Page 1 of 1 pages
So, digital advertising networks are back in the news, to borrow a common joke template used by late-night comedians.In March, Distractify, one of hundreds of publishers who belong to the Vice Digital Network, was singled out in a Variety story for contributing to a drop in traffic for Vice... Continue reading at 'Advertising Age'
[ Advertising Age | 2016-04-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #vice media #smaller publishers #selling ads #industry observers
Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at 'Digiday'
[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #high-impact ads #ad blocking #premium publishers #industry observers
Nearly two years after launching a digital publishing company for mobile devices, Nomad Editions founder Mark Edmiston is still figuring out how to make a business model that works in the electronic age. Edmiston—who was president/CEO of Newsweek before going into media investment banking—was... Continue reading at 'AdWeek'
[ AdWeek | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #industry observers #struck deals #registered users #ve decided #find people #custom publishing
A week after unveiling Google+ pages for brands and businesses, Google has invited a handful of social media management companies to test integration of Google+ in their tools. The six companiesHooteSuite, Buddy Media, Involver, Hearsay Social, Context Optional, and Vitruewill be able to offer... Continue reading at 'AdWeek'
[ AdWeek | 2011-11-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #told adweek #social platforms #industry observers #user engagement #michael lazerow