A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise in ad-blocking behavior represents another growing challenge for publishers and worthy of further consideration," it said.A good amount of blame belongs to pre-roll video advertising, the report said. It argued that while banner ads are tolerable to most, pre-roll ads are "far more irritating to the average internet user and are acting as a motivator for increased ad-blocking behavior." This is particularly true, the report said, in cases where users get a poor value exchange, such as when a 30 second ad is shown before 90 seconds of content. Continue reading at AdAge.com Continue reading at 'Advertising Age'
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
The team behind Drawing Blood, the new graphic novel series from Image Comics, which follows the rapid rise and fall of the cocreator of a Teenage Mutant Ninja Turtles–like superhero team, discusses collaborating, comics history, and more. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-10-30 04:00:00 UTC ]
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Amazon Prime Big Deal Days is back this year, returning on October 8 and 9. The “fall Prime Day” of sorts has served as the online retailer’s unofficial kickoff to the holiday shopping season for the past few years. We expect most of the deals to be Prime exclusives, meaning you must be an... Continue reading at Engadget
[ Engadget | 2024-10-03 17:54:46 UTC ]
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There’s been a rapid rise in submissions from would-be authors since the coronavirus outbreak. If you’re dusting off your manuscript, here are some things to keep in mindIf you’re one of those people who always said they would write a novel if only they had the time: this is your moment. As more... Continue reading at The Guardian
[ The Guardian | 2020-03-26 16:00:31 UTC ]
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While banner ads are past their prime, we wouldn’t be in this golden age of digital content marketing without them. Continue reading at Advertising Age
[ Advertising Age | 2019-11-25 15:00:00 UTC ]
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Who needs secret government sources when you have Donald Trump? Yesterday, a reporter on the White House driveway asked Trump what he hoped Volodymyr Zelensky, the president of Ukraine, would do after Trump asked him to investigate the Bidens. “I would think that if they were honest about it,... Continue reading at Columbia Journalism Review
[ Columbia Journalism Review | 2019-10-04 11:58:13 UTC ]
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Newspaper publishers across the U.S. already strapped by years of declining revenue say they’re dealing with an existential threat: Recently imposed tariffs on Canadian newsprint driving up their business costs. The tariffs are a response to a complaint to the U.S. Department of Commerce from a... Continue reading at Baltimore Sun
[ Baltimore Sun | 2018-04-12 00:00:00 UTC ]
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Big Tech – Google, Apple, Facebook and Amazon -- pose an existential threat because they come between us and reality, a new book contends. Continue reading at Knowledge@Wharton
[ Knowledge@Wharton | 2017-10-14 00:00:00 UTC ]
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In his new book, 'World Without Mind: The Existential Threat of Big Tech', former New Republic editor Franklin Foer offers a powerful critique of Silicon Valley. Continue reading at Publishers Weekly
[ Publishers Weekly | 2017-10-11 00:00:00 UTC ]
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“They’re our competitors. They’re an existential threat.” The post UK publisher on Facebook: ‘They hire nice people to placate us’ appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2017-05-02 00:00:00 UTC ]
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The rapid rise of SIPs continues to mask further deterioration of print magazine sales at retail. The post Newsstand Sales Drop Another 12.4 Percent in 2016 appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2017-03-03 00:00:00 UTC ]
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Five years. That's how long "native advertising" has been a thing. That's when digital publishers started offering content marketing solutions to brands. It's when BuzzFeed tripled revenue, further validating that branded content was here to stay. Publishers, new and old, from the New York Times... Continue reading at Advertising Age
[ Advertising Age | 2016-09-08 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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The much-maligned and little-clicked banner ad is 20 years old. We talk with its creators about the glory days of online ad innovation.Contrary to lore, there was no "first" banner ad. When HotWired, Wired magazine's digital arm, launched 20 years ago, it did so with not one, but many, banner... Continue reading at Fast Company
[ Fast Company | 2014-10-27 00:00:00 UTC ]
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"I'm sorry. Our intentions were good."Ethan Zuckerman, the current director of the MIT Center for Civic Media, recently published a heck of an essay in the Atlantic called "The Internet's Original Sin." In it, he deconstructs the good (or at least neutral!) intentions, that turned the Internet... Continue reading at Fast Company
[ Fast Company | 2014-08-15 00:00:00 UTC ]
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This past year I served on the selection committee for the American Library Association’s Andrew Carnegie Medals for Excellence in Fiction & Nonfiction—a task I undertook with a good amount of dread. Continue reading at Publishers Weekly
[ Publishers Weekly | 2014-04-25 00:00:00 UTC ]
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“That’s the worst term,” he said at the Digiday Publishing Summit, explaining why “testicle” was the first word to pop into his mind when hearing the word listicle. Huh’s response was part of a quick game of word association. See his other responses to mobile monetization, banner ads, native ads... Continue reading at Digiday
[ Digiday | 2013-10-23 00:00:00 UTC ]
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