In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail will target users with video ads through data provided by the Facebook Audience Network. The goal, according to Facebook, is to begin focusing on brand awareness and recall. In-article ads through Facebook Instant Articles will also tap into the Facebook Audience Network. Jack in the Box is one of the first advertisers to use the new format. For advertisers, it allows them to extend a campaign audience 10 percent, while publishers can provide more relevant ads to their visitors. This also marks the first time Facebook Audience Network has expanded to desktop, allowing for cross-device campaigns across third-party publishers. Brett Vogel, Facebook Audience Network's lead product marketing manager, said it allows advertisers who advertise on Facebook already to go beyond direct response and brand awareness. "It's not just all app-install brands. Every single brand you can imagine, so they have these videos, they're distributing these videos and now they can bring them more places." However, while the new format might sound like a great addition for advertisers, it likely won't be welcomed by viewers. Most viewers can't stand the format, and some studies even suggest pre-roll... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-16 00:00:00 UTC ]
When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising... Continue reading at Engadget
[ Engadget | 2024-07-30 13:00:52 UTC ]
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Prepare your ovenable protein of choice, hang out the ornaments and make haste to invite your friends. We’re rapidly approaching this year’s Prime Day, and so it’s about time you got yourself ready to indulge in Amazon’s two-day sales event. We’ve published our latest guide to help you get set,... Continue reading at Engadget
[ Engadget | 2023-06-16 11:15:09 UTC ]
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The digital media bubble continues to show signs of bursting. Recode reports that Mashable–once valued at $250 million–is selling itself to publisher Ziff Davis for less than $50 million. The site will reportedly lay off about 50 employees and refocus coverage on “tech and tech-lifestyle... Continue reading at Fast Company
[ Fast Company | 2017-12-05 00:00:00 UTC ]
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A Universe Explodes is an unusual ebook in a variety of ways. Best viewed on a mobile device, it's about 20 pages long and has 128 words per page. Only 100 people "own" the original version, though the book itself is free and can be read by anyone a... Continue reading at Engadget
[ Engadget | 2017-04-15 00:00:00 UTC ]
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Publishers and creators might soon be able to make more money off their Facebook video content. Facebook is introducing or expanding three types of video ads for both the social network and publishers' websites: in-stream video ads for publisher websites, expanding ad breaks for Facebook Live... Continue reading at AdWeek
[ AdWeek | 2017-02-23 00:00:00 UTC ]
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Axel Springer has agreed to buy market researcher eMarketer at an enterprise value of about $250 million as the German publisher continues its push into digital businesses and English-speaking markets.The German media group is paying $242 million for 93% of the shares in eMarketer, taking the... Continue reading at Advertising Age
[ Advertising Age | 2016-06-10 00:00:00 UTC ]
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In a major expansion of the Facebook Audience Network, Facebook is now extending its capabilities by adding pre-roll, mid-roll and post-roll video ads for brands advertising on third-party publishers websites and apps. Third-party publishers such as USA Today Sports Media Group and Daily Mail... Continue reading at AdWeek
[ AdWeek | 2016-05-16 00:00:00 UTC ]
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Justin Smith says social network makes far more money from ads in its news feed than news organisations do from linked trafficNewspapers, magazines and other publishers are “feeding on the scraps” of Facebook’s multibillion-dollar ad business despite playing a central role in keeping the social... Continue reading at The Guardian
[ The Guardian | 2016-04-29 00:00:00 UTC ]
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The Open eBook private-public partnership offers access to quality digital content, including a catalog of ebooks valued at more than $250 million. The post Major Publishers Contribute to Open eBooks Initiative appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-03-04 00:00:00 UTC ]
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BARCELONA, Spain—Once a doubter in the future of mobile video, Jonah Peretti is now a believer. In a speech on Tuesday at Mobile World Congress, the BuzzFeed founder announced that his publishing company is launching a mobile video app that's focused on binge-watching. It is available today for... Continue reading at AdWeek
[ AdWeek | 2016-02-23 00:00:00 UTC ]
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Tastemade has had quite a year. The company, known for its quirky short-form videos about food, travel and lifestyle topics, hit the 100 million monthly active users mark, with more than 1 billion monthly views. On Facebook alone, Tastemade grew its audience from around 100,000 fans to more... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
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Through a specially developed app, $250 million in popular ebooks from major publishers will be made available to children in need. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-08-28 00:00:00 UTC ]
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Just one year after rebranding from Glam Media, Mode Media is bringing all of its brands together on one site where it hopes to build the "largest native feed distribution platform outside of Facebook." At its second Digital Content NewFronts presentation today, Mode unveiled its new... Continue reading at AdWeek
[ AdWeek | 2015-04-29 00:00:00 UTC ]
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A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
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The hybrid blogging platform and publisher created by Twitter co-founder Ev Williams has has relaunched Matter, the British tech publicationPublishing platform Medium has relaunched its subsidiary Matter as the focus of its publishing efforts, admitting for the first time that it is a publisher... Continue reading at The Guardian
[ The Guardian | 2014-06-10 00:00:00 UTC ]
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Jeffrey Bezos buys the Washington Post for $250 million. The Amazon founder is known as a patient leader who is willing to absorb losses as he builds businesses.Amazon.com founder Jeffrey Bezos, who revolutionized the book business, is now aiming to do the same with one of the nation's most... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-08-06 00:00:00 UTC ]
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