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Facebook plans to try out pre-roll ads -- that is, commercials that play before videos -- in more parts of its service. This comes after it's spent months testing the format in limited places, like the Watch section. In a blog post published today, t... Continue reading at 'Engadget'
[ Engadget | 2018-04-21 00:00:00 UTC ]
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#facebook plans
#pre-roll ads
#facebook videos
In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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#original version
#publisher websites
#$250 million
#pre-roll ads
#great addition
#single brand
Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at 'AdWeek'
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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#recent round
#apple tv
#key aspects
#pre-roll ads
Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at 'AdWeek'
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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#social activity
#pre-roll ads
A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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#pre-roll ads
#banner ads
#good amount
#growing challenge
#rapid rise
#existential threat