead
#carlos monteiro
#adweek magazine
Conde Nast didn't have to go too far find talent for a new advertising campaign about creativity, called "Create. Connect. Cond Nast."On Thursday, Conde Nast kicked off the initiative with a series of short videos on social media channels in which employees from across the company's suite of... Continue reading at Advertising Age
[ Advertising Age | 2016-01-14 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#advertising campaign
#short videos
#conde nast
Incisive Media, which has a mix of ad-funded and subscription-based titles, is following in the footsteps of Axel Springer's Bild, London's City AM and the Washington Post in taking a tougher stance on ad blocking. The publisher will ban visitors with ad blockers enabled on some of its sites in... Continue reading at Digiday
[ Digiday | 2015-12-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blocking
#user experience
#john barnes
#time publishers
Video advertising is a bright spot for many online publishers, which is why they’re increasingly experimenting with ways to get as much video as possible in front of their audiences. One recent tactic: using “sticky&rdq ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-15 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#video advertising
#bright spot
#online publishers
#increasingly experimenting